Swim Against The Tide

In this conversation, Huw Owen shares his journey in the travel industry, detailing how he co-founded Travel Local to connect travellers with local experts. 

He discusses the vital importance of real local knowledge in enhancing travel experiences, the challenges faced during the COVID-19 pandemic, and the strategic decisions made to ensure growth and sustainability.

Huw emphasises the significance of the supportive role of investors in navigating the travel landscape, with the importance of adaptability, and the human element in business relationships. 

He explores the journey to achieving B-Corp certification, the significance of impact reports, and the collaborative spirit within the travel industry.

Huw finally shares insights on emerging travel destinations and emphasizes the value of company culture over strategy in entrepreneurship.

We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!

The SATT Team :) 

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What is Swim Against The Tide?

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.

The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.

If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.