In the Pit with Cody Schneider | Marketing | Growth | Startups

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Intro

There are thousands of leads sitting in your network right now. The hard part is knowing who's in it, who's buying, and who can get you the intro.

Chris spent five years as a VC, putting $50M into about 50 pre-seed and seed companies. On the side, he turned his Rolodex into a sales channel. He booked 300 meetings in one year for a buy now, pay later company and got a six-figure check for it. That side business became Super Connector, a marketplace that pays people to make warm intros from their LinkedIn, calendar, and inbox.

The real takeaway: AI floods every inbox, so trust is the one channel it can't copy. One test run for a client, 320 emails sent from Chris's network, led to 50 meetings and 6 customers from about five minutes of work.

Timestamps

(02:11) From SDR to VC, and the Excel file that paid for his house

(05:49) The 1 a.m. memo: why there's no "network economy" yet

(10:37) Go vertical and obsess over supply, plus the graveyard of companies that tried this

(13:04) His dad, an insurance agent, and a six-figure path as a connector for one business

(18:25) How the matching works: link LinkedIn, Calendar and Gmail, enrich contacts, match to ICP and target accounts

(20:27) Agents that police the marketplace, while a human presses the button

(25:42) What a pre-seed investor looks for now: the founder's why and distribution before product

(32:53) iMessage as the interface, and software that gets out of the way

(38:15) Zoom co-pilots and tapping phones at events

(41:29) $1,000 bounties, and 320 emails → 50 meetings → 6 customers

Find Chris

- superconnector.com
- chris@superconnector.com

What is In the Pit with Cody Schneider | Marketing | Growth | Startups?

In the Pit shares what founders and marketers are seeing from the front lines. Join host Cody Schneider for personal brain dumps and conversations with business leaders to learn the strategies and tactics being used to acquire first customers, scale growth, and build thoroughbred marketing organizations. Listen down. Level up.