In the Spotlight

"20% of our website visitors ever see our home page" - so why does everyone internally obsess over the home page? In Craig's viral post, https://www.linkedin.com/feed/update/urn:li:activity:7401315673622269952/, he poses the question and asserts that the PDP is now king. In this podcast interview, Craig explains why the home page is declining and why the PDP is on the ascendency 

What is In the Spotlight?

Host Kelly Goetsch picks one viral LinkedIn post each week - usually in commerce technology, AI, or the business of SaaS -- and invites its author to discuss it in 15 minutes or less.