Martin Lycka's Safe Bet Show

Birgitte Sand, CEO of Birgitte Sand & Associates, Board Member at Mindway.AI, Global Advisory Board Member at the All-In Diversity Project, former long-time Director General at the Danish Gambling Authority, and all-round industry titan joined Martin for a special live edition of the Safe Bet Show.

Filmed at the Player Protection Symposium, at September's SBC Summit Barcelona 2022, Martin and Birgitte had a fascinating discussion in front of a live audience, touching on a number of topics, from the impact of Birgitte's homeland, Denmark on the industry, to the UK gambling white paper, regulating Ontario, politics and more.

What is Martin Lycka's Safe Bet Show?

Martin Lycka has been one of the driving forces behind player protection initiatives through his work with global gambling operator Entain. In these podcasts, he speaks with some of the leading lights in the battle against problem gambling.
NB - All views expressed in this podcast are personal and do not necessarily represent the views of Entain.