She was a VP managing a $25M division and 350 staff. Then she found coaching.
Amy Minor Fletcher is a certified executive coach holding a PCC credential, helping professionals navigate "Career 2.0" by integrating work, life, and self-care.
In this episode, we explore Amy’s leap from high-level corporate leadership into the world of coaching. We discuss the critical differences between therapy, mentoring, and coaching, and why Amy believes coaching is 80% muscle building (mental fitness) and 20% insight.
If you are a coach struggling with the "visibility" hurdle or an executive trying to balance high-stakes leadership with family caretaking, this conversation provides a clear framework for moving forward with purpose.
Key Topics:
- Moving from VP to Coach: The transition and "aha moments"
- Psychology vs. Coaching: Why the future matters more than the past
- The "Amplify" Framework: Accountability, Mindset, and Purpose
- Positive Intelligence: Identifying and disarming your internal saboteurs
- "Anything worth doing is worth doing poorly until you get good at it"
- The visibility struggle: Why even top VPs shy away from marketing
- Practical tips for executive caregivers in the "sandwich generation"
ABOUT COACH AS ENTREPRENEUR:
Coach as Entrepreneur is the show for coaches building real businesses with systems, strategy, and heart.
Hosted by David Chung, each episode features honest conversations with coaches about the realities of building a sustainable coaching practice.
What is Coach as Entrepreneur?
You became a coach to help people — but no one told you how to build the business behind it.
Coach as Entrepreneur is the show for coaches who want to go beyond referrals and create a real business that supports both their clients and their family. Each episode explores the systems, strategies, and stories that help coaches simplify marketing, attract the right clients, and grow sustainably, without burning out.
Whether you’re just starting or looking to scale, this is your roadmap to running your coaching practice like a business… and doing it with heart.
Build the system. Serve your clients. Support your family.