The Business Of Marketing

Nancy Harhut, author of Using Behavioral Science in Marketing, breaks down the psychology behind consumer decision-making and how marketers can apply these insights to drive action. She reveals how small, science-backed tweaks in messaging, design, and pricing can dramatically increase conversions.

From the power of social proof to the influence of scarcity and authority, Nancy shares how behavioral science can make your marketing more persuasive, effective, and profitable.

Conversation points:
  • How behavioral science influences consumer decision-making
  • Why people follow the “magnetic middle” in pricing psychology
  • The power of scarcity, urgency, and exclusivity in marketing
  • How social proof and authority drive higher conversions
  • Behavioral science tactics that every marketer should test
  • The ethical line: Motivating vs. manipulating customers


A. Lee Judge is the creator and host of The Business of Marketing podcast.
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This podcast is produced by Content Monsta - A leading producer of B2B Content.

Creators and Guests

Host
A. Lee Judge
A. Lee Judge is the host of the Business of Marketing Podcast and author of the book CASH: The 4 Keys to Betters Sales, Smarter Marketing, and a Supercharged Revenue Machine

What is The Business Of Marketing?

The Business of Marketing podcast discusses how to win in the current marketing landscape. Hosted by A. Lee Judge, Digital Marketing Consultant along with a Mastermind Group of professional marketers. Stay up to date and sharp on your marketing knowledge while learning from these experienced marketers.