The Varosity AI GTM Report

Salesforce buys Braze for $5.66B, ElevenLabs launches Eleven Realtime voice agents, Otter.ai raises $320M non-dilutive, Different raises a $48M seed for AI demand gen, and VideoGen ships ten-minute AI video.

Show Notes

Today's big story was a deal: Salesforce agreed to buy Braze for about $5.66 billion to bring real-time engagement and AI decisioning into Marketing Cloud and Agentforce. ElevenLabs launched Eleven Realtime, speech-to-speech voice agents that answer in about half a second and are compatible with OpenAI's Realtime API. Otter.ai took $320M in non-dilutive growth capital from General Catalyst. Different came out of stealth with a $48M seed to run end-to-end B2B demand gen. And VideoGen unveiled Model 1, which generates multi-shot AI video up to ten minutes long, which raises the question of who owns disclosure when AI media is published.

Today's stories:

  • Salesforce to acquire Braze for ~$5.66B: $47.50 per share in cash. Braze's real-time engagement will be folded into Marketing Cloud and Agentforce, and Braze keeps its brand. Expected to close in Salesforce FY2028. CNBC · Press release (SEC) · Quartz
  • ElevenLabs launches Eleven Realtime: v1 Mini and v1 Max speech-to-speech models with ~0.57–0.62s time to first audio. The API follows OpenAI's Realtime spec, and pricing has not been published. ElevenLabs · The New Stack
  • Otter.ai raises $320M without selling equity: growth financing from General Catalyst's Customer Value Fund. Otter reports 40M users and passed $100M ARR last year. TechCrunch · Business Wire
  • Different raises a $48M seed to run B2B demand gen: an AI system that plans, creates and launches campaigns, with human approval before anything goes live. Led by General Catalyst. PR Newswire via Yahoo Finance
  • VideoGen ships Model 1: multi-shot AI video up to 10 minutes long, in a limited partner rollout, with invisible watermarks on outputs. GlobeNewswire · EU AI Act transparency code · California AI-ad disclosure law

AI disclosure: this episode is AI-written and voiced by an AI host (Jack King) on Varosity.ai.

Sponsored by Varosity.ai — one API and MCP server for 60+ AI video, image, voice and music models, every one at the provider's list price with no markup. Plans from $12/month or top up from $5; free daily credits to start. Connect your agent: https://varosity.ai/connect · Pricing: https://varosity.ai/pricing

What is The Varosity AI GTM Report?

Your daily ten-minute read on where AI meets go-to-market. Host Jack King breaks down the day's breaking AI news for sales, marketing, and revenue teams — generative video, voice and music models, AI agents, and the tooling that's reshaping how companies sell. Sponsored by Varosity.ai.