NEW EPISODE! Black History Month 2020 – Celebrating African American Marketing Leaders - In honor of Black History Month, we are publishing interviews we have done with African American Marketing Leaders. Enjoy this NEW EPISODE!. Album 2 Track 7 – Ed Dandridge, current Global Chief Marketing and Communications Officer at AIG previous CMO/CCO at Marsh & McLennan and CCO at Nielsen.

Hey Brand Nerds! We have a Chief in the house today! Global outlook having grown up throughout the world as the son of a diplomat. An Ivy League trained attorney who is super thoughtful, with that wonderful 50/50 left/right brain mix.

Please enjoy this track and learn about a variety of topics highlighted by:

• “I love rhymes, but don’t put a mic in front of me!”
• “Know the difference between what you think you do well, what other people think you do well and what the market will pay you top dollar to do”
• Watch out for the glass…
• Don’t make it about you, pay it forward to help others

Lastly, we want to say Rest in Peace Kobe Bryant who DC had the great privilege of working with and getting to know when Kobe was a Sprite Brand endorser.

#eddandridge #marketing #branding #aig #thecmoclub #ripkobebryant

What is Brands, Beats & Bytes?

Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck