Humans of Agriculture

When buying eggs, what matters to you?

In this chat with Martin Rohde, of Rohde Egg Co, Oli learns what free range actually means, as well as some other intricacies of running a rapidly expanding higher-welfare egg business in South Australia's Clare Valley region.

Even when navigating challenges around COVID-19 and avian influenza, the Rohde family has always kept animal welfare at the core of their business decisions, rather than chasing 'numbers on the board'.

Chapters

00:00 Introduction to Agribusiness and Video Series
03:14 Meet Martin Roady: A Third Generation Egg Farmer
10:56 Navigating Challenges: COVID-19 and Avian Influenza
21:40 The Importance of Biosecurity in Egg Production
29:50 Future-Proofing the Business: Growth and Sustainability

Check out this video we made in partnership with RSPCA Approved, featuring Martin and his team at Rohde's Free Range Eggs.

Learn more about how the RSPCA Approved Farming Scheme is improving the lives of farmed animals and making higher-welfare eggs available to consumers.

If you enjoyed this conversation, there are plenty more like it. Share with a friend and let us know your thoughts at hello@humansofagriculture.com.  

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Rabobank Deposits - Partnership
Rabobank was founded by farmers, for farmers. And today, they remain proudly focused on supporting Aussie farmers, food producers, and agribusinesses - the people who grow the food that sustains us every single day.

Brekky, lunch, or dinner - we rely on farmers at least three times a day. They're the quiet heroes behind every meal.
And here’s something many people don’t realise:
Rabobank’s deposits are used to support Australian farmers.

That means the dollars entrusted with Rabobank go directly into strengthening the food system that feeds our nation.
It’s the perfect circle, your dollars support Aussie farmers while they support you... You can learn more at
rabobank.com.au.

Creators and Guests

OL
Host
Oli Le Lievre

What is Humans of Agriculture?

We're going behind the scenes to see and understand modern agriculture, because no matter whether you're in it or not, you probably don't know all the pieces to just how incredible, diverse and multi-layered agriculture is. We do this by uncovering the real stories, experiences and voices of modern agriculture.