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In today’s Shopify ecommerce podcast, my guest is Daniel Debow from Shopify. They recently launched a new product called Shopify Audiences.In recent years, regulatory and commercial privacy changes have affected how merchants can find new customers. Merchants were finding it hard to adapt to these changes while advertising costs (CPMs) increased as much as 300%. This was a problem Shopify needed to fix!Through Audiences they have created an opt-in merchant network to share data anonymously, and lower advertising costs. Merchants on the network are now able to build an audience list directly from their catalog - port it over in a privacy-safe way to ad platforms - and leverage machine learning to find new, high-intent customers for their products. Based on Shopify’s aggregated conversion signals across shops, they find customers most likely to be interested in the product, lowering CPMs and ultimately increasing working capital for merchants. Ultimately, what can be measured can be improved. Shopify’s unique view into conversion insights also helps to close the loop between the ad and the action - and provide accurate reporting that guides merchant decisions.The product is currently available to Shopify Plus merchants who use Shopify Payments and have shops in the US and Canada. We launched the product with Meta, and plan to open up to new platforms such as Pinterest and TikTok this year. Profitably GROW and SCALE your Shopify store with the resources mentioned in today's ecommerce podcast episode.Have any questions or comments about this episode? You can reach us at hello@ecommercefastlane.com or through any of our social channels. We love hearing from our listeners!Looking to profitably grow and scale revenue for your Shopify store? Click here eCommerceFastlane.com for the latest strategies. Hosted on Acast. See acast.com/privacy for more information.
In today’s Shopify ecommerce podcast, my guest is Daniel Debow from Shopify. They recently launched a new product called Shopify Audiences.
In recent years, regulatory and commercial privacy changes have affected how merchants can find new customers. Merchants were finding it hard to adapt to these changes while advertising costs (CPMs) increased as much as 300%. This was a problem Shopify needed to fix!
Through Audiences they have created an opt-in merchant network to share data anonymously, and lower advertising costs. Merchants on the network are now able to build an audience list directly from their catalog - port it over in a privacy-safe way to ad platforms - and leverage machine learning to find new, high-intent customers for their products. Based on Shopify’s aggregated conversion signals across shops, they find customers most likely to be interested in the product, lowering CPMs and ultimately increasing working capital for merchants.
Ultimately, what can be measured can be improved. Shopify’s unique view into conversion insights also helps to close the loop between the ad and the action - and provide accurate reporting that guides merchant decisions.
The product is currently available to Shopify Plus merchants who use Shopify Payments and have shops in the US and Canada. We launched the product with Meta, and plan to open up to new platforms such as Pinterest and TikTok this year.
Profitably GROW and SCALE your Shopify store with the resources mentioned in today's ecommerce podcast episode.
Have any questions or comments about this episode? You can reach us at hello@ecommercefastlane.com or through any of our social channels. We love hearing from our listeners!
Looking to profitably grow and scale revenue for your Shopify store? Click here eCommerceFastlane.com for the latest strategies.
Hosted on Acast. See acast.com/privacy for more information.
Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth.
I'm Steve Hutt, and I've lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more.
Here's what makes this podcast different: I've been on both sides of the table.
6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building, scaling, and successfully exiting my own ecommerce businesses taught me what actually works when your money and reputation are on the line. That combination of insider access plus real operator experience gives you a perspective you won't find anywhere else.
Since 2018, eCommerce Fastlane has delivered over 430 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I chat with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages.
Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We cover Shopify apps and best practices, digital marketing and retention tactics, AI and automation tools, as well as operations and logistics that reduce overwhelm while building lasting customer loyalty.
You'll learn how to leverage emerging tech without losing what makes your brand unique. You'll also hear real founder stories, including lessons from my own journey building and exiting a DTC brand, plus insights from 430+ industry leaders who've been exactly where you are.
This isn't content for content's sake. It's the insight you'd get sitting at a mastermind table with someone who's succeeded at every level, helped hundreds of others do the same, and has the pattern recognition to show you what actually works at your current stage.
Ready to grow smarter, not just faster? Join thousands of founders and marketers in the eCommerce Fastlane community through our podcast, newsletter, blog, and forthcoming book "Thriving with Shopify."
Steve Hutt
DTC Founder | Podcast Host
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Email: steve@ecommercefastlane.com