If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.
A client of mine named
Jimmie Applegate asked me a question I get from almost every author I work with, even though he was too polite to ask it quite this bluntly: he has a published book,
Addicted to Failure, and a great
Psychology Today feature to his name—and he still doesn't know what to do next.
Instead of answering him privately, I answered him on the show, because I know that so many other authors wonder the same thing.
Jimmy got the press hit. That part's done. But the
Psychology Today feature is living in exactly one place—
Psychology Today—instead of his website, his LinkedIn, his speaker page and every bio he's ever written. I walk through what we call “
the $50,000 press hit” at Legacy Launch Pad: the document I give clients that shows them how to take one media win and multiply it into 50 different pieces of content, mentions and proof points.
I also get into my own
Good Morning America clip. The appearance sold maybe five or six books directly. But it's brought in a steady stream of new business because of how many times I've referenced it since—in videos, in Substacks, in podcast episodes, in my own bio and everywhere else (including here!)
In this episode:
- The $50,000 press hit framework—how one media mention becomes dozens of touchpoints across a website, LinkedIn, speaker pages and bios
- Why every bio you've ever written (Amazon, Facebook, network directories) needs a fresh audit and an update the moment you become a published author
- The six-month relaunch: revisiting Amazon categories, keywords and book descriptions instead of assuming a launch only happens once
- Why sending a book beats sending a brochure, a PDF or a deck—the case for replacing every prospect touchpoint with a physical copy instead
- The 100-person list exercise: writing down everyone who could change your business and checking, honestly, who has actually received a copy of your book
P.S. — Want me to answer your book question on a future episode? DM me on Instagram (@annabdavid), message me on LinkedIn or email
anna@annadavid.com.
Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉
https://www.legacylaunchpadpub.com
Want to ask me how to build authority with your book to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/pocket-anna
Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉
https://www.legacylaunchpadpub.com/apply
And if you just want to know more about me, 👉
www.annadavid.com
Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!
What is Behind the Book Cover?
You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that only interview world-famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover.
Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, independently published entrepreneurs who have used their books too seven figures to their bottom line to build their businesses and more.
Anna David has had books published by HarperCollins and Simon & Schuster and is the founder of Legacy Launch Pad, David is the founder of Legacy Launch Pad Publishing, a leading hybrid book publisher for entrepreneurs. In other words, she knows both sides—and isn't afraid to share it.
Come find out what traditional publishers don't want you to know.
Find out if a book could help your business by clicking here: https://www.legacylaunchpadpub.com/book-score-card