Exit Intent by Growthbuster

Sabina (founder & CEO of Konnect) has done a wonderful job building relationships, starting her agency from scratch, and creating an award-winning company culture (and agency). She has also been part of a handful of exits along the away (Krave, Sweetleaf, Stubbs, One Brands). In this episode, we talk about what's next in PR, how to hone in on your brand's target audience, and what kind of employee perks she offers (a lot!) to keep remote culture at a high.

Show Notes

Show Links 

Key Takeaways:
12:17 –– On not doing what others do 
"I said, 'Look, I think this is not about looking at what everybody else is doing. I think this is about looking at who our tribe is and how do we develop that tribe of consumers that are going to love what we do, and that are going to believe in us and they're going to be our advocates.'"

What is Exit Intent by Growthbuster?

Exit Intent is a CPG marketing podcast featuring the people and strategies focused on growth, investment, and acquisition. Growthbuster CEO, Vasa Martinez, hosts and curates bite-sized conversations packed with actionable insights.