Back on T-R-A-C-K

Most SaaS executives assume that driving hyper-growth in a private equity ecosystem requires treating your team like line items on a spreadsheet. They believe metrics and empathy can't coexist.

They are completely wrong.

In this episode of Back On T-R-A-C-K, I sit down with Christopher Collier, Vice President of Marketing at EHS Insight, to unpack how he scaled ARR from $60M to $125M and boosted organic traffic by 500% through a radical servant-leadership framework.

We dive into:

• The M&A Playbook: Auditing and unifying digital marketing engines for newly acquired companies under PE timelines.
• From Paperwork to Culture: Shifting the positioning of compliance software from a mandatory chore into a predictive risk asset.
• Leading by Lifting: Why putting empathy and team empowerment at the center of your GTM strategy yields premium pipeline velocity.

Stop treating your marketing team like an execution machine. It’s time to build an infrastructure that lifts your people and your profits simultaneously.

What is Back on T-R-A-C-K?

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.