The Business Line

On this episode of the Business Line Podcast, Brian sits down with veteran marketer Bill Macaitis, whose remarkable career includes leadership roles at IGN, Salesforce, Zendesk, and Slack.

Throughout the show, Bill shares his journey from his early days at IGN and Salesforce to his pivotal roles as CMO at Zendesk and Slack, where he played a key part in leading both companies to successful IPOs.

Bill dives into the evolution of digital marketing, unforgettable moments in gaming, and the significance of net promoter scores. He also sheds light on how AI is reshaping business and discusses his latest venture, SaaS CMO Pro.

Listeners are treated to more than just marketing wisdom—Bill opens up about his personal interests, from gardening to his love of Star Trek, and the importance of maintaining a work-life balance.

Whether you're a marketing pro, tech enthusiast, or just curious about the intersection of business and technology, this episode is packed with valuable insights and inspiring stories.

Click here to learn more about Bill & SaaS CMO Pro.

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What is The Business Line?

Welcome to The Business Line Podcast, the podcast that opens the door to the ever-evolving world of the business environment.

Join us every week as we will be having sometimes serious, sometimes crazy, conversations with our guests about the highs and lows of business & technology in today’s world. But most of all we, are excited to bring you along for the ride that you’ll never forget.

Whether you're a tech aficionado, an entrepreneur seeking inspiration, or just someone looking to get a leg up in the business world (while also being entertained,) The Business Line Podcast promises thought-provoking discussions to bridge the gaps between innovation, understanding, and results.

Learn more about Panacea Smart Solutions at https://www.panatexperts.com/

This podcast is produced by Pivit Studios, LLC