Grant Writing & Funding

✨✨ Visit www.grantwritingandfunding.com/137 to join the Freelance Grant Writing Master Course ✨✨

There always comes a time when starting a business that stumps people.
Creating the best name for your grant writing business is one of those times. Sometimes it completely throws people off the tracks that they never get back on and actually start their business.
Don’t let this stop you!
To help you navigate this process I have identified three different ways (and the pros and cons) to help you find the best name for you grant writing business.
Using Your Name
Pros:
 It is more personalized
 If you have a unique name it won’t be taken!
 It works for the 80% connection of social media (I am commenting on other people’s post, not a business name).
 It is easier to get started (you don’t need to spend months trying to figure it out)
Cons:
 If you have a common name, you will need to add a little more in, i.e. “Holly Rustick Grant Writing Consultancy”
 If your name changes (get married, divorced, etc.) then your name shift can be difficult
 If you decide to dissolve your business, then you may need to rebuild your social media and website branding
 You can’t separate yourself from your business so easily
Basic Company Name
Pros:
 It tells the story very quickly of what you do; i.e. Grant Writing & Funding
 It is found more easily when people are searching online (i.e. someone looking for grant writing and my business pops up. They aren’t looking for my name, but for what I do).
Cons:
 A lot of the popular super basic domain names; i.e. www.grantwritingandfunding.com, are taken
 It can feel a little sterile
 Some people forget to personalize their branding because their business name is what they do and not who they are (i.e. they use stock photos and not pictures of themselves).
Whimsical Name
Pros:
 It can be fun and exemplify your character
 You might be passionate about the words
Cons:
 It can be too abstract that you won’t get noticed; “Wish Granted!” vs. “The Beginner’s Guide to Grant Writing.”
 It can confuse your ideal client because they won’t know what you do
 It can be cute to you, but hard to pronounce and doesn’t connect to other people

Be sure to check out www.grantwritingandfunding.com for more info!

Warmly,
Holly

Show Notes

✨✨ Visit www.grantwritingandfunding.com/137 to join the Freelance Grant Writing Master Course ✨✨ There always comes a time when starting a business that stumps people. Creating the best name for your grant writing business is one of those times. Sometimes it completely throws people off the tracks that they never get back on and actually start their business. Don’t let this stop you! To help you navigate this process I have identified three different ways (and the pros and cons) to help you find the best name for you grant writing business. Using Your Name Pros:  It is more personalized  If you have a unique name it won’t be taken!  It works for the 80% connection of social media (I am commenting on other people’s post, not a business name).  It is easier to get started (you don’t need to spend months trying to figure it out) Cons:  If you have a common name, you will need to add a little more in, i.e. “Holly Rustick Grant Writing Consultancy”  If your name changes (get married, divorced, etc.) then your name shift can be difficult  If you decide to dissolve your business, then you may need to rebuild your social media and website branding  You can’t separate yourself from your business so easily Basic Company Name Pros:  It tells the story very quickly of what you do; i.e. Grant Writing & Funding  It is found more easily when people are searching online (i.e. someone looking for grant writing and my business pops up. They aren’t looking for my name, but for what I do). Cons:  A lot of the popular super basic domain names; i.e. www.grantwritingandfunding.com, are taken  It can feel a little sterile  Some people forget to personalize their branding because their business name is what they do and not who they are (i.e. they use stock photos and not pictures of themselves). Whimsical Name Pros:  It can be fun and exemplify your character  You might be passionate about the words Cons:  It can be too abstract that you won’t get noticed; “Wish Granted!” vs. “The Beginner’s Guide to Grant Writing.”  It can confuse your ideal client because they won’t know what you do  It can be cute to you, but hard to pronounce and doesn’t connect to other people Be sure to check out www.grantwritingandfunding.com for more info! Warmly, Holly

What is Grant Writing & Funding?

Quit your toxic nonprofit job and replace your full-time income while writing grants part-time, from home! Join our students in the Freelance Grant Writer Academy to create Financial Stability and Flexibility through writing grants for causes you are passionate about: https://grantwritingandfunding.com/freelance-grant-writer-academy

World-renowned grant writing expert and Amazon bestselling author Holly Rustick provides coaching that helps new and experienced grant writers replace their full-time income while writing grants part-time from home (or anywhere they want to live or travel in the world).

She coaches changemakers to master grant writing and start to grow 6-figure+ grant writing businesses on part-time hours via her signature group program, “Freelance Grant Writer Academy."

As an unapologetic feminist, Holly’s work in coaching female grant writers to master grant writing, find their cause-area niche, and navigate value-based pricing and nonprofit sales is breaking glass ceilings for women all over the world.

Every week, she coaches thousands of people through the top-ranking podcast, Grant Writing & Funding, books on grant writing, and inside the Freelance Grant Writer Academy.

Holly has 20 years of experience in grant writing, and began her freelance grant writing journey back in 2005. While teaching in Kuwait and Indonesia, and then earning a Master’s Degree in International Political Economy in Belgium, Holly saw the light of setting up a virtual-based business in grant writing back in the mid-2000s. Having secured more than $45 million of dollars for nonprofit organizations, and then setting up a multi 6-figure freelance business, Holly has a mission to help female grant writers break out of toxic nonprofit J-O-B-S and create high-level income while freelance grant writing.

Inside the Freelance Grant Writer Academy, students have secured more than $225+ million in grant funding and $4+ million in revenue in their grant writing businesses within two years.

To amplify this work, she is past-president of the Guam Women’s Chamber of Commerce and was appointed to the Guam Business Advisory Task Force as an advisor to the first female governor of Guam. Holly lives on the island of Guam with her beautiful daughter, Isabella.

If you are interested in replacing your full-time income while writing grants part-time from home (or from anywhere in the world!) join the Freelance Grant Writer Academy!

www.grantwritingandfunding.com.