Women in Product Marketing

In this week's episode, Mary interviews Laura, a dynamic PMM leader and consultant whose superpower is design thinking. They discuss how to achieve your dream career, position yourself for the right opportunities, create a case for yourself and your business, and how to enable a trajectory of steep growth. In addition to sharing how she's combined her passion for design thinking with her profession, Laura also speaks to the personal challenge of what it was like to switch roles while visibly pregnant. Join the conversation and learn how to maintain a hunger for new opportunities, growth and curiosity.

Show Notes

Connect with Laura on LinkedIn.
Join Laura on Sharebird.
Laura's book recos: Sprint by Jake Knapp or anything written by David & Tom Kelley. 
  1. What is something you’ve learned lately?
  2. Can you tell us about your role, company, and team?
  3. Can you tell us about starting out as a Sr. PMM, and getting to where you are today.  
  4. You also do a lot of startup advising, what’s that like?
  5. How are early stage companies different than the bigger companies?
  6. Let’s talk about your superpower- design thinking. How does it help you approach product marketing?
  7. How do you approach this? Do you have any frameworks you’d recommend for our listeners?
  8. How does this relate to how you work with product managers? Does it help you establish credibility, or get involved in the process earlier?
  9. As a woman in a predominantly male field (tech), what do you think has been different / harder for you in your career? How have you overcome this?
  10. Who are some of your mentors?
  11. How do you find a mentor?
  12. How do you network?
  13. What is the one thing that has been most important growing in your career?
  14. Why product marketing?

What is Women in Product Marketing ?

We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.