SEO Is Breaking — But Still Your Best Channel (with John-Henry Scherck)

SEO is the worst it’s ever been — and still probably your best channel.

In this episode of Goldenhour, Anthony Kennada sits down with John-Henry Scherck (Founder, Growth Plays) to break down what’s really happening in search right now — and what B2B marketers need to do before AI, GEO, and algorithmic noise leave them behind.

🔍 Topics we cover:

– Why impressions are up but clicks are down

– The myth of top-of-funnel traffic

– What CMOs get wrong about SEO and brand

– How AI is reshaping discoverability

– What actually works in performance marketing today

If you care about SEO, content, or brand strategy in the AI era — this one’s for you.

What is The Brand Humanity Show?

Artificial Intelligence is rewriting every rule in business — and the old marketing playbook no longer works.

The Brand Humanity Show explores how B2B founders, CMOs, and operators can build brands that stay human in an age defined by machines — and how the humans behind those brands can stay grounded, creative, and whole while the world accelerates around them.

Hosted by Anthony Kennada and Scott Salkin, co-founders of Goldenhour, each episode features honest conversations with influential voices across business, technology, and culture — decoding what’s changing, what still matters, and how authenticity, emotion, and purpose become real competitive advantages.

Because in the age of AI, the most human brands — and leaders — will win.