SEO Is Breaking — But Still Your Best Channel (with John-Henry Scherck)

SEO is the worst it’s ever been — and still probably your best channel.

In this episode of Goldenhour, Anthony Kennada sits down with John-Henry Scherck (Founder, Growth Plays) to break down what’s really happening in search right now — and what B2B marketers need to do before AI, GEO, and algorithmic noise leave them behind.

🔍 Topics we cover:

– Why impressions are up but clicks are down

– The myth of top-of-funnel traffic

– What CMOs get wrong about SEO and brand

– How AI is reshaping discoverability

– What actually works in performance marketing today

If you care about SEO, content, or brand strategy in the AI era — this one’s for you.

What is Goldenhour with Anthony Kennada?

Goldenhour is a weekly show for visionary B2B leaders — from founders and CEOs to marketing leaders — navigating the disruption of AI and the reinvention of how brands are built.

Hosted by Anthony Kennada (Founder, Goldenhour), each episode features candid, real-time conversations with top voices in and around marketing, leadership, and innovation. Together, we unpack what’s changing, what still matters, and how modern leaders can build brands with clarity, creativity, and humanity in the Intelligence Age.