SEO Is Breaking — But Still Your Best Channel (with John-Henry Scherck)

SEO is the worst it’s ever been — and still probably your best channel.

In this episode of Goldenhour, Anthony Kennada sits down with John-Henry Scherck (Founder, Growth Plays) to break down what’s really happening in search right now — and what B2B marketers need to do before AI, GEO, and algorithmic noise leave them behind.

🔍 Topics we cover:

– Why impressions are up but clicks are down

– The myth of top-of-funnel traffic

– What CMOs get wrong about SEO and brand

– How AI is reshaping discoverability

– What actually works in performance marketing today

If you care about SEO, content, or brand strategy in the AI era — this one’s for you.

What is Goldenhour with Anthony Kennada?

Goldenhour is a weekly show for B2B marketing leaders navigating the disruption of AI — and the reinvention of their role. Hosted by Anthony Kennada (Founder, Goldenhour), each episode features candid, real-time conversations with top voices in and around marketing on what’s changing, what still matters, and how CMOs can lead with clarity, creativity, and humanity in the Intelligence Age.