Beer Edge

Beer writer Brandon Hernández has been deeply plugged into the southern California and San Diego beer scenes for more than a decade.

Show Notes

The debate over which is the best American beer city has raged from the earliest days of craft beer. Powerhouse names such as Portland (both Oregon and Maine), Asheville, Denver, Chicago, and others have each made convincing cases. And right there from the beginning has been San Diego, basking in its sunshine and style defining West Coast IPAs, and smiling knowingly at its competition. 

This week we have one of the most dialed in people following the San Diego beer scene. Beer writer and marketer Brandon Hernández has been deeply plugged into the southern California beer scene for more than a decade. He has helped direct marketing at some of the area’s best known breweries, including Stone, Alesmith, and Societe. In 2019, the long-time writer decided to focus his efforts on creating a new interactive resource for fans of the area’s beer scene with the founding of San Diego Beer News. 

The site is a bit of a throwback to the earlier days of beer blogs and local brewspapers. Instead of doing deep dives into broad, weighty topics of national import, Brandon focuses on providing detailed and tangible information about San Diego breweries and beer bars. SD Beer News offers brewery maps, tap lists, interviews with local brewers and beer players, and lots of local beer news. 

A native San Diegan, Brandon is one of the most informed sources you’re going to find about that beer scene. And despite having worked for several local breweries and generally trying to promote San Diego beer, he’s not afraid to express opinions and offer critical thoughts as he does throughout this interview. It’s a refreshing break from so much retread that so often constitutes beer writing today. He also opens up in personal terms about some sensitive topics, including his own experience with sexual harassment at the hands of a local brewery owner. 

We also chat about the roller coaster that has been San Diego beer in recent years, touching on Ballast Point, Stone, Alpine Brewing, and the reckoning involving Modern Times and others.

Here is my conversation with writer and San Diego beer ambassador Brandon Hernandez. 

For more information on the Beer Edge Podcast, follow us on Twitter @thebeeredge. And visit Beer Edge for more articles and engaging content.

This Episode is sponsored by:

Source Brewing Company

We talk with Greg Taylor about Source Brewing Company's Inclusion & Diversity Scholarship, which offers underrepresented groups the opportunity to receive a world class education from the Siebel Institute in Chicago. Source is also proud to announce the opening of its second location, in the Fishtown neighborhood of Philadelphia. If you are interested in the Inclusion & Diversity Scholarship, or are interested in working at Source in Philly, reach out to scholarshipcareers@sourcebrewing.com.

Host: Andy Crouch
Guests: Brandon Hernández
Sponsor: Source Brewing Company - Facebook: @sourcebrewing - Instagram: @sourcebrewing

What is Beer Edge?

A weekly dive into the business and culture of beer. Hosted by Andy Crouch and John Holl, The Beer Edge podcast provides listeners with unparalleled insights into the beer industry. Our mission is to provide consumers and industry players alike with a fresh and unfiltered look at the world of better, flavorful beer. We seek to capture the essence and passion of brewers, both big and small, foreign and domestic, each of whom has a distinctive and colorful story to go along with the beautiful beers they produce.