Subscribe
Share
Share
Embed
This episode of the Live Better Seller Better Podcast features Ellie Twigger, Commercial Account Director at SalesLoft. Presenting your authentic voice helps you to stand out. It creates trust with your prospects and actually shows that you are human in a time when people long for genuine interaction.
Ellie shares how she uses video to communicate this. It works alongside her Hexagon Theory which proposes lighting up prospects with call, video, LinkedIn, direct mail, content sharing, and email. But being human goes both ways. SDRs should learn that being confident to send video messages to CEOs is the way to catch their attention.
HIGHLIGHTS
Find your authentic voice: Align who you are at home and at work
The 5 Whys: Be relevant and inquisitive to create a relationship
Video makes you human and unforgettable
Consistency is key and being human creates credibility
Videos bring out emotion
QUOTES
Ellie: "I actually think people were craving human interactions. So I thought, what better way than interact with people than by sending even if it was a pre demo, post demo catch up, just a video with me being like hey, my name's Ellie, why not put a face to the name?"
Ellie: "People buy from people. I think it's now humans buy from humans, and what better way to show you're a human than by sending a video of yourself smiling saying hey, I genuinely want to have a conversation with you."
Ellie: "That's the whole thing kind of prospecting with SDRs, the main thing you need to think of is how can I be unforgettable? And video is an amazing way to be unforgettable."
Ellie: "You grab their attention once, so why lose it and then just take them out of your cadence and never speak to them again?"
You can find out more about Ellie in the link below:
LinkedIn: https://www.linkedin.com/in/ellie-twigger/
This episode of the Live Better Seller Better Podcast features Ellie Twigger, Commercial Account Director at SalesLoft. Presenting your authentic voice helps you to stand out. It creates trust with your prospects and actually shows that you are human in a time when people long for genuine interaction.
Ellie shares how she uses video to communicate this. It works alongside her Hexagon Theory which proposes lighting up prospects with call, video, LinkedIn, direct mail, content sharing, and email. But being human goes both ways. SDRs should learn that being confident to send video messages to CEOs is the way to catch their attention.
HIGHLIGHTS
QUOTES
Ellie: "I actually think people were craving human interactions. So I thought, what better way than interact with people than by sending even if it was a pre demo, post demo catch up, just a video with me being like hey, my name's Ellie, why not put a face to the name?"
Ellie: "People buy from people. I think it's now humans buy from humans, and what better way to show you're a human than by sending a video of yourself smiling saying hey, I genuinely want to have a conversation with you."
Ellie: "That's the whole thing kind of prospecting with SDRs, the main thing you need to think of is how can I be unforgettable? And video is an amazing way to be unforgettable."
Ellie: "You grab their attention once, so why lose it and then just take them out of your cadence and never speak to them again?"
You can find out more about Ellie in the link below:
LinkedIn:
https://www.linkedin.com/in/ellie-twigger/
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Welcome to the Live Better Sell Better podcast with your host Kevin Dorsey of Inside Sales Excellence the #1 Patreon group and Youtube Channel for tech sellers and leaders.
Where we dive deep into tactical advice on how to book more meetings, close more deals, and lead sales teams to success.
Inviting the top experts in the software sales world to talk about every topic you can think of. From Cold Calling, Closing Deals, Storytelling, all the way to Sales Management and Brand Building.
We leave no topic untouched.
PLUS - This show is all about tactical advice, no fluff, no long backstories, just the juicy details.
But we don’t stop there, we also focus on the PERSON in sales person, making sure we also take care of that too. Mindset, mindfulness, goal setting, stress management, we cover it all.
Thank you for listening, and if you’re interested head on over to www.patreon.com/insidesalesexcellence to learn more.
Now with that, get ready, grab a notepad & let’s get into the good stuff!