The FMCG Marketing Daily | Danone 'very bullish' on fresh dairy | Campbell's heats up digital focus amid | US Consumers Choose Premium Or Value

The FMCG Marketing Daily — September 10, 2026 In this episode: • Danone is doubling down on fresh dairy in the US at a moment when the category faces serious headwinds — a bold brand strategy bet worth unpacking. • Campbell's is overhauling its marketing mix with a sharper digital pivot — a significant signal from one of America's most heritage-heavy FMCG brands. • New NIQ data confirms the US FMCG market is bifurcating hard between premium and value — and mainstream brands are the ones being squeezed out. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.