Welcome to The GEO Show, your daily briefing on generative engine optimization. Brought to you by GEOforge.
Host Paris Childress talks with Sam Page of AirOps about what actually moves the needle in AI search once you have visibility data.
In this episode:
- 🏗️ No single execution layer fits all. Enterprise brands often win by fixing bloated site architecture; younger startups need earned mentions and authority first.
- 🏰 Big brands have an even bigger edge in AI search. Going from zero to one is harder than in SEO's heyday.
- ⏳ Tactics now wear off in months, not years. What once lasted about two years may now last about half a year.
- 🧠 Expertise is the durable moat. Capture your experts' knowledge and first party data and put it into your marketing.
- 📊 Ramp and the first party data goldmine. Proprietary product data becomes content with a point of view.
- 🔍 The AI visibility tool boom and the attribution problem. Expect before and after comparisons, not last click clarity.
- 🤖 ChatGPT ads and sponsored agents. A thought experiment where agents join the conversation at the moment of commercial intent.
- ⭐ Be recommendable. Clear positioning and a remarkable experience give AI a reason to recommend you.
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💬 Question: If ChatGPT ads let sponsored agents join the conversation, would you pay on commission?
What is The GEO Show?
The GEO Show is about generative engine optimization (GEO) and AI search: how B2B brands win AI visibility in ChatGPT, Perplexity, Google AI Overviews and AI Mode. Each episode breaks down what is changing in the way AI assistants and answer engines find, cite, and recommend brands, and what marketers should do about it.
The show is built for B2B SaaS marketers, SEO and content leads, and founders who want their brand to show up when buyers ask AI for answers instead of scrolling a page of blue links. If you own organic growth, demand generation, or brand, you will come away with practical GEO tactics you can test, a clear read on the latest AI search news, and better ways to measure AI visibility when traffic alone no longer tells the whole story.
Episodes mix a few formats:
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Solo deep dives on GEO strategy, from how large language models choose which sources to cite to how content, earned media, and brand mentions shape AI answers.
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News breakdowns on the latest moves from OpenAI, Google, Perplexity, and the rest of the AI search landscape, and what each change means for your pipeline.
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Expert guests, including SEO and GEO practitioners, content and PR leaders, agency operators, and founders building for AI search.
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The Friday catch-up with regular co-host Simon Young of Question.Marketing, where the two unpack the week's biggest AI search stories and debate what actually works.
Your host is Paris Childress, CEO of Hop AI and co-founder of GEOforge. Paris brings a practitioner's view of GEO and AI visibility, focused on what B2B teams can apply right away, not hype.
Learn more about GEOforge at https://getgeoforge.com.
Subscribe to The GEO Show on Apple Podcasts, Spotify, YouTube, or wherever you listen so you never miss an episode, and share it with a teammate who is figuring out AI search.