Scott Kerr is joined by Jamie Ritchie, chief operating officer at BlockBar, a direct-to-consumer NFT platform for high-end wine & spirits. Ritchie, who joined earlier this year from Sotheby's where he was worldwide chairman of Sotheby’s wine and spirits, discusses BlockBar's asset-backed NFT business model and how it's transforming the ultra-premium spirits business. He also talks about growing its audience beyond millennial cryptoenthsiasts, how spirits brand partners have leveraged the community aspect of NFTs, interesting NFT drops from Glenfiddich and Midleton Very Rare, and exploring the fractional ownership space. Plus: Getting more wine brands on board with the direct-to-consumer NFT marketplace.
Featuring: Jamie Ritchie, Chief Operating Officer at BlockBar (blockbar.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
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Email: scott@silvertoneconsulting.com
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What is The Luxury Item with Scott Kerr?
The Luxury Item is a podcast on the business of luxury, and the people and companies that are shaping the future of the luxury industry. Join marketing and brand expert Scott Kerr for insightful discussions with business leaders and innovators on topics that matter most for the global luxury industry. The show shines a spotlight on the challenges that are creating a new competitive landscape in the luxury sector. You'll get valuable insights and takeaways that will hopefully inspire you to rethink your strategies and unlock new growth opportunities.