Work Less, Earn More

In this episode, we go back to basics and discuss the three fundamental elements every business needs to succeed: People, Product, and Process. People represent your customers, while Product signifies what you offer and its quality. The Process involves your sales strategy to connect People with your Product.


When it comes to People, it's crucial to tailor your offering to the right audience, focusing on who you're helping and expanding your visibility to attract more potential customers. For the Product, quality and perceived value matter, but the key is whether it delivers the desired results. Effective positioning and communication also play a significant role.


Lastly, the Process, particularly the Sales Process, is the bridge between People and Product. A well-defined system that takes potential customers from awareness to purchase is essential. Listen now to learn how to assess and strengthen each stage of your sales process, prioritizing the weakest link, to ensure your business can make money.


Listen to the full episode to hear:

  • The three essential pillars of business success
  • Insights on refining your audience targeting and increasing visibility
  • The importance of product quality, delivering results, and effective product positioning
  • The critical role of a well-defined Sales Process in connecting your people and product


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What is Work Less, Earn More?

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!