Daybreak
Trailer
Bonus
Episode 97
Season 1
Tata Motors is leading the cab industry’s EV shift. But it hates the ‘cab car’ tag
In the first half of this year, from January to June, Tata Motors had 3/4th of the passenger EV market share despite relentless competition from the likes of Mahindra & Mahindra and other newer rivals.
Its revenue for FY23 stood at almost $8 billion. The not-so-secret secret behind this success Tata Motors' its Xpres-T EV sedan—the go-to for cab companies and fleet operators that are looking to switch to greener alternatives.
Xpres-T could easily to capture the cab market except Tata Motors maybe deliberately downplaying this bit of its success so far.
Tune into find out why.
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Why $3 billion set aside for India’s EV makers is sitting idle Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.