On today’s episode, BJ talks with Gabe Lett, Sr. Marketing Specialist at ALLGEIER, MARTIN and ASSOCIATES, INC. and author of “The AEC Professional’s Guidebook”. Gabe discusses his journey becoming an effective marketer, and the importance of synergy between marketing and your clients' teams and projects.
Find Gabe’s book, “The AEC Professional’s Guidebook” at: https://www.amazon.com/dp/057830452X
“Rain Making” by Ford Harding: https://www.amazon.com/Rain-Making-Attract-Clients-Matter/dp/1598695886
“The Collapse of Distinction” by Scott McKain: https://www.amazon.com/Collapse-Distinction-Stand-Competition-Nelsonfree/dp/1595553452
“Building a StoryBrand” by Donald Miller: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329
“Desiring God” by John Piper: https://www.amazon.com/Desiring-God-Revised-Meditations-Christian/dp/1601423101
Connect with Gabe on LinkedIn: https://www.linkedin.com/in/gabelett/
What is Inspiring People & Places: Architecture, Engineering, And Construction?
We interview national leaders in the architecture, engineering, construction, and development industry, in an effort to educate, innovate and inspire industry professionals to disrupt the status quo, improve their project teams and steward public & private investments more effectively.