Work Less, Earn More

If you’re not playing the game, you’re not going to win the game.

 

Experimenting with new platforms, new tools and new strategies is part of the game, but throwing content at a wall like spaghetti isn’t playing the game to win. A winning social sales strategy takes commitment and consistency.

 

Approaching your social sales strategy like a science experiment might sound complicated, but it doesn’t have to be. You just have to know what your basic hypothesis is so you can analyze the metrics when you’re done.

 

I am joined today by Jessica Stansberry. Jessica is a longtime friend and powerhouse content creator.

 

Jessica is the owner and founder of Hey Jessica LLC. She helps rockstar entrepreneurs and content creators use video and content creation to grow their brand and show up as an expert. She throws down booty-kicking advice on her weekly podcast, Hey Jessica Radio, on her YouTube channel, and blog and shows up every day on Instagram to make sure the tips never stop coming.

 

I'm super excited to have her on the show to share some of those tips with us and give us some behind the scenes, insider info on her social media strategy.

 

Listen to the full episode to hear:

  • How Jessica structures her various content platforms and social media in her funnel, and why
  • Why you should repurpose topics, but not content across platforms
  • Why Jessica committed to using Reels on Instagram as part of her discoverability strategy, and how she uses other Instagram tools to nurture new follows
  • How she mixes planned content with off-the-cuff observations, and where those posts go

 

Learn more about Jessica Stansberry:

 

Learn more about Gillian:

What is Work Less, Earn More?

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!