Join George Kapernaros as he sits down with Sam Moore, a former pro freestyle skier turned designer and founder of the fashion brand, Pyra. Sam shares his entrepreneurial journey from his roots in New Zealand and his love for the outdoors to creating a unique brand that combines technical sportswear with streetwear fashion.
Sam dives deep into the challenges and strategies behind successfully launching an apparel brand in a competitive market. He talks about the importance of having a distinct brand identity, understanding your target audience, and leveraging social media and retail partnerships for growth.
Timestamps:
03:44 Entrepreneur's journey from retail to outdoor fashion.
07:07 Careful brand planning achieves market differentiation and recognition.
11:56 Research brand niche for quicker market penetration.
15:52 Building community, creating content, partnering for growth.
19:22 Expand product range, open retail stores, international expansion.
21:02 Founder and CEO focus on brand vision.
23:23 Believe in yourself, keep going, never stop learning.
Guest Link:
Get inspired by Sam's creative vision and learn valuable insights about building a brand from the ground up. Don't miss out on his expert advice and tips for aspiring entrepreneurs! Lastly, reach out to George if you have a fascinating business story to share!
What is CEOAFTERDARK?
Ever wonder what drives a CEO when nobody's watching? Every Thursday, tune into the CEOAFTERDARK podcast to hear a raw conversation with a hyper-successful business owner. Your host, George Kapernaros, is the CEO of YOCTO, a leading e-commerce CRM agency. Now, he's focused on getting to know these leaders as real people.
We're talking about the ups and downs they don't usually share. You'll hear about their personal challenges, their big wins, and everything in between. It's not just about their successes, but also the tough times and what keeps them going.
This podcast is perfect for anyone curious about what it takes to run a successful online business. Whether you're dreaming of starting your own company, already running one, or just love a good success story, these chats are for you.
So, grab your headphones and join us on CEOAFTERDARK. It's where the real stories of e-commerce leaders come to light – the stuff they only talk about after hours.