{"version":"1.0.0","segments":[{"speaker":"Morgan Franklin","startTime":0.48,"endTime":2.85,"body":"When you start"},{"speaker":"Morgan Franklin","startTime":0.48,"endTime":2.85,"body":"a podcast for your business, you"},{"speaker":"Morgan Franklin","startTime":2.85,"endTime":5.91,"body":"want it to make money, right?"},{"speaker":"Morgan Franklin","startTime":2.85,"endTime":5.91,"body":"Whether it's bringing in money"},{"speaker":"Morgan Franklin","startTime":5.91,"endTime":10.38,"body":"directly through sponsorships or"},{"speaker":"Morgan Franklin","startTime":5.91,"endTime":10.38,"body":"advertisers, or your podcast is"},{"speaker":"Morgan Franklin","startTime":10.38,"endTime":14.22,"body":"serving as a marketing tool for"},{"speaker":"Morgan Franklin","startTime":10.38,"endTime":14.22,"body":"new or existing clients. Our"},{"speaker":"Morgan Franklin","startTime":14.22,"endTime":17.7,"body":"podcast isn't just to hear"},{"speaker":"Morgan Franklin","startTime":14.22,"endTime":17.7,"body":"ourselves talk every week. In"},{"speaker":"Morgan Franklin","startTime":17.7,"endTime":20.58,"body":"this episode, we're breaking"},{"speaker":"Morgan Franklin","startTime":17.7,"endTime":20.58,"body":"down how to make money with your"},{"speaker":"Morgan Franklin","startTime":20.58,"endTime":25.23,"body":"podcast, and why it's important"},{"speaker":"Morgan Franklin","startTime":20.58,"endTime":25.23,"body":"to have monetization goals and"},{"speaker":"Morgan Franklin","startTime":25.23,"endTime":27.87,"body":"strategies from the beginning."},{"speaker":"Morgan Franklin","startTime":29.16,"endTime":32.28,"body":"Hello, and welcome to Podcasts"},{"speaker":"Morgan Franklin","startTime":29.16,"endTime":32.28,"body":"for Profit. My name is Morgan"},{"speaker":"Morgan Franklin","startTime":32.28,"endTime":35.43,"body":"Franklin. I'm a podcast"},{"speaker":"Morgan Franklin","startTime":32.28,"endTime":35.43,"body":"producer, strategist, and"},{"speaker":"Morgan Franklin","startTime":35.43,"endTime":40.11,"body":"educator. This podcast will help"},{"speaker":"Morgan Franklin","startTime":35.43,"endTime":40.11,"body":"you create and grow a podcast"},{"speaker":"Morgan Franklin","startTime":40.26,"endTime":44.28,"body":"that cuts through the noise of"},{"speaker":"Morgan Franklin","startTime":40.26,"endTime":44.28,"body":"social media and speaks directly"},{"speaker":"Morgan Franklin","startTime":44.28,"endTime":48.09,"body":"to your target audience. If"},{"speaker":"Morgan Franklin","startTime":44.28,"endTime":48.09,"body":"you're ready to create a podcast"},{"speaker":"Morgan Franklin","startTime":48.09,"endTime":51.03,"body":"that will align you with the"},{"speaker":"Morgan Franklin","startTime":48.09,"endTime":51.03,"body":"experts in your industry,"},{"speaker":"Morgan Franklin","startTime":51.12,"endTime":55.17,"body":"position yourself as a trusted"},{"speaker":"Morgan Franklin","startTime":51.12,"endTime":55.17,"body":"leader and create another source"},{"speaker":"Morgan Franklin","startTime":55.17,"endTime":58.05,"body":"of revenue for your business,"},{"speaker":"Morgan Franklin","startTime":55.17,"endTime":58.05,"body":"you're in the right place."},{"speaker":"Morgan Franklin","startTime":59.22,"endTime":62.842,"body":"So even if you are starting with"},{"speaker":"Morgan Franklin","startTime":59.22,"endTime":62.842,"body":"no listeners, and you're"},{"speaker":"Morgan Franklin","startTime":62.905,"endTime":66.528,"body":"thinking Morgan, it really"},{"speaker":"Morgan Franklin","startTime":62.905,"endTime":66.528,"body":"doesn't matter. I am not going"},{"speaker":"Morgan Franklin","startTime":66.591,"endTime":70.341,"body":"to have any advertisers for a"},{"speaker":"Morgan Franklin","startTime":66.591,"endTime":70.341,"body":"very long time, I want you to"},{"speaker":"Morgan Franklin","startTime":70.404,"endTime":74.344,"body":"listen to this episode. And I"},{"speaker":"Morgan Franklin","startTime":70.404,"endTime":74.344,"body":"want you to start thinking about"},{"speaker":"Morgan Franklin","startTime":74.408,"endTime":78.348,"body":"how you are going to implement"},{"speaker":"Morgan Franklin","startTime":74.408,"endTime":78.348,"body":"these things into your podcast,"},{"speaker":"Morgan Franklin","startTime":78.412,"endTime":82.034,"body":"because the longer that you"},{"speaker":"Morgan Franklin","startTime":78.412,"endTime":82.034,"body":"wait, and the longer that you"},{"speaker":"Morgan Franklin","startTime":82.097,"endTime":85.974,"body":"put these things on the back"},{"speaker":"Morgan Franklin","startTime":82.097,"endTime":85.974,"body":"burner, the harder it will be to"},{"speaker":"Morgan Franklin","startTime":86.038,"endTime":90.041,"body":"turn your podcast from something"},{"speaker":"Morgan Franklin","startTime":86.038,"endTime":90.041,"body":"that you're using as a part of"},{"speaker":"Morgan Franklin","startTime":90.105,"endTime":93.791,"body":"your digital marketing strategy"},{"speaker":"Morgan Franklin","startTime":90.105,"endTime":93.791,"body":"to something that you were"},{"speaker":"Morgan Franklin","startTime":93.854,"endTime":97.794,"body":"actually making money off of."},{"speaker":"Morgan Franklin","startTime":93.854,"endTime":97.794,"body":"And I just want to tell you, and"},{"speaker":"Morgan Franklin","startTime":97.858,"endTime":101.544,"body":"remind you because I honestly"},{"speaker":"Morgan Franklin","startTime":97.858,"endTime":101.544,"body":"think that you already know,"},{"speaker":"Morgan Franklin","startTime":101.607,"endTime":105.293,"body":"these processes need to be"},{"speaker":"Morgan Franklin","startTime":101.607,"endTime":105.293,"body":"implemented from the beginning,"},{"speaker":"Morgan Franklin","startTime":105.357,"endTime":109.297,"body":"the longer that you wait, the"},{"speaker":"Morgan Franklin","startTime":105.357,"endTime":109.297,"body":"further away you will be getting"},{"speaker":"Morgan Franklin","startTime":109.36,"endTime":113.173,"body":"from these goals and the harder"},{"speaker":"Morgan Franklin","startTime":109.36,"endTime":113.173,"body":"that it will be to implement"},{"speaker":"Morgan Franklin","startTime":113.237,"endTime":117.113,"body":"them when the time comes. So"},{"speaker":"Morgan Franklin","startTime":113.237,"endTime":117.113,"body":"first and foremost, hear me when"},{"speaker":"Morgan Franklin","startTime":117.177,"endTime":120.799,"body":"I say the most valuable use of"},{"speaker":"Morgan Franklin","startTime":117.177,"endTime":120.799,"body":"your podcast is creating a"},{"speaker":"Morgan Franklin","startTime":120.863,"endTime":124.676,"body":"platform where you can grow an"},{"speaker":"Morgan Franklin","startTime":120.863,"endTime":124.676,"body":"audience, okay, where you can"},{"speaker":"Morgan Franklin","startTime":124.739,"endTime":128.489,"body":"educate your customers and"},{"speaker":"Morgan Franklin","startTime":124.739,"endTime":128.489,"body":"provide value to your listeners."},{"speaker":"Morgan Franklin","startTime":128.552,"endTime":132.62,"body":"We want to buy from people that"},{"speaker":"Morgan Franklin","startTime":128.552,"endTime":132.62,"body":"we know like and trust. And that"},{"speaker":"Morgan Franklin","startTime":132.683,"endTime":136.75,"body":"goes for any business owner that"},{"speaker":"Morgan Franklin","startTime":132.683,"endTime":136.75,"body":"goes for any consumer that goes"},{"speaker":"Morgan Franklin","startTime":136.814,"endTime":140.754,"body":"for everybody ever. Think about"},{"speaker":"Morgan Franklin","startTime":136.814,"endTime":140.754,"body":"the gaps that you have in your"},{"speaker":"Morgan Franklin","startTime":140.818,"endTime":144.885,"body":"business, think about the things"},{"speaker":"Morgan Franklin","startTime":140.818,"endTime":144.885,"body":"that you want to learn. And now"},{"speaker":"Morgan Franklin","startTime":144.948,"endTime":148.571,"body":"think about anything that you"},{"speaker":"Morgan Franklin","startTime":144.948,"endTime":148.571,"body":"have been waiting to buy or"},{"speaker":"Morgan Franklin","startTime":148.634,"endTime":152.384,"body":"you've been saving up for or"},{"speaker":"Morgan Franklin","startTime":148.634,"endTime":152.384,"body":"that you've even been thinking"},{"speaker":"Morgan Franklin","startTime":152.447,"endTime":156.26,"body":"about purchasing. Now think"},{"speaker":"Morgan Franklin","startTime":152.447,"endTime":156.26,"body":"about who you are most likely to"},{"speaker":"Morgan Franklin","startTime":156.324,"endTime":160.264,"body":"purchase it from, especially if"},{"speaker":"Morgan Franklin","startTime":156.324,"endTime":160.264,"body":"it is some kind of service, if"},{"speaker":"Morgan Franklin","startTime":160.327,"endTime":164.14,"body":"it is some kind of education,"},{"speaker":"Morgan Franklin","startTime":160.327,"endTime":164.14,"body":"who are you going to be buying"},{"speaker":"Morgan Franklin","startTime":164.204,"endTime":167.89,"body":"it from? I promise you it is"},{"speaker":"Morgan Franklin","startTime":164.204,"endTime":167.89,"body":"going to be from someone that"},{"speaker":"Morgan Franklin","startTime":167.953,"endTime":171.703,"body":"you have grown to know like or"},{"speaker":"Morgan Franklin","startTime":167.953,"endTime":171.703,"body":"trust, or a company that you"},{"speaker":"Morgan Franklin","startTime":171.766,"endTime":174.88,"body":"have grown to know like or"},{"speaker":"Morgan Franklin","startTime":171.766,"endTime":174.88,"body":"trust. And when you're"},{"speaker":"Morgan Franklin","startTime":174.944,"endTime":178.566,"body":"publishing a podcast every week,"},{"speaker":"Morgan Franklin","startTime":174.944,"endTime":178.566,"body":"where you're positioning"},{"speaker":"Morgan Franklin","startTime":178.63,"endTime":182.57,"body":"yourself as the go to resource"},{"speaker":"Morgan Franklin","startTime":178.63,"endTime":182.57,"body":"for your niche or industry, and"},{"speaker":"Morgan Franklin","startTime":182.633,"endTime":186.383,"body":"you're consistently showing up"},{"speaker":"Morgan Franklin","startTime":182.633,"endTime":186.383,"body":"and providing value for your"},{"speaker":"Morgan Franklin","startTime":186.446,"endTime":190.45,"body":"listeners, why wouldn't they buy"},{"speaker":"Morgan Franklin","startTime":186.446,"endTime":190.45,"body":"from you? Why wouldn't they, I"},{"speaker":"Morgan Franklin","startTime":190.514,"endTime":194.454,"body":"want you to use your podcast as"},{"speaker":"Morgan Franklin","startTime":190.514,"endTime":194.454,"body":"your top of funnel. And if you"},{"speaker":"Morgan Franklin","startTime":194.517,"endTime":198.648,"body":"aren't familiar with that, it is"},{"speaker":"Morgan Franklin","startTime":194.517,"endTime":198.648,"body":"basically your customer journey."},{"speaker":"Morgan Franklin","startTime":198.712,"endTime":202.652,"body":"So I want you to think about an"},{"speaker":"Morgan Franklin","startTime":198.712,"endTime":202.652,"body":"upside down pyramid, okay, for"},{"speaker":"Morgan Franklin","startTime":202.715,"endTime":206.719,"body":"just a second or an upside down"},{"speaker":"Morgan Franklin","startTime":202.715,"endTime":206.719,"body":"triangle. And the flat big part"},{"speaker":"Morgan Franklin","startTime":206.782,"endTime":210.405,"body":"is at the top and the little"},{"speaker":"Morgan Franklin","startTime":206.782,"endTime":210.405,"body":"tiny point is at the bottom."},{"speaker":"Morgan Franklin","startTime":210.468,"endTime":214.472,"body":"Okay. So at the very top, when"},{"speaker":"Morgan Franklin","startTime":210.468,"endTime":214.472,"body":"we're thinking about this upside"},{"speaker":"Morgan Franklin","startTime":214.536,"endTime":218.539,"body":"down triangle, that is everybody"},{"speaker":"Morgan Franklin","startTime":214.536,"endTime":218.539,"body":"that is every single person in"},{"speaker":"Morgan Franklin","startTime":218.603,"endTime":222.352,"body":"the world that could possibly"},{"speaker":"Morgan Franklin","startTime":218.603,"endTime":222.352,"body":"buying from you as a business"},{"speaker":"Morgan Franklin","startTime":222.416,"endTime":225.975,"body":"owner, okay. And at the very,"},{"speaker":"Morgan Franklin","startTime":222.416,"endTime":225.975,"body":"very bottom, those are the"},{"speaker":"Morgan Franklin","startTime":226.038,"endTime":230.042,"body":"people that are actually going"},{"speaker":"Morgan Franklin","startTime":226.038,"endTime":230.042,"body":"to be buying from you. So how do"},{"speaker":"Morgan Franklin","startTime":230.105,"endTime":233.982,"body":"we get them all the way through"},{"speaker":"Morgan Franklin","startTime":230.105,"endTime":233.982,"body":"the funnel to the very bottom"},{"speaker":"Morgan Franklin","startTime":234.045,"endTime":237.858,"body":"where they're actually spending"},{"speaker":"Morgan Franklin","startTime":234.045,"endTime":237.858,"body":"money? Well, number one very"},{"speaker":"Morgan Franklin","startTime":237.922,"endTime":241.926,"body":"question. But number two, what"},{"speaker":"Morgan Franklin","startTime":237.922,"endTime":241.926,"body":"we're worried about right now is"},{"speaker":"Morgan Franklin","startTime":241.989,"endTime":245.993,"body":"even getting people through the"},{"speaker":"Morgan Franklin","startTime":241.989,"endTime":245.993,"body":"funnel. And so I want you to be"},{"speaker":"Morgan Franklin","startTime":246.056,"endTime":249.806,"body":"using your podcast as not only"},{"speaker":"Morgan Franklin","startTime":246.056,"endTime":249.806,"body":"the top of the funnel of how"},{"speaker":"Morgan Franklin","startTime":249.869,"endTime":253.492,"body":"people are finding you, but also"},{"speaker":"Morgan Franklin","startTime":249.869,"endTime":253.492,"body":"taking them through that"},{"speaker":"Morgan Franklin","startTime":253.555,"endTime":257.622,"body":"customer journey answering their"},{"speaker":"Morgan Franklin","startTime":253.555,"endTime":257.622,"body":"questions using your podcast as"},{"speaker":"Morgan Franklin","startTime":257.686,"endTime":261.308,"body":"a way to figure out what their"},{"speaker":"Morgan Franklin","startTime":257.686,"endTime":261.308,"body":"pain points are using your"},{"speaker":"Morgan Franklin","startTime":261.372,"endTime":264.994,"body":"podcast as an opportunity to"},{"speaker":"Morgan Franklin","startTime":261.372,"endTime":264.994,"body":"provide resources to them to"},{"speaker":"Morgan Franklin","startTime":265.058,"endTime":268.934,"body":"help empower them as your future"},{"speaker":"Morgan Franklin","startTime":265.058,"endTime":268.934,"body":"customer and then eventually"},{"speaker":"Morgan Franklin","startTime":268.998,"endTime":272.811,"body":"that will be the customer that"},{"speaker":"Morgan Franklin","startTime":268.998,"endTime":272.811,"body":"is purchasing from you. So if"},{"speaker":"Morgan Franklin","startTime":272.874,"endTime":276.942,"body":"you have ever wanted to sell an"},{"speaker":"Morgan Franklin","startTime":272.874,"endTime":276.942,"body":"online course you ever wanted to"},{"speaker":"Morgan Franklin","startTime":277.005,"endTime":280.945,"body":"be a coach you ever wanted to"},{"speaker":"Morgan Franklin","startTime":277.005,"endTime":280.945,"body":"sell any kind of digital product"},{"speaker":"Morgan Franklin","startTime":281.009,"endTime":284.822,"body":"or physical product. If you've"},{"speaker":"Morgan Franklin","startTime":281.009,"endTime":284.822,"body":"ever wanted to be an industry"},{"speaker":"Morgan Franklin","startTime":284.885,"endTime":288.825,"body":"leader and you want to position"},{"speaker":"Morgan Franklin","startTime":284.885,"endTime":288.825,"body":"yourself with other leaders in"},{"speaker":"Morgan Franklin","startTime":288.889,"endTime":292.384,"body":"your industry, using your"},{"speaker":"Morgan Franklin","startTime":288.889,"endTime":292.384,"body":"podcast is the easiest way to"},{"speaker":"Morgan Franklin","startTime":292.448,"endTime":296.007,"body":"help grow your business. And"},{"speaker":"Morgan Franklin","startTime":292.448,"endTime":296.007,"body":"when people think about how"},{"speaker":"Morgan Franklin","startTime":296.07,"endTime":300.074,"body":"they're going to make money with"},{"speaker":"Morgan Franklin","startTime":296.07,"endTime":300.074,"body":"their podcast, I think that it"},{"speaker":"Morgan Franklin","startTime":300.137,"endTime":303.188,"body":"is so important that you"},{"speaker":"Morgan Franklin","startTime":300.137,"endTime":303.188,"body":"understand building the"},{"speaker":"Morgan Franklin","startTime":303.251,"endTime":306.81,"body":"community and building the"},{"speaker":"Morgan Franklin","startTime":303.251,"endTime":306.81,"body":"future customer base that you"},{"speaker":"Morgan Franklin","startTime":306.874,"endTime":310.75,"body":"have through Your podcast is the"},{"speaker":"Morgan Franklin","startTime":306.874,"endTime":310.75,"body":"most valuable thing that you"},{"speaker":"Morgan Franklin","startTime":310.814,"endTime":314.5,"body":"could possibly create in your"},{"speaker":"Morgan Franklin","startTime":310.814,"endTime":314.5,"body":"digital marketing plan. I've"},{"speaker":"Morgan Franklin","startTime":314.563,"endTime":318.503,"body":"worked in digital marketing for"},{"speaker":"Morgan Franklin","startTime":314.563,"endTime":318.503,"body":"the past decade. And I'm going"},{"speaker":"Morgan Franklin","startTime":318.567,"endTime":322.062,"body":"to tell you right now, when I go"},{"speaker":"Morgan Franklin","startTime":318.567,"endTime":322.062,"body":"on Facebook, tick tock"},{"speaker":"Morgan Franklin","startTime":322.126,"endTime":326.193,"body":"Instagram, it is the coldest, it"},{"speaker":"Morgan Franklin","startTime":322.126,"endTime":326.193,"body":"is the coldest night, it is the"},{"speaker":"Morgan Franklin","startTime":326.256,"endTime":330.069,"body":"coldest it has ever felt in"},{"speaker":"Morgan Franklin","startTime":326.256,"endTime":330.069,"body":"there. Okay. And I know you know"},{"speaker":"Morgan Franklin","startTime":330.133,"endTime":333.882,"body":"exactly what I'm talking about."},{"speaker":"Morgan Franklin","startTime":330.133,"endTime":333.882,"body":"I know there is nothing new"},{"speaker":"Morgan Franklin","startTime":333.946,"endTime":337.822,"body":"under the sun. But it has gotten"},{"speaker":"Morgan Franklin","startTime":333.946,"endTime":337.822,"body":"to the point where I am just"},{"speaker":"Morgan Franklin","startTime":337.886,"endTime":341.381,"body":"seeing content that has been"},{"speaker":"Morgan Franklin","startTime":337.886,"endTime":341.381,"body":"regurgitated from 10 other"},{"speaker":"Morgan Franklin","startTime":341.445,"endTime":345.194,"body":"people, and I'm thinking to"},{"speaker":"Morgan Franklin","startTime":341.445,"endTime":345.194,"body":"myself, Oh, social media is not"},{"speaker":"Morgan Franklin","startTime":345.258,"endTime":349.007,"body":"feeling social anymore. And you"},{"speaker":"Morgan Franklin","startTime":345.258,"endTime":349.007,"body":"know, maybe that's just me,"},{"speaker":"Morgan Franklin","startTime":349.071,"endTime":353.074,"body":"maybe that's me as a millennial,"},{"speaker":"Morgan Franklin","startTime":349.071,"endTime":353.074,"body":"maybe it's another generations"},{"speaker":"Morgan Franklin","startTime":353.138,"endTime":357.205,"body":"time. But I think that a lot of"},{"speaker":"Morgan Franklin","startTime":353.138,"endTime":357.205,"body":"business owners would agree. And"},{"speaker":"Morgan Franklin","startTime":357.269,"endTime":360.827,"body":"I think that you're probably"},{"speaker":"Morgan Franklin","startTime":357.269,"endTime":360.827,"body":"listening to this right now"},{"speaker":"Morgan Franklin","startTime":360.891,"endTime":364.704,"body":"thinking, Yeah, I have this"},{"speaker":"Morgan Franklin","startTime":360.891,"endTime":364.704,"body":"exact same experience. And also,"},{"speaker":"Morgan Franklin","startTime":364.768,"endTime":368.644,"body":"maybe I'm providing the same"},{"speaker":"Morgan Franklin","startTime":364.768,"endTime":368.644,"body":"experience for my customers. And"},{"speaker":"Morgan Franklin","startTime":368.708,"endTime":372.711,"body":"how do I start making something"},{"speaker":"Morgan Franklin","startTime":368.708,"endTime":372.711,"body":"that feels a little bit warmer,"},{"speaker":"Morgan Franklin","startTime":372.775,"endTime":376.27,"body":"that feels a little bit more"},{"speaker":"Morgan Franklin","startTime":372.775,"endTime":376.27,"body":"attractive to my potential"},{"speaker":"Morgan Franklin","startTime":376.334,"endTime":380.083,"body":"customer. 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How can you create"},{"speaker":"Morgan Franklin","startTime":391.459,"endTime":395.526,"body":"those resources that people look"},{"speaker":"Morgan Franklin","startTime":391.459,"endTime":395.526,"body":"forward to hearing look forward"},{"speaker":"Morgan Franklin","startTime":395.589,"endTime":398.957,"body":"to learning so that when the"},{"speaker":"Morgan Franklin","startTime":395.589,"endTime":398.957,"body":"time comes, and you have"},{"speaker":"Morgan Franklin","startTime":399.021,"endTime":402.326,"body":"something that will uplevel"},{"speaker":"Morgan Franklin","startTime":399.021,"endTime":402.326,"body":"their business, you have"},{"speaker":"Morgan Franklin","startTime":402.389,"endTime":406.011,"body":"something that will improve"},{"speaker":"Morgan Franklin","startTime":402.389,"endTime":406.011,"body":"their life, it is the easiest"},{"speaker":"Morgan Franklin","startTime":406.075,"endTime":410.142,"body":"sale in the world. So let's talk"},{"speaker":"Morgan Franklin","startTime":406.075,"endTime":410.142,"body":"about how you can more directly"},{"speaker":"Morgan Franklin","startTime":410.206,"endTime":413.892,"body":"monetize your podcast. And"},{"speaker":"Morgan Franklin","startTime":410.206,"endTime":413.892,"body":"typically, this will be through"},{"speaker":"Morgan Franklin","startTime":413.955,"endTime":417.768,"body":"sponsorships and advertising"},{"speaker":"Morgan Franklin","startTime":413.955,"endTime":417.768,"body":"podcasters charge for ads based"},{"speaker":"Morgan Franklin","startTime":417.832,"endTime":421.708,"body":"on the number of downloads per"},{"speaker":"Morgan Franklin","startTime":417.832,"endTime":421.708,"body":"episode. So when we're talking"},{"speaker":"Morgan Franklin","startTime":421.772,"endTime":425.585,"body":"about this, we're going to use a"},{"speaker":"Morgan Franklin","startTime":421.772,"endTime":425.585,"body":"little bit of math. And I'm"},{"speaker":"Morgan Franklin","startTime":425.648,"endTime":429.588,"body":"sorry, I will try to make this"},{"speaker":"Morgan Franklin","startTime":425.648,"endTime":429.588,"body":"as straightforward as possible."},{"speaker":"Morgan Franklin","startTime":429.652,"endTime":433.783,"body":"But pretty much what you have to"},{"speaker":"Morgan Franklin","startTime":429.652,"endTime":433.783,"body":"understand is that most industry"},{"speaker":"Morgan Franklin","startTime":433.846,"endTime":437.723,"body":"professionals are going to be"},{"speaker":"Morgan Franklin","startTime":433.846,"endTime":437.723,"body":"using something called Cost Per"},{"speaker":"Morgan Franklin","startTime":437.786,"endTime":441.854,"body":"1000 impressions, or CPM, which"},{"speaker":"Morgan Franklin","startTime":437.786,"endTime":441.854,"body":"can range anywhere from $20. CPM"},{"speaker":"Morgan Franklin","startTime":441.917,"endTime":445.667,"body":"to about 100. And this is just"},{"speaker":"Morgan Franklin","startTime":441.917,"endTime":445.667,"body":"typically calculated on 1000"},{"speaker":"Morgan Franklin","startTime":445.73,"endTime":449.416,"body":"downloads or listeners. Okay, so"},{"speaker":"Morgan Franklin","startTime":445.73,"endTime":449.416,"body":"usually 4000 downloads or"},{"speaker":"Morgan Franklin","startTime":449.48,"endTime":453.165,"body":"listeners anywhere from $20 to"},{"speaker":"Morgan Franklin","startTime":449.48,"endTime":453.165,"body":"$100. And if you are new to"},{"speaker":"Morgan Franklin","startTime":453.229,"endTime":457.36,"body":"podcasting, or you do not have a"},{"speaker":"Morgan Franklin","startTime":453.229,"endTime":457.36,"body":"podcast, I just want to say 1000"},{"speaker":"Morgan Franklin","startTime":457.423,"endTime":461.236,"body":"listeners, I mean, it's a lot"},{"speaker":"Morgan Franklin","startTime":457.423,"endTime":461.236,"body":"like I mean, I'm not trying to"},{"speaker":"Morgan Franklin","startTime":461.3,"endTime":465.24,"body":"discourage anyone in any kind of"},{"speaker":"Morgan Franklin","startTime":461.3,"endTime":465.24,"body":"way, I just want you to know,"},{"speaker":"Morgan Franklin","startTime":465.304,"endTime":469.117,"body":"and I want to be the person that"},{"speaker":"Morgan Franklin","startTime":465.304,"endTime":469.117,"body":"tells you that you will not"},{"speaker":"Morgan Franklin","startTime":469.18,"endTime":472.802,"body":"likely and I pray for you that"},{"speaker":"Morgan Franklin","startTime":469.18,"endTime":472.802,"body":"you do have 1000 listeners"},{"speaker":"Morgan Franklin","startTime":472.866,"endTime":476.806,"body":"overnight. So even for that 20"},{"speaker":"Morgan Franklin","startTime":472.866,"endTime":476.806,"body":"to $100 because you're probably"},{"speaker":"Morgan Franklin","startTime":476.87,"endTime":480.683,"body":"thinking, oh without you know,"},{"speaker":"Morgan Franklin","startTime":476.87,"endTime":480.683,"body":"because I think so many of us"},{"speaker":"Morgan Franklin","startTime":480.746,"endTime":484.813,"body":"are caught in that tick tock and"},{"speaker":"Morgan Franklin","startTime":480.746,"endTime":484.813,"body":"Instagram, you know, we can see"},{"speaker":"Morgan Franklin","startTime":484.877,"endTime":488.881,"body":"all the listens, we can see all"},{"speaker":"Morgan Franklin","startTime":484.877,"endTime":488.881,"body":"of the plays, and you think, Oh"},{"speaker":"Morgan Franklin","startTime":488.944,"endTime":492.821,"body":"1000 downloads, easy, easy. And"},{"speaker":"Morgan Franklin","startTime":488.944,"endTime":492.821,"body":"I'm not saying it isn't easy,"},{"speaker":"Morgan Franklin","startTime":492.884,"endTime":496.507,"body":"but I'm saying it will take"},{"speaker":"Morgan Franklin","startTime":492.884,"endTime":496.507,"body":"work, I still have many shows"},{"speaker":"Morgan Franklin","startTime":496.57,"endTime":500.574,"body":"that I consider quite successful"},{"speaker":"Morgan Franklin","startTime":496.57,"endTime":500.574,"body":"that do not get 1000 downloads"},{"speaker":"Morgan Franklin","startTime":500.637,"endTime":504.704,"body":"per episode. And we're going to"},{"speaker":"Morgan Franklin","startTime":500.637,"endTime":504.704,"body":"talk about that in a second. But"},{"speaker":"Morgan Franklin","startTime":504.768,"endTime":508.772,"body":"for example, if your podcast has"},{"speaker":"Morgan Franklin","startTime":504.768,"endTime":508.772,"body":"100,000 downloads per episode,"},{"speaker":"Morgan Franklin","startTime":508.835,"endTime":512.712,"body":"which again, that is a crap ton"},{"speaker":"Morgan Franklin","startTime":508.835,"endTime":512.712,"body":"of downloads. I don't want to"},{"speaker":"Morgan Franklin","startTime":512.775,"endTime":516.588,"body":"understate that at all, and"},{"speaker":"Morgan Franklin","startTime":512.775,"endTime":516.588,"body":"you're paid $25, which is on the"},{"speaker":"Morgan Franklin","startTime":516.652,"endTime":520.338,"body":"lower end. But still for this"},{"speaker":"Morgan Franklin","startTime":516.652,"endTime":520.338,"body":"example, let's just say $25."},{"speaker":"Morgan Franklin","startTime":520.401,"endTime":524.405,"body":"That's $2,500 In episode, okay,"},{"speaker":"Morgan Franklin","startTime":520.401,"endTime":524.405,"body":"so 100,000 downloads $25 CPM is"},{"speaker":"Morgan Franklin","startTime":524.469,"endTime":528.409,"body":"going to be $2,500 per episode,"},{"speaker":"Morgan Franklin","startTime":524.469,"endTime":528.409,"body":"what you have to understand is"},{"speaker":"Morgan Franklin","startTime":528.472,"endTime":531.967,"body":"this is the standard average"},{"speaker":"Morgan Franklin","startTime":528.472,"endTime":531.967,"body":"rate for a premade ad on a"},{"speaker":"Morgan Franklin","startTime":532.031,"endTime":535.463,"body":"nonspecific podcast. So you"},{"speaker":"Morgan Franklin","startTime":532.031,"endTime":535.463,"body":"know, when you're going to"},{"speaker":"Morgan Franklin","startTime":535.526,"endTime":539.53,"body":"listen to a podcast and you hear"},{"speaker":"Morgan Franklin","startTime":535.526,"endTime":539.53,"body":"the little thing, and then you"},{"speaker":"Morgan Franklin","startTime":539.593,"endTime":543.279,"body":"are getting some generic ad"},{"speaker":"Morgan Franklin","startTime":539.593,"endTime":543.279,"body":"that's either been produced by"},{"speaker":"Morgan Franklin","startTime":543.343,"endTime":547.156,"body":"the company that is putting on"},{"speaker":"Morgan Franklin","startTime":543.343,"endTime":547.156,"body":"the ad or is some clearly pre"},{"speaker":"Morgan Franklin","startTime":547.219,"endTime":551.032,"body":"written script that the podcast"},{"speaker":"Morgan Franklin","startTime":547.219,"endTime":551.032,"body":"host is reading. That is the"},{"speaker":"Morgan Franklin","startTime":551.096,"endTime":554.909,"body":"kind of ad that I'm talking"},{"speaker":"Morgan Franklin","startTime":551.096,"endTime":554.909,"body":"about right now. There is really"},{"speaker":"Morgan Franklin","startTime":554.972,"endTime":559.04,"body":"nothing creative about it. This"},{"speaker":"Morgan Franklin","startTime":554.972,"endTime":559.04,"body":"is very likely not a partnership"},{"speaker":"Morgan Franklin","startTime":559.103,"endTime":562.853,"body":"deal, but more just that this"},{"speaker":"Morgan Franklin","startTime":559.103,"endTime":562.853,"body":"company is using your podcast"},{"speaker":"Morgan Franklin","startTime":562.916,"endTime":566.348,"body":"like a radio ad. And like I"},{"speaker":"Morgan Franklin","startTime":562.916,"endTime":566.348,"body":"said, there's not a lot of"},{"speaker":"Morgan Franklin","startTime":566.411,"endTime":570.352,"body":"creativity to this. But on the"},{"speaker":"Morgan Franklin","startTime":566.411,"endTime":570.352,"body":"other side of this coin, I want"},{"speaker":"Morgan Franklin","startTime":570.415,"endTime":574.165,"body":"to talk about the personal"},{"speaker":"Morgan Franklin","startTime":570.415,"endTime":574.165,"body":"experiences that I have had with"},{"speaker":"Morgan Franklin","startTime":574.228,"endTime":577.787,"body":"podcasts that get well well"},{"speaker":"Morgan Franklin","startTime":574.228,"endTime":577.787,"body":"under 100,000 downloads, but"},{"speaker":"Morgan Franklin","startTime":577.85,"endTime":581.918,"body":"they are making at least $2,500"},{"speaker":"Morgan Franklin","startTime":577.85,"endTime":581.918,"body":"per episode. And that is because"},{"speaker":"Morgan Franklin","startTime":581.981,"endTime":585.032,"body":"we have a very clear target"},{"speaker":"Morgan Franklin","startTime":581.981,"endTime":585.032,"body":"audience and we have"},{"speaker":"Morgan Franklin","startTime":585.095,"endTime":588.59,"body":"communicated that to our"},{"speaker":"Morgan Franklin","startTime":585.095,"endTime":588.59,"body":"potential advertisers. We have"},{"speaker":"Morgan Franklin","startTime":588.654,"endTime":592.403,"body":"not waited around For people to"},{"speaker":"Morgan Franklin","startTime":588.654,"endTime":592.403,"body":"come to us, we have made an"},{"speaker":"Morgan Franklin","startTime":592.467,"endTime":596.28,"body":"extensive and comprehensive"},{"speaker":"Morgan Franklin","startTime":592.467,"endTime":596.28,"body":"media packet that we send out to"},{"speaker":"Morgan Franklin","startTime":596.343,"endTime":599.839,"body":"our preferred advertisers. And"},{"speaker":"Morgan Franklin","startTime":596.343,"endTime":599.839,"body":"we say, Hey, this is our"},{"speaker":"Morgan Franklin","startTime":599.902,"endTime":603.334,"body":"podcast. This is who is"},{"speaker":"Morgan Franklin","startTime":599.902,"endTime":603.334,"body":"listening to our podcast. This"},{"speaker":"Morgan Franklin","startTime":603.398,"endTime":606.893,"body":"is how we have grown our"},{"speaker":"Morgan Franklin","startTime":603.398,"endTime":606.893,"body":"audience, this is what you can"},{"speaker":"Morgan Franklin","startTime":606.956,"endTime":611.087,"body":"expect out of our audience. This"},{"speaker":"Morgan Franklin","startTime":606.956,"endTime":611.087,"body":"is why this host is qualified to"},{"speaker":"Morgan Franklin","startTime":611.151,"endTime":615.027,"body":"speak on your product. I think"},{"speaker":"Morgan Franklin","startTime":611.151,"endTime":615.027,"body":"when you think about these ads"},{"speaker":"Morgan Franklin","startTime":615.091,"endTime":618.84,"body":"that are more generic where"},{"speaker":"Morgan Franklin","startTime":615.091,"endTime":618.84,"body":"they're only paying people $100"},{"speaker":"Morgan Franklin","startTime":618.904,"endTime":622.653,"body":"For 1000 downloads, this is"},{"speaker":"Morgan Franklin","startTime":618.904,"endTime":622.653,"body":"someone using your podcast as a"},{"speaker":"Morgan Franklin","startTime":622.717,"endTime":626.339,"body":"radio slot, which there is"},{"speaker":"Morgan Franklin","startTime":622.717,"endTime":626.339,"body":"nothing wrong with that. But I"},{"speaker":"Morgan Franklin","startTime":626.403,"endTime":630.343,"body":"just want you to hear me when I"},{"speaker":"Morgan Franklin","startTime":626.403,"endTime":630.343,"body":"say that you have options. And"},{"speaker":"Morgan Franklin","startTime":630.406,"endTime":634.092,"body":"this might be a circumstance"},{"speaker":"Morgan Franklin","startTime":630.406,"endTime":634.092,"body":"where you have to take things"},{"speaker":"Morgan Franklin","startTime":634.156,"endTime":638.286,"body":"into your own hands, if you have"},{"speaker":"Morgan Franklin","startTime":634.156,"endTime":638.286,"body":"a smaller audience, and you want"},{"speaker":"Morgan Franklin","startTime":638.35,"endTime":642.036,"body":"to make money off this podcast,"},{"speaker":"Morgan Franklin","startTime":638.35,"endTime":642.036,"body":"because to me, there is no"},{"speaker":"Morgan Franklin","startTime":642.099,"endTime":645.976,"body":"reason that you are not making"},{"speaker":"Morgan Franklin","startTime":642.099,"endTime":645.976,"body":"$2,500 In episode, even if you"},{"speaker":"Morgan Franklin","startTime":646.04,"endTime":649.789,"body":"have 1000 dedicated downloads"},{"speaker":"Morgan Franklin","startTime":646.04,"endTime":649.789,"body":"every episode, because if you"},{"speaker":"Morgan Franklin","startTime":649.853,"endTime":653.475,"body":"have put a community together,"},{"speaker":"Morgan Franklin","startTime":649.853,"endTime":653.475,"body":"that is motivated, that is"},{"speaker":"Morgan Franklin","startTime":653.538,"endTime":657.542,"body":"highly targeted, that you have"},{"speaker":"Morgan Franklin","startTime":653.538,"endTime":657.542,"body":"cultivated over a period of time"},{"speaker":"Morgan Franklin","startTime":657.606,"endTime":661.228,"body":"that knows you that likes you"},{"speaker":"Morgan Franklin","startTime":657.606,"endTime":661.228,"body":"that trusts you, that is so"},{"speaker":"Morgan Franklin","startTime":661.291,"endTime":664.914,"body":"incredibly valuable to an"},{"speaker":"Morgan Franklin","startTime":661.291,"endTime":664.914,"body":"advertiser. And all you have to"},{"speaker":"Morgan Franklin","startTime":664.977,"endTime":668.854,"body":"do from this point is find the"},{"speaker":"Morgan Franklin","startTime":664.977,"endTime":668.854,"body":"right advertiser and tell them"},{"speaker":"Morgan Franklin","startTime":668.917,"endTime":672.985,"body":"why they need to be advertising"},{"speaker":"Morgan Franklin","startTime":668.917,"endTime":672.985,"body":"with you. I know that it's scary"},{"speaker":"Morgan Franklin","startTime":673.048,"endTime":676.734,"body":"when you hear okay, well,"},{"speaker":"Morgan Franklin","startTime":673.048,"endTime":676.734,"body":"typically 1000 downloads is only"},{"speaker":"Morgan Franklin","startTime":676.798,"endTime":680.611,"body":"going to get you $100. But I"},{"speaker":"Morgan Franklin","startTime":676.798,"endTime":680.611,"body":"want you to realize how generic"},{"speaker":"Morgan Franklin","startTime":680.674,"endTime":684.424,"body":"that number is, and the power"},{"speaker":"Morgan Franklin","startTime":680.674,"endTime":684.424,"body":"that you have as a podcaster."},{"speaker":"Morgan Franklin","startTime":684.487,"endTime":687.792,"body":"Knowing your audience, and"},{"speaker":"Morgan Franklin","startTime":684.487,"endTime":687.792,"body":"knowing how your audience"},{"speaker":"Morgan Franklin","startTime":687.855,"endTime":691.224,"body":"converts. And the last"},{"speaker":"Morgan Franklin","startTime":687.855,"endTime":691.224,"body":"monetization strategy for your"},{"speaker":"Morgan Franklin","startTime":691.287,"endTime":694.909,"body":"podcast that we're going to talk"},{"speaker":"Morgan Franklin","startTime":691.287,"endTime":694.909,"body":"about in this episode is"},{"speaker":"Morgan Franklin","startTime":694.973,"endTime":698.532,"body":"affiliate marketing and"},{"speaker":"Morgan Franklin","startTime":694.973,"endTime":698.532,"body":"commission sales. I know so many"},{"speaker":"Morgan Franklin","startTime":698.595,"endTime":702.408,"body":"podcasters that make more money"},{"speaker":"Morgan Franklin","startTime":698.595,"endTime":702.408,"body":"off affiliate marketing than"},{"speaker":"Morgan Franklin","startTime":702.472,"endTime":706.412,"body":"they ever have at sponsorships."},{"speaker":"Morgan Franklin","startTime":702.472,"endTime":706.412,"body":"And I really feel like this is"},{"speaker":"Morgan Franklin","startTime":706.475,"endTime":710.288,"body":"because something that a lot of"},{"speaker":"Morgan Franklin","startTime":706.475,"endTime":710.288,"body":"sponsors don't understand on"},{"speaker":"Morgan Franklin","startTime":710.352,"endTime":713.911,"body":"podcast is the value of the"},{"speaker":"Morgan Franklin","startTime":710.352,"endTime":713.911,"body":"host. Because a lot of times"},{"speaker":"Morgan Franklin","startTime":713.974,"endTime":717.787,"body":"people are coming for the topic,"},{"speaker":"Morgan Franklin","startTime":713.974,"endTime":717.787,"body":"they're coming for a guest."},{"speaker":"Morgan Franklin","startTime":717.851,"endTime":721.473,"body":"They're coming for another"},{"speaker":"Morgan Franklin","startTime":717.851,"endTime":721.473,"body":"reason. But they subscribe and"},{"speaker":"Morgan Franklin","startTime":721.537,"endTime":725.159,"body":"they stay for the host. And if"},{"speaker":"Morgan Franklin","startTime":721.537,"endTime":725.159,"body":"you do not have a personal"},{"speaker":"Morgan Franklin","startTime":725.223,"endTime":729.163,"body":"recommendation from the host,"},{"speaker":"Morgan Franklin","startTime":725.223,"endTime":729.163,"body":"why even buy an ad from podcast."},{"speaker":"Morgan Franklin","startTime":729.226,"endTime":733.294,"body":"And I know that might make some"},{"speaker":"Morgan Franklin","startTime":729.226,"endTime":733.294,"body":"people really annoyed with me to"},{"speaker":"Morgan Franklin","startTime":733.357,"endTime":737.297,"body":"say, but think about it, think"},{"speaker":"Morgan Franklin","startTime":733.357,"endTime":737.297,"body":"about it. And just as myself as"},{"speaker":"Morgan Franklin","startTime":737.361,"endTime":740.983,"body":"a podcast listener, I skip"},{"speaker":"Morgan Franklin","startTime":737.361,"endTime":740.983,"body":"through those ads that are pre"},{"speaker":"Morgan Franklin","startTime":741.047,"endTime":744.987,"body":"recorded from the big box name"},{"speaker":"Morgan Franklin","startTime":741.047,"endTime":744.987,"body":"stores, because I don't care. I"},{"speaker":"Morgan Franklin","startTime":745.05,"endTime":749.117,"body":"hardly care when I'm hearing an"},{"speaker":"Morgan Franklin","startTime":745.05,"endTime":749.117,"body":"ad from somebody that I actually"},{"speaker":"Morgan Franklin","startTime":749.181,"endTime":752.74,"body":"like. So why would I be"},{"speaker":"Morgan Franklin","startTime":749.181,"endTime":752.74,"body":"listening to a radio style ad on"},{"speaker":"Morgan Franklin","startTime":752.803,"endTime":756.807,"body":"a podcast and not skip through"},{"speaker":"Morgan Franklin","startTime":752.803,"endTime":756.807,"body":"it? Do you know what I'm saying?"},{"speaker":"Morgan Franklin","startTime":756.871,"endTime":759.857,"body":"All in all, I feel like"},{"speaker":"Morgan Franklin","startTime":756.871,"endTime":759.857,"body":"affiliate marketing and"},{"speaker":"Morgan Franklin","startTime":759.921,"endTime":763.353,"body":"commission sales is some of the"},{"speaker":"Morgan Franklin","startTime":759.921,"endTime":763.353,"body":"most effective podcast"},{"speaker":"Morgan Franklin","startTime":763.416,"endTime":767.42,"body":"advertising and can lead to some"},{"speaker":"Morgan Franklin","startTime":763.416,"endTime":767.42,"body":"of the most lucrative results,"},{"speaker":"Morgan Franklin","startTime":767.483,"endTime":771.233,"body":"especially for new podcasters."},{"speaker":"Morgan Franklin","startTime":767.483,"endTime":771.233,"body":"Because a lot of times these"},{"speaker":"Morgan Franklin","startTime":771.296,"endTime":775.237,"body":"larger advertisers, they want to"},{"speaker":"Morgan Franklin","startTime":771.296,"endTime":775.237,"body":"see your numbers. And if your"},{"speaker":"Morgan Franklin","startTime":775.3,"endTime":778.922,"body":"numbers aren't at a certain"},{"speaker":"Morgan Franklin","startTime":775.3,"endTime":778.922,"body":"point, of course, they do not"},{"speaker":"Morgan Franklin","startTime":778.986,"endTime":782.481,"body":"want to advertise with you."},{"speaker":"Morgan Franklin","startTime":778.986,"endTime":782.481,"body":"Whereas I know a lot of the"},{"speaker":"Morgan Franklin","startTime":782.545,"endTime":786.231,"body":"smaller affiliate marketers will"},{"speaker":"Morgan Franklin","startTime":782.545,"endTime":786.231,"body":"come on with any podcast,"},{"speaker":"Morgan Franklin","startTime":786.294,"endTime":790.234,"body":"because it's no sweat for them,"},{"speaker":"Morgan Franklin","startTime":786.294,"endTime":790.234,"body":"it's no overhead for them, you"},{"speaker":"Morgan Franklin","startTime":790.298,"endTime":794.301,"body":"are giving them free marketing."},{"speaker":"Morgan Franklin","startTime":790.298,"endTime":794.301,"body":"And in turn, they will give you"},{"speaker":"Morgan Franklin","startTime":794.365,"endTime":798.305,"body":"a cut if you sell anything. So"},{"speaker":"Morgan Franklin","startTime":794.365,"endTime":798.305,"body":"it really lowers the barrier of"},{"speaker":"Morgan Franklin","startTime":798.369,"endTime":802.245,"body":"entry for newer podcasters. And"},{"speaker":"Morgan Franklin","startTime":798.369,"endTime":802.245,"body":"so I really want to encourage"},{"speaker":"Morgan Franklin","startTime":802.309,"endTime":806.249,"body":"you if you're hearing this and"},{"speaker":"Morgan Franklin","startTime":802.309,"endTime":806.249,"body":"you have a smaller audience, or"},{"speaker":"Morgan Franklin","startTime":806.312,"endTime":810.125,"body":"if you're newer podcast, or if"},{"speaker":"Morgan Franklin","startTime":806.312,"endTime":810.125,"body":"you haven't even started your"},{"speaker":"Morgan Franklin","startTime":810.189,"endTime":814.002,"body":"podcast yet, but you want to"},{"speaker":"Morgan Franklin","startTime":810.189,"endTime":814.002,"body":"have an advertising opportunity"},{"speaker":"Morgan Franklin","startTime":814.066,"endTime":818.069,"body":"from day one, start reaching out"},{"speaker":"Morgan Franklin","startTime":814.066,"endTime":818.069,"body":"to those brands that are doing"},{"speaker":"Morgan Franklin","startTime":818.133,"endTime":822.009,"body":"affiliate marketing that are"},{"speaker":"Morgan Franklin","startTime":818.133,"endTime":822.009,"body":"brands that you already use that"},{"speaker":"Morgan Franklin","startTime":822.073,"endTime":825.949,"body":"you know that you can speak on"},{"speaker":"Morgan Franklin","startTime":822.073,"endTime":825.949,"body":"that you are competent to sell"},{"speaker":"Morgan Franklin","startTime":826.013,"endTime":829.127,"body":"because it empowers your"},{"speaker":"Morgan Franklin","startTime":826.013,"endTime":829.127,"body":"audience because it will"},{"speaker":"Morgan Franklin","startTime":829.19,"endTime":833.003,"body":"actually bring value to your"},{"speaker":"Morgan Franklin","startTime":829.19,"endTime":833.003,"body":"audience's life. Because at the"},{"speaker":"Morgan Franklin","startTime":833.067,"endTime":837.071,"body":"end of the day, I think that is"},{"speaker":"Morgan Franklin","startTime":833.067,"endTime":837.071,"body":"the most impactful and the most"},{"speaker":"Morgan Franklin","startTime":837.134,"endTime":840.884,"body":"effective marketing. And it can"},{"speaker":"Morgan Franklin","startTime":837.134,"endTime":840.884,"body":"help you make money on your"},{"speaker":"Morgan Franklin","startTime":840.947,"endTime":845.078,"body":"podcast from day one. And before"},{"speaker":"Morgan Franklin","startTime":840.947,"endTime":845.078,"body":"we go, I just want to talk about"},{"speaker":"Morgan Franklin","startTime":845.141,"endTime":849.209,"body":"a few of the other benefits that"},{"speaker":"Morgan Franklin","startTime":845.141,"endTime":849.209,"body":"aren't necessarily monetary but"},{"speaker":"Morgan Franklin","startTime":849.272,"endTime":853.339,"body":"will help to improve your bottom"},{"speaker":"Morgan Franklin","startTime":849.272,"endTime":853.339,"body":"line if you're paying attention"},{"speaker":"Morgan Franklin","startTime":853.403,"endTime":857.343,"body":"to your numbers. And if you're"},{"speaker":"Morgan Franklin","startTime":853.403,"endTime":857.343,"body":"using your podcasts in a way to"},{"speaker":"Morgan Franklin","startTime":857.407,"endTime":860.711,"body":"grow your business. Pay"},{"speaker":"Morgan Franklin","startTime":857.407,"endTime":860.711,"body":"attention to your analytics."},{"speaker":"Morgan Franklin","startTime":860.775,"endTime":864.778,"body":"Look at your podcasts that are"},{"speaker":"Morgan Franklin","startTime":860.775,"endTime":864.778,"body":"downloading more than others and"},{"speaker":"Morgan Franklin","startTime":864.842,"endTime":868.782,"body":"the ones that just absolutely"},{"speaker":"Morgan Franklin","startTime":864.842,"endTime":868.782,"body":"flop because if you're doing any"},{"speaker":"Morgan Franklin","startTime":868.846,"endTime":872.786,"body":"kind of content creation, which"},{"speaker":"Morgan Franklin","startTime":868.846,"endTime":872.786,"body":"I know you are, you need to be"},{"speaker":"Morgan Franklin","startTime":872.849,"endTime":876.535,"body":"using these numbers as a gauge"},{"speaker":"Morgan Franklin","startTime":872.849,"endTime":876.535,"body":"to what people are actually"},{"speaker":"Morgan Franklin","startTime":876.599,"endTime":880.602,"body":"interested in for your business."},{"speaker":"Morgan Franklin","startTime":876.599,"endTime":880.602,"body":"So let's say that you have two"},{"speaker":"Morgan Franklin","startTime":880.666,"endTime":884.669,"body":"different podcasts two different"},{"speaker":"Morgan Franklin","startTime":880.666,"endTime":884.669,"body":"weeks one is just popping off."},{"speaker":"Morgan Franklin","startTime":884.733,"endTime":888.228,"body":"Every one is listening to it,"},{"speaker":"Morgan Franklin","startTime":884.733,"endTime":888.228,"body":"and the other one has 100"},{"speaker":"Morgan Franklin","startTime":888.292,"endTime":891.914,"body":"downloads and you just cannot"},{"speaker":"Morgan Franklin","startTime":888.292,"endTime":891.914,"body":"get anyone to care. How did"},{"speaker":"Morgan Franklin","startTime":891.978,"endTime":896.045,"body":"those two episodes? Which do you"},{"speaker":"Morgan Franklin","startTime":891.978,"endTime":896.045,"body":"think you should be making more"},{"speaker":"Morgan Franklin","startTime":896.108,"endTime":899.858,"body":"content about repurposing,"},{"speaker":"Morgan Franklin","startTime":896.108,"endTime":899.858,"body":"making a blog post about sending"},{"speaker":"Morgan Franklin","startTime":899.921,"endTime":903.607,"body":"out an email about, you know"},{"speaker":"Morgan Franklin","startTime":899.921,"endTime":903.607,"body":"what I'm saying like, this is"},{"speaker":"Morgan Franklin","startTime":903.671,"endTime":907.42,"body":"the podcast you need to be"},{"speaker":"Morgan Franklin","startTime":903.671,"endTime":907.42,"body":"pushing. This is the information"},{"speaker":"Morgan Franklin","startTime":907.484,"endTime":910.979,"body":"that you need to be making more"},{"speaker":"Morgan Franklin","startTime":907.484,"endTime":910.979,"body":"of. So do not let these"},{"speaker":"Morgan Franklin","startTime":911.043,"endTime":914.856,"body":"analytics pass you by and don't"},{"speaker":"Morgan Franklin","startTime":911.043,"endTime":914.856,"body":"think just because something"},{"speaker":"Morgan Franklin","startTime":914.919,"endTime":918.986,"body":"isn't performing very well, but"},{"speaker":"Morgan Franklin","startTime":914.919,"endTime":918.986,"body":"you just need to keep pushing it"},{"speaker":"Morgan Franklin","startTime":919.05,"endTime":922.799,"body":"so that people will care. I"},{"speaker":"Morgan Franklin","startTime":919.05,"endTime":922.799,"body":"think that there's a really big"},{"speaker":"Morgan Franklin","startTime":922.863,"endTime":926.74,"body":"misconception sometimes around"},{"speaker":"Morgan Franklin","startTime":922.863,"endTime":926.74,"body":"things that don't perform very"},{"speaker":"Morgan Franklin","startTime":926.803,"endTime":930.553,"body":"well. And people think, Well, I"},{"speaker":"Morgan Franklin","startTime":926.803,"endTime":930.553,"body":"just it wasn't at the right"},{"speaker":"Morgan Franklin","startTime":930.616,"endTime":934.747,"body":"time, or I need to just do more,"},{"speaker":"Morgan Franklin","startTime":930.616,"endTime":934.747,"body":"there's some way that I can make"},{"speaker":"Morgan Franklin","startTime":934.81,"endTime":938.941,"body":"people care. No, no, no, that is"},{"speaker":"Morgan Franklin","startTime":934.81,"endTime":938.941,"body":"not your job. So I just want you"},{"speaker":"Morgan Franklin","startTime":939.005,"endTime":942.436,"body":"to know that the analytics do"},{"speaker":"Morgan Franklin","startTime":939.005,"endTime":942.436,"body":"matter. Like Jay Z said,"},{"speaker":"Morgan Franklin","startTime":942.5,"endTime":946.313,"body":"numbers, don't lie, check the"},{"speaker":"Morgan Franklin","startTime":942.5,"endTime":946.313,"body":"scoreboard because you need to"},{"speaker":"Morgan Franklin","startTime":946.376,"endTime":949.999,"body":"know what your audience is"},{"speaker":"Morgan Franklin","startTime":946.376,"endTime":949.999,"body":"actually listening to and what"},{"speaker":"Morgan Franklin","startTime":950.062,"endTime":954.13,"body":"they care about. The next one is"},{"speaker":"Morgan Franklin","startTime":950.062,"endTime":954.13,"body":"guests. Oh, my gosh, if you are"},{"speaker":"Morgan Franklin","startTime":954.193,"endTime":958.006,"body":"not utilizing your guests, if"},{"speaker":"Morgan Franklin","startTime":954.193,"endTime":958.006,"body":"you are not bringing on people"},{"speaker":"Morgan Franklin","startTime":958.07,"endTime":961.692,"body":"in your industry or industry"},{"speaker":"Morgan Franklin","startTime":958.07,"endTime":961.692,"body":"adjacent or anyone that your"},{"speaker":"Morgan Franklin","startTime":961.756,"endTime":965.441,"body":"audience wants to hear, you are"},{"speaker":"Morgan Franklin","startTime":961.756,"endTime":965.441,"body":"doing yourself such a huge"},{"speaker":"Morgan Franklin","startTime":965.505,"endTime":969.127,"body":"disservice. Because guess, and"},{"speaker":"Morgan Franklin","startTime":965.505,"endTime":969.127,"body":"getting to know guests and"},{"speaker":"Morgan Franklin","startTime":969.191,"endTime":973.004,"body":"making connections through your"},{"speaker":"Morgan Franklin","startTime":969.191,"endTime":973.004,"body":"guests is one of the easiest"},{"speaker":"Morgan Franklin","startTime":973.067,"endTime":976.563,"body":"ways that you can grow your"},{"speaker":"Morgan Franklin","startTime":973.067,"endTime":976.563,"body":"business. And I usually say"},{"speaker":"Morgan Franklin","startTime":976.626,"endTime":980.566,"body":"something like this, imagine you"},{"speaker":"Morgan Franklin","startTime":976.626,"endTime":980.566,"body":"ask someone out to dinner and"},{"speaker":"Morgan Franklin","startTime":980.63,"endTime":984.316,"body":"you say, or coffee or whatever"},{"speaker":"Morgan Franklin","startTime":980.63,"endTime":984.316,"body":"it may be in a professional"},{"speaker":"Morgan Franklin","startTime":984.379,"endTime":988.065,"body":"sense. And you say, hey, you"},{"speaker":"Morgan Franklin","startTime":984.379,"endTime":988.065,"body":"know, I'd love to talk to you"},{"speaker":"Morgan Franklin","startTime":988.129,"endTime":992.069,"body":"about this over coffee. That's"},{"speaker":"Morgan Franklin","startTime":988.129,"endTime":992.069,"body":"never gonna happen. Unless they"},{"speaker":"Morgan Franklin","startTime":992.132,"endTime":996.009,"body":"see some value in you, that is"},{"speaker":"Morgan Franklin","startTime":992.132,"endTime":996.009,"body":"never going to happen. But you"},{"speaker":"Morgan Franklin","startTime":996.073,"endTime":999.758,"body":"know what is going to happen?"},{"speaker":"Morgan Franklin","startTime":996.073,"endTime":999.758,"body":"You're going to send them an"},{"speaker":"Morgan Franklin","startTime":999.822,"endTime":1003.508,"body":"email that says, hey, I would"},{"speaker":"Morgan Franklin","startTime":999.822,"endTime":1003.508,"body":"love you to be a guest on my"},{"speaker":"Morgan Franklin","startTime":1003.571,"endTime":1007.194,"body":"podcast. And does that not"},{"speaker":"Morgan Franklin","startTime":1003.571,"endTime":1007.194,"body":"change everything that changes"},{"speaker":"Morgan Franklin","startTime":1007.257,"endTime":1011.007,"body":"everything. So I want you to"},{"speaker":"Morgan Franklin","startTime":1007.257,"endTime":1011.007,"body":"start seeing your podcast as a"},{"speaker":"Morgan Franklin","startTime":1011.07,"endTime":1015.137,"body":"resource, and start seeing what"},{"speaker":"Morgan Franklin","startTime":1011.07,"endTime":1015.137,"body":"you can also do for other people"},{"speaker":"Morgan Franklin","startTime":1015.201,"endTime":1019.205,"body":"in your industry? Versus how am"},{"speaker":"Morgan Franklin","startTime":1015.201,"endTime":1019.205,"body":"I going to make money off this?"},{"speaker":"Morgan Franklin","startTime":1019.268,"endTime":1022.891,"body":"How am I going to book another"},{"speaker":"Morgan Franklin","startTime":1019.268,"endTime":1022.891,"body":"client off this? There are"},{"speaker":"Morgan Franklin","startTime":1022.954,"endTime":1026.513,"body":"different ways to make money"},{"speaker":"Morgan Franklin","startTime":1022.954,"endTime":1026.513,"body":"through your podcast. And I"},{"speaker":"Morgan Franklin","startTime":1026.576,"endTime":1030.453,"body":"promise you getting the right"},{"speaker":"Morgan Franklin","startTime":1026.576,"endTime":1030.453,"body":"guests and finding high quality"},{"speaker":"Morgan Franklin","startTime":1030.517,"endTime":1033.821,"body":"guests are going to grow your"},{"speaker":"Morgan Franklin","startTime":1030.517,"endTime":1033.821,"body":"business more than any"},{"speaker":"Morgan Franklin","startTime":1033.885,"endTime":1037.761,"body":"sponsorship ever could. The next"},{"speaker":"Morgan Franklin","startTime":1033.885,"endTime":1037.761,"body":"one is using your content to"},{"speaker":"Morgan Franklin","startTime":1037.825,"endTime":1041.638,"body":"create more content, getting"},{"speaker":"Morgan Franklin","startTime":1037.825,"endTime":1041.638,"body":"your content out there in every"},{"speaker":"Morgan Franklin","startTime":1041.701,"endTime":1045.197,"body":"single channel. I went to a"},{"speaker":"Morgan Franklin","startTime":1041.701,"endTime":1045.197,"body":"podcast conference a couple"},{"speaker":"Morgan Franklin","startTime":1045.26,"endTime":1049.073,"body":"years ago, and the girl said,"},{"speaker":"Morgan Franklin","startTime":1045.26,"endTime":1049.073,"body":"Are you guys only posting your"},{"speaker":"Morgan Franklin","startTime":1049.137,"endTime":1052.886,"body":"podcast once a week? And I"},{"speaker":"Morgan Franklin","startTime":1049.137,"endTime":1052.886,"body":"thought in my head yeah. And she"},{"speaker":"Morgan Franklin","startTime":1052.95,"endTime":1056.953,"body":"said, you know, only 10% of the"},{"speaker":"Morgan Franklin","startTime":1052.95,"endTime":1056.953,"body":"people that follow you see what"},{"speaker":"Morgan Franklin","startTime":1057.017,"endTime":1061.021,"body":"you post. So if you post it once"},{"speaker":"Morgan Franklin","startTime":1057.017,"endTime":1061.021,"body":"a week, only 10% of the people"},{"speaker":"Morgan Franklin","startTime":1061.084,"endTime":1064.706,"body":"who follow you saw it. And"},{"speaker":"Morgan Franklin","startTime":1061.084,"endTime":1064.706,"body":"honestly most of them probably"},{"speaker":"Morgan Franklin","startTime":1064.77,"endTime":1068.456,"body":"didn't even care, you know, and"},{"speaker":"Morgan Franklin","startTime":1064.77,"endTime":1068.456,"body":"that completely changed my"},{"speaker":"Morgan Franklin","startTime":1068.519,"endTime":1072.078,"body":"perspective on how I was"},{"speaker":"Morgan Franklin","startTime":1068.519,"endTime":1072.078,"body":"marketing my podcasts how I was"},{"speaker":"Morgan Franklin","startTime":1072.142,"endTime":1075.955,"body":"sending it out into the world"},{"speaker":"Morgan Franklin","startTime":1072.142,"endTime":1075.955,"body":"how often because honestly, if"},{"speaker":"Morgan Franklin","startTime":1076.018,"endTime":1079.831,"body":"I'm being honest, I was only"},{"speaker":"Morgan Franklin","startTime":1076.018,"endTime":1079.831,"body":"posting it once a week. So even"},{"speaker":"Morgan Franklin","startTime":1079.895,"endTime":1083.454,"body":"if you were only making one"},{"speaker":"Morgan Franklin","startTime":1079.895,"endTime":1083.454,"body":"Instagram post, but you were"},{"speaker":"Morgan Franklin","startTime":1083.517,"endTime":1087.012,"body":"sharing that to your stories"},{"speaker":"Morgan Franklin","startTime":1083.517,"endTime":1087.012,"body":"multiple times, then maybe"},{"speaker":"Morgan Franklin","startTime":1087.076,"endTime":1091.016,"body":"you're making a Facebook post"},{"speaker":"Morgan Franklin","startTime":1087.076,"endTime":1091.016,"body":"out of that same Instagram post."},{"speaker":"Morgan Franklin","startTime":1091.08,"endTime":1094.638,"body":"And then from there, you're"},{"speaker":"Morgan Franklin","startTime":1091.08,"endTime":1094.638,"body":"sending it out to your email"},{"speaker":"Morgan Franklin","startTime":1094.702,"endTime":1098.197,"body":"list. And then from there,"},{"speaker":"Morgan Franklin","startTime":1094.702,"endTime":1098.197,"body":"you're reaching out to a few"},{"speaker":"Morgan Franklin","startTime":1098.261,"endTime":1101.947,"body":"contacts and saying, Hey, I"},{"speaker":"Morgan Franklin","startTime":1098.261,"endTime":1101.947,"body":"thought of you when I recorded"},{"speaker":"Morgan Franklin","startTime":1102.01,"endTime":1105.823,"body":"this podcast, I think this might"},{"speaker":"Morgan Franklin","startTime":1102.01,"endTime":1105.823,"body":"help you. There you go. And"},{"speaker":"Morgan Franklin","startTime":1105.887,"endTime":1109.636,"body":"there's 10 More opportunities"},{"speaker":"Morgan Franklin","startTime":1105.887,"endTime":1109.636,"body":"you've used to repurpose your"},{"speaker":"Morgan Franklin","startTime":1109.7,"endTime":1113.513,"body":"content. Do not let your podcast"},{"speaker":"Morgan Franklin","startTime":1109.7,"endTime":1113.513,"body":"just sit there. That is the"},{"speaker":"Morgan Franklin","startTime":1113.576,"endTime":1117.389,"body":"worst possible thing that you"},{"speaker":"Morgan Franklin","startTime":1113.576,"endTime":1117.389,"body":"could do. And as far as making"},{"speaker":"Morgan Franklin","startTime":1117.453,"endTime":1120.885,"body":"money on your podcast, and"},{"speaker":"Morgan Franklin","startTime":1117.453,"endTime":1120.885,"body":"getting more downloads, and"},{"speaker":"Morgan Franklin","startTime":1120.948,"endTime":1125.27,"body":"getting more eyes on it, that is"},{"speaker":"Morgan Franklin","startTime":1120.948,"endTime":1125.27,"body":"how you're going to make it happen."},{"speaker":"Morgan Franklin","startTime":1125.27,"endTime":1127.97,"body":"Hey, thank you so much for"},{"speaker":"Morgan Franklin","startTime":1125.27,"endTime":1127.97,"body":"joining me on this episode. If"},{"speaker":"Morgan Franklin","startTime":1127.97,"endTime":1130.7,"body":"you enjoyed the podcast and"},{"speaker":"Morgan Franklin","startTime":1127.97,"endTime":1130.7,"body":"you'd like to hear more episodes"},{"speaker":"Morgan Franklin","startTime":1130.7,"endTime":1133.58,"body":"like this one, go ahead and"},{"speaker":"Morgan Franklin","startTime":1130.7,"endTime":1133.58,"body":"subscribe to the show new"},{"speaker":"Morgan Franklin","startTime":1133.58,"endTime":1136.88,"body":"episodes every Monday morning"},{"speaker":"Morgan Franklin","startTime":1133.58,"endTime":1136.88,"body":"and if you found this episode"},{"speaker":"Morgan Franklin","startTime":1136.88,"endTime":1139.28,"body":"valuable and you want to help"},{"speaker":"Morgan Franklin","startTime":1136.88,"endTime":1139.28,"body":"other business owners and"},{"speaker":"Morgan Franklin","startTime":1139.28,"endTime":1142.55,"body":"podcasters we leave me a five"},{"speaker":"Morgan Franklin","startTime":1139.28,"endTime":1142.55,"body":"star review. It helps the show"},{"speaker":"Morgan Franklin","startTime":1142.55,"endTime":1145.79,"body":"rank higher in the charts and"},{"speaker":"Morgan Franklin","startTime":1142.55,"endTime":1145.79,"body":"brings more entrepreneurs the"},{"speaker":"Morgan Franklin","startTime":1145.79,"endTime":1149.9,"body":"information they need to start"},{"speaker":"Morgan Franklin","startTime":1145.79,"endTime":1149.9,"body":"making money on their podcast."}]}