Through the Dip

Doug Booth’s company started in a storage unit that was robbed before day one. There was no insurance, no justice, but a new mindset he calls cheerful expectancy, the belief that you show up, even when you don’t know how it’ll end.
A decade later, his company was thriving. Then a major client cut a key contract. Layoffs followed. Fear set in. Doug could’ve let the whole thing crash,but he didn’t.
He stayed in the pilot seat.
He told the truth. Led with compassion. Made hard decisions. And kept flying.
This episode reminded me: Leadership isn’t about avoiding the crash. It’s about not disappearing when it hits.

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What is Through the Dip?

Every business owner faces those pivotal moments where progress stalls, doubt creeps in, and the road ahead seems uncertain. Yet, it's within the dip that the most profound growth occurs—lessons that shape not just businesses but lives. Join us as we uncover real stories of resilience, where facing the toughest times leads to newfound strength, wisdom, and an unshakable optimism.