Subscribe
Share
Share
Embed
In this episode of Food Chained, Hector Saldívar (Founder of Tia Lupita) shares his journey from Mexico to Norcal. Hector is a founder that has done it all. He's worked all of the jobs in a CPG business that you can imagine. But that's not the only similarity that Hector and I have...we both honor our moms with our brands.
Things we discuss:
• Hector's history
• The story of Tia Lupita (his mom)
• Stereotypes in the "ethnic" aisles
• Recipes as family heirlooms
• and much more!
Show Notes
In this episode of Food Chained, Hector Saldívar (Founder of Tia Lupita) shares his journey from Mexico to Norcal. Hector is a founder that has done it all. He's worked all of the jobs in a CPG business that you can imagine. But that's not the only similarity that Hector and I have...we both honor our moms with our brands.
Things we discuss:
• Hector's history
• The story of Tia Lupita (his mom)
• Stereotypes in the "ethnic" aisles
• Recipes as family heirlooms
• and much more!
Show Notes:
Things we discuss:
• Hector's history
• The story of Tia Lupita (his mom)
• Stereotypes in the "ethnic" aisles
• Recipes as family heirlooms
• and much more!
Show Notes:
- Connect with Hector Saldívar on LinkedIn
- Check out Tia Lupita
- Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok
- Connect with Vasa Martinez on LinkedIn and Twitter
- Check out Triple Whale
Sponsor:
• Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know
• Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know
Creators and Guests
What is Food Chained?
Food Chained is a short-form podcast exploring the problems in our food system and the brands that are solving them. Every week, we share conversations with startup food & beverage founders and operators on a mission to make a positive, healthy, and ethical impact on our world.