Conversion Tracking Playbook

Brad Redding shares recommendations on how to configure tracking for Google Analytics, GA4, Facebook, Google Ads, and other channels for brands that have multiple Shopify sites unique to geographic regions.

Show Notes

Brad Redding (Connect on LinkedIn and Twitter) shares recommendations on how to configure tracking for Google Analytics, GA4, Facebook, Google Ads, and other channels for brands that have multiple Shopify sites unique to geographic regions. 

You'll learn:

- How to think about single vs multi-properties in GA
- How to build rollup vs unique geo-location reports
- Setup for Universal Analytics vs GA4
- Segments vs Comparisons feature in GA4
- Facebook pixel considerations
- Google Ads merchant center and product tag considerations
- Currency conversion

Enjoy!

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Links Referenced:

https://www.getelevar.com/

10 Things I Think About GA4 Transition


What is Conversion Tracking Playbook?

Accelerate your eCommerce growth and become an analytics and tracking expert. Join Elevar's Founder & CEO, Brad Redding, as he discusses how to address data collection issues that D2C brands face today. Plus you'll learn real world examples of transforming data into insights to help your business grow faster.