B2B Marketing Exchange

Roll out the red carpet because Tamsen Webster is back on the B2BMX Podcast!

In this episode, we talk to Tamsen about her upcoming book “Find Your Red Thread: Make Your Ideas Irresistible” and get all the tools and tips you need to succeed in bringing your great ideas to life in the B2B world

Show Notes

Roll out the red carpet because Tamsen Webster is back on the B2BMX Podcast!  

In this episode, we talk to Tamsen about her upcoming book “Find Your Red Thread: Make Your Ideas Irresistible” and get all the tools and tips you need to succeed in bringing your great ideas to life in the B2B world. Specifically, Host Klaudia Tirico gets the scoop on:  
  • The top strategies for B2B teams to find their Red Thread and build upon it;  
  • The questions companies or individuals should ask themselves before presenting a big idea; 
  • How to set yourself up for success;  
  • Modern ways for presenters to get out of their heads and deliver a compelling presentation;  
  • How can finding the Red Thread helps teams strengthen their strategies and improve internal collaboration and consistency; and 
  • All the scoop about Tamsen's new book! 
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What is B2B Marketing Exchange?

The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.