1 00:00:00,040 --> 00:00:02,600 Carol Cox: Podcast guesting is an excellent way to get 2 00:00:02,600 --> 00:00:05,200 visibility and speaking opportunities. 3 00:00:05,360 --> 00:00:07,160 Here how to do it the smart way, 4 00:00:07,160 --> 00:00:09,840 including how to use AI and when not to. 5 00:00:09,880 --> 00:00:12,680 With my guest Julie Fry on this episode of 6 00:00:12,680 --> 00:00:14,320 the Speaking Your Brand podcast. 7 00:00:18,320 --> 00:00:20,840 More and more women are making an impact by 8 00:00:20,840 --> 00:00:23,520 starting businesses, running for office and 9 00:00:23,520 --> 00:00:25,520 speaking up for what matters. 10 00:00:25,840 --> 00:00:28,600 With my background as a TV political analyst, 11 00:00:28,640 --> 00:00:30,240 entrepreneur, and speaker, 12 00:00:30,440 --> 00:00:33,200 I interview and coach purpose driven women to 13 00:00:33,240 --> 00:00:35,720 shape their brands, grow their companies, 14 00:00:35,720 --> 00:00:38,560 and become recognized as influencers in their 15 00:00:38,560 --> 00:00:41,760 field. This is speaking your brand, 16 00:00:41,760 --> 00:00:44,160 your place to learn how to persuasively 17 00:00:44,160 --> 00:00:47,360 communicate your message to your audience. 18 00:00:48,320 --> 00:00:49,800 Hi there and welcome to the Speaking Your 19 00:00:49,800 --> 00:00:51,280 Brand podcast. I'm your host, 20 00:00:51,280 --> 00:00:54,640 Carol Cox. Today we're talking about AI once 21 00:00:54,640 --> 00:00:55,680 again, which you know, 22 00:00:55,680 --> 00:00:58,320 is one of my favorite topics because I feel 23 00:00:58,320 --> 00:01:00,690 like there are so much potential and how we 24 00:01:00,690 --> 00:01:03,490 can use AI to improve a lot of the things 25 00:01:03,490 --> 00:01:05,090 that we're doing. Yet, 26 00:01:05,090 --> 00:01:06,650 as you all have probably seen, 27 00:01:06,650 --> 00:01:09,210 I feel like there are places where people are 28 00:01:09,210 --> 00:01:11,650 using it that is not necessarily to their 29 00:01:11,650 --> 00:01:14,210 advantage. So I have as my guest today, 30 00:01:14,250 --> 00:01:17,090 Julie Fry, who has a company called Your 31 00:01:17,090 --> 00:01:21,170 Expert Guest, and she helps her clients get 32 00:01:21,170 --> 00:01:22,970 booked on podcasts. 33 00:01:23,090 --> 00:01:25,930 So we're going to dive into how to increase 34 00:01:25,930 --> 00:01:27,930 your visibility online, 35 00:01:27,930 --> 00:01:29,410 especially when there's more and more 36 00:01:29,410 --> 00:01:30,970 content, whether there's podcasts, 37 00:01:31,010 --> 00:01:32,970 social media content, YouTube videos, 38 00:01:32,970 --> 00:01:35,610 and so on. How to increase your visibility so 39 00:01:35,610 --> 00:01:38,330 the right people, the right audience can find 40 00:01:38,330 --> 00:01:40,570 you. But really, how to take that visibility 41 00:01:40,810 --> 00:01:43,890 and turn it into a longer term relationships? 42 00:01:43,890 --> 00:01:45,450 Because I believe that's where you're going 43 00:01:45,490 --> 00:01:47,930 to find success. And so does my guest, 44 00:01:47,930 --> 00:01:49,690 Julie. Of course, we're going to talk about 45 00:01:49,690 --> 00:01:50,930 how to use AI. 46 00:01:50,970 --> 00:01:54,730 Well, whether you are researching potential 47 00:01:54,730 --> 00:01:57,770 places that you could podcast or have your 48 00:01:57,770 --> 00:02:01,050 visibility or even using AI to come up with 49 00:02:01,050 --> 00:02:02,650 topics that you could talk about. 50 00:02:02,650 --> 00:02:05,050 We're also going to talk about how not to use 51 00:02:05,050 --> 00:02:07,210 AI, because we both see it quite a bit, 52 00:02:07,210 --> 00:02:08,690 and that generally means like, 53 00:02:08,850 --> 00:02:11,010 we're not so sure that this is the right 54 00:02:11,010 --> 00:02:13,010 person either as a podcast guest or whatever 55 00:02:13,010 --> 00:02:14,810 the opportunity may be. 56 00:02:15,010 --> 00:02:16,970 So Julie, welcome to the Speaking Your Brand 57 00:02:16,970 --> 00:02:17,650 podcast. 58 00:02:17,650 --> 00:02:18,890 Julie Fry: Thank you so much, Carol. 59 00:02:18,930 --> 00:02:20,610 I'm delighted to be here. 60 00:02:20,970 --> 00:02:22,770 Carol Cox: Well, we have known each other for a long 61 00:02:22,770 --> 00:02:24,490 time, and this is the first time that you've 62 00:02:24,490 --> 00:02:25,890 been a guest on the podcast. 63 00:02:25,890 --> 00:02:30,370 I feel like we probably met in 2017 or 2018. 64 00:02:30,450 --> 00:02:31,730 Yeah, maybe even 2017. 65 00:02:31,730 --> 00:02:33,690 So quite a long time ago. 66 00:02:33,690 --> 00:02:37,210 And so you used to run a women's business 67 00:02:37,210 --> 00:02:38,890 group in the Seattle area. 68 00:02:38,890 --> 00:02:40,210 So in person, you know, 69 00:02:40,250 --> 00:02:43,770 very face to face, human to human. 70 00:02:43,770 --> 00:02:46,170 And then you started your expert guest in 71 00:02:46,170 --> 00:02:48,610 2020. So can you tell us a little bit about 72 00:02:48,730 --> 00:02:51,170 what that the first business was like and 73 00:02:51,170 --> 00:02:53,210 then how you transitioned to what you're 74 00:02:53,210 --> 00:02:53,930 doing now? 75 00:02:54,090 --> 00:02:56,650 Julie Fry: Yes. So as you mentioned, 76 00:02:56,690 --> 00:03:00,220 I had a business, networking community for 77 00:03:00,220 --> 00:03:02,020 women, balancing motherhood and 78 00:03:02,100 --> 00:03:05,500 entrepreneurship. And it started with meetups 79 00:03:05,500 --> 00:03:08,740 in the Seattle area and then grew. 80 00:03:08,780 --> 00:03:12,100 We actually had at 1.25 chapters across the 81 00:03:12,100 --> 00:03:15,060 country. And we also had an annual conference 82 00:03:15,060 --> 00:03:16,900 where people would come together. 83 00:03:17,060 --> 00:03:20,940 It was very I was very much in my sweet spot 84 00:03:20,980 --> 00:03:23,220 of connecting people, bringing people 85 00:03:23,220 --> 00:03:26,100 together. I have a bit of an event planning 86 00:03:26,100 --> 00:03:30,300 background, so it kind of fueled everything 87 00:03:30,300 --> 00:03:32,860 that I need to be happy professionally. 88 00:03:33,140 --> 00:03:36,660 Um, and I did that for seven years. 89 00:03:36,660 --> 00:03:39,020 So towards the end of 2019, 90 00:03:39,020 --> 00:03:42,820 I started to get those murmurs of wanting to 91 00:03:42,860 --> 00:03:45,100 perhaps explore something different. 92 00:03:45,100 --> 00:03:47,180 And so I started the process of selling the 93 00:03:47,180 --> 00:03:50,180 business to one of my chapter leaders that 94 00:03:50,180 --> 00:03:53,380 finalized in January of 2020. 95 00:03:53,620 --> 00:03:56,500 And we all remember what that time was like. 96 00:03:56,780 --> 00:04:00,590 So I took some time to think about what I 97 00:04:00,750 --> 00:04:01,910 wanted to do next. 98 00:04:01,910 --> 00:04:04,030 Was it go get a corporate job? 99 00:04:04,150 --> 00:04:05,990 Was it start another business? 100 00:04:06,310 --> 00:04:10,470 Um, and as we got further into the spring, 101 00:04:10,590 --> 00:04:13,590 I still remember March 13th was the day that 102 00:04:13,590 --> 00:04:16,030 our schools sent home the email saying that 103 00:04:16,070 --> 00:04:19,150 we're closing school for two weeks to deal 104 00:04:19,150 --> 00:04:20,390 with this outbreak. 105 00:04:20,750 --> 00:04:22,830 And, you know, little did we know that a year 106 00:04:22,830 --> 00:04:24,830 and a half later, that would be when our kids 107 00:04:24,870 --> 00:04:26,510 actually go back to school. 108 00:04:26,790 --> 00:04:30,110 So the reality was, I had a lot of speakers 109 00:04:30,110 --> 00:04:34,230 in my network, and they relied on speaking on 110 00:04:34,230 --> 00:04:36,350 stages for their visibility. 111 00:04:36,550 --> 00:04:40,670 And so when live events started shutting 112 00:04:40,670 --> 00:04:42,230 down, there was a lot of panic. 113 00:04:42,230 --> 00:04:44,230 There was a lot of panic just among 114 00:04:44,270 --> 00:04:45,750 entrepreneurs in general. 115 00:04:46,310 --> 00:04:49,750 So I thought I just one day I was walking my 116 00:04:49,750 --> 00:04:53,270 dog and I had that sort of light bulb moment 117 00:04:53,910 --> 00:04:57,550 of, oh gosh, I wonder if my speaker friends 118 00:04:57,550 --> 00:04:59,710 could go on podcasts to maintain their 119 00:04:59,710 --> 00:05:02,110 visibility, and I had been a long time 120 00:05:02,110 --> 00:05:03,350 podcast listener. 121 00:05:03,350 --> 00:05:05,870 I had been a guest myself on many podcasts 122 00:05:05,870 --> 00:05:09,630 and seen the financial impact that it can 123 00:05:09,630 --> 00:05:11,710 have on your business if you're on the right 124 00:05:11,710 --> 00:05:14,630 podcasts. So that was really the genesis for 125 00:05:14,630 --> 00:05:15,790 this business starting, 126 00:05:15,790 --> 00:05:18,830 and since then it's grown organically. 127 00:05:18,990 --> 00:05:20,630 We're a team of five now, 128 00:05:20,950 --> 00:05:24,470 and we work with women business owners, 129 00:05:24,470 --> 00:05:26,310 speakers and authors to get them booked on 130 00:05:26,310 --> 00:05:27,030 podcasts. 131 00:05:27,550 --> 00:05:28,910 Carol Cox: Oh that's great. And yeah, 132 00:05:28,950 --> 00:05:31,390 I remember that time when all the live events 133 00:05:31,390 --> 00:05:32,830 first are like, well, we're just going to 134 00:05:32,870 --> 00:05:35,470 postpone it until August or to the fall. 135 00:05:35,510 --> 00:05:36,670 Right. And then it was like, no, I don't 136 00:05:36,670 --> 00:05:38,270 think we're going to be doing it this year or 137 00:05:38,270 --> 00:05:39,550 in the next year. So yeah, 138 00:05:39,590 --> 00:05:40,870 definitely a lot of pivoting. 139 00:05:40,910 --> 00:05:41,430 Yeah. 140 00:05:41,470 --> 00:05:42,950 Julie Fry: Yeah. Rough time for sure. 141 00:05:43,110 --> 00:05:45,030 Carol Cox: Yeah 2020. But we're back. 142 00:05:45,030 --> 00:05:47,350 And so as I mentioned in the intro, 143 00:05:47,350 --> 00:05:50,070 visibility is incredibly important as an 144 00:05:50,070 --> 00:05:51,990 entrepreneur, a small business owner, 145 00:05:51,990 --> 00:05:54,230 a speaker and author, because of course we 146 00:05:54,230 --> 00:05:56,880 want people to be able to find us, 147 00:05:56,880 --> 00:06:00,080 but it feels like the internet is even more 148 00:06:00,600 --> 00:06:04,560 siloed and scattered than it ever has been. 149 00:06:04,560 --> 00:06:07,080 And I know back when we first met, 150 00:06:07,400 --> 00:06:09,680 I could probably count on two hands. 151 00:06:09,680 --> 00:06:12,440 The number of podcasts there were focused on 152 00:06:12,600 --> 00:06:14,560 women like small business owners. 153 00:06:14,880 --> 00:06:16,080 There were not that many. 154 00:06:16,120 --> 00:06:18,080 And then there was just like this explosion, 155 00:06:18,080 --> 00:06:21,040 which is wonderful because I love podcasting. 156 00:06:21,040 --> 00:06:22,720 I love the medium of podcasting. 157 00:06:22,720 --> 00:06:24,680 Like you, I love listening to podcasts, 158 00:06:24,680 --> 00:06:26,360 but there are so many of them now, 159 00:06:26,400 --> 00:06:27,680 right, that, you know, 160 00:06:27,680 --> 00:06:30,280 like, the audience is definitely kind of all 161 00:06:30,280 --> 00:06:32,760 over the place. And so thinking of someone 162 00:06:32,760 --> 00:06:36,320 who wants to be a guest on podcast and let's 163 00:06:36,320 --> 00:06:39,680 assume that they, they're familiar with 164 00:06:39,680 --> 00:06:41,920 podcasts, they listen to podcasts so they 165 00:06:41,920 --> 00:06:43,160 understand the medium. 166 00:06:43,400 --> 00:06:46,200 What is the first place that you start with 167 00:06:46,200 --> 00:06:47,880 them when they come to you and say, 168 00:06:47,880 --> 00:06:49,880 okay, I'm ready to be a guest on podcast? 169 00:06:50,280 --> 00:06:52,720 Julie Fry: Yeah. The first thing that we always ask is, 170 00:06:52,880 --> 00:06:55,490 what's your why? Why do you want to be a 171 00:06:55,530 --> 00:06:56,610 guest on podcast? 172 00:06:56,610 --> 00:06:58,730 Because it's easy to get caught up, 173 00:06:58,770 --> 00:07:01,170 especially if you're a newer business owner, 174 00:07:01,170 --> 00:07:04,330 to get caught up in what the given trend is 175 00:07:04,330 --> 00:07:07,170 at the moment. Like remember back when reels 176 00:07:07,170 --> 00:07:09,930 first came out on Instagram and everybody was 177 00:07:09,930 --> 00:07:12,410 dancing and pointing at the captions? 178 00:07:12,570 --> 00:07:14,810 And so everybody started doing that, 179 00:07:14,810 --> 00:07:18,690 but not really having an intention as to what 180 00:07:18,690 --> 00:07:21,690 their desired outcome was from that. 181 00:07:21,690 --> 00:07:23,850 So we always start with when we have a new 182 00:07:23,850 --> 00:07:25,850 client or a new potential client come on 183 00:07:25,850 --> 00:07:28,690 board. Part of that discussion is what does 184 00:07:28,690 --> 00:07:30,890 success look like for you as a result of 185 00:07:30,890 --> 00:07:32,170 being on podcasts? 186 00:07:32,170 --> 00:07:34,410 Is it you're wanting to book speaking 187 00:07:34,410 --> 00:07:37,290 engagements, which it can be a direct stair 188 00:07:37,330 --> 00:07:39,730 step to getting booked on stages? 189 00:07:39,970 --> 00:07:42,850 Um, is it to get visibility around a new book 190 00:07:42,850 --> 00:07:44,730 that you have? Is it just to maintain 191 00:07:44,730 --> 00:07:46,650 evergreen visibility for your business? 192 00:07:46,650 --> 00:07:49,050 So understanding that why is really the first 193 00:07:49,050 --> 00:07:49,570 step. 194 00:07:50,450 --> 00:07:52,690 Carol Cox: And then Julie, then I know that you work 195 00:07:52,690 --> 00:07:55,300 with them to determine what are the best 196 00:07:55,300 --> 00:07:57,380 topics for them that they could pitch, 197 00:07:57,380 --> 00:07:59,140 and what types of podcasts, 198 00:07:59,180 --> 00:08:01,540 the genres, the audiences that would be a 199 00:08:01,540 --> 00:08:03,620 best fit for them. So you go through that 200 00:08:03,620 --> 00:08:04,980 process with them. 201 00:08:04,980 --> 00:08:10,020 And now let's dig into the the AI part of it. 202 00:08:10,060 --> 00:08:11,340 As I teased at the beginning, 203 00:08:11,340 --> 00:08:13,740 because I know as a as a host of a podcast, 204 00:08:13,740 --> 00:08:16,860 I get pitches all the time for people who 205 00:08:16,860 --> 00:08:19,260 want to be a guest on the Speaking Your Brand 206 00:08:19,260 --> 00:08:20,340 podcast. And of course, 207 00:08:20,380 --> 00:08:21,940 you know, they find the podcasts and 208 00:08:21,940 --> 00:08:23,380 directories or what have you, 209 00:08:23,380 --> 00:08:26,620 and send those standard very templatized 210 00:08:26,980 --> 00:08:29,420 emails because they usually will mention a 211 00:08:29,420 --> 00:08:30,740 recent episode. Right. 212 00:08:30,780 --> 00:08:33,780 Like I enjoyed that episode. 213 00:08:34,740 --> 00:08:37,100 Yeah, I know that you just got the title 214 00:08:37,100 --> 00:08:38,380 whatever from from that. 215 00:08:38,420 --> 00:08:40,620 So there's we know as the host on the 216 00:08:40,660 --> 00:08:42,700 receiving end like we know these things. 217 00:08:43,060 --> 00:08:45,700 And so that has always been the case, 218 00:08:45,740 --> 00:08:47,460 these kind of templatized version. 219 00:08:47,460 --> 00:08:50,180 But now I feel like AI it has lowered the bar 220 00:08:50,180 --> 00:08:53,620 because now it's so much easier for anyone to 221 00:08:53,660 --> 00:08:56,340 be able to write pitches and do the research 222 00:08:56,340 --> 00:08:59,660 and send them. So how do you approach using 223 00:08:59,660 --> 00:09:01,780 AI and what have you seen either worked well 224 00:09:01,780 --> 00:09:03,020 or have not worked well? 225 00:09:03,180 --> 00:09:07,220 Julie Fry: Yes. So we definitely use it in our business, 226 00:09:07,340 --> 00:09:10,300 um, where we tend to use it. 227 00:09:10,300 --> 00:09:12,620 And what I would recommend to your listeners 228 00:09:12,820 --> 00:09:15,420 is there's a few different places where AI 229 00:09:15,460 --> 00:09:16,580 can really help. 230 00:09:16,700 --> 00:09:20,180 So for us, when we are onboarding a new 231 00:09:20,180 --> 00:09:23,220 client and we record our calls, 232 00:09:23,220 --> 00:09:25,460 they have an intake form that they complete. 233 00:09:25,460 --> 00:09:27,740 So let's just pretend that it's you. 234 00:09:27,780 --> 00:09:28,820 It's it's Carol. 235 00:09:28,860 --> 00:09:30,660 You're thinking about getting on podcasts for 236 00:09:30,660 --> 00:09:32,700 the first time that, um, 237 00:09:32,700 --> 00:09:36,340 you could pop into AI and whatever service 238 00:09:36,340 --> 00:09:38,900 that you use, your website, 239 00:09:39,060 --> 00:09:40,660 what your expertise is, 240 00:09:41,020 --> 00:09:44,140 um, what you are known for or want to be 241 00:09:44,140 --> 00:09:47,060 known for, and who your target audience is. 242 00:09:47,220 --> 00:09:52,590 And ask AI to design a general podcast 243 00:09:52,590 --> 00:09:54,470 visibility strategy for you. 244 00:09:54,510 --> 00:09:56,230 It is a starting point. 245 00:09:56,230 --> 00:09:57,510 It is not the end point, 246 00:09:57,510 --> 00:10:00,790 but sometimes having a basic outline and 247 00:10:00,790 --> 00:10:03,830 structure that then you can build from really 248 00:10:03,830 --> 00:10:06,350 makes it more likely that you'll actually do 249 00:10:06,350 --> 00:10:08,390 the work. It's like if you were writing a 250 00:10:08,390 --> 00:10:10,670 book, it's hard to just look at a blank 251 00:10:10,670 --> 00:10:12,990 screen and start, but once you have a 252 00:10:12,990 --> 00:10:15,350 framework, then you can build from that. 253 00:10:16,070 --> 00:10:18,390 So we absolutely suggest that. 254 00:10:18,390 --> 00:10:21,070 The other thing that's really helpful is 255 00:10:21,590 --> 00:10:24,550 oftentimes podcast hosts want you to submit a 256 00:10:24,550 --> 00:10:25,790 pretty short bio. 257 00:10:26,030 --> 00:10:29,030 And many people, because they're super 258 00:10:29,350 --> 00:10:31,710 academic and they've accomplished all these 259 00:10:31,710 --> 00:10:34,430 things, and they have a 500 word bio that 260 00:10:34,430 --> 00:10:37,110 does not fly for most podcast hosts. 261 00:10:37,110 --> 00:10:41,670 So I created a GPT that is in our voice of 262 00:10:41,670 --> 00:10:43,670 how we like to see our clients bios. 263 00:10:43,670 --> 00:10:45,270 And then if we have a really long bio, 264 00:10:45,310 --> 00:10:47,870 we'll pop it in that, and then it spits out a 265 00:10:47,870 --> 00:10:50,310 nice 50 to 75 word bio. 266 00:10:50,350 --> 00:10:51,960 That's a little bit better. Again, 267 00:10:51,960 --> 00:10:53,960 still need that human evaluation. 268 00:10:53,960 --> 00:10:55,800 Still need to do some fine tuning, 269 00:10:55,800 --> 00:10:57,720 but it gives you a great place to start. 270 00:10:58,720 --> 00:11:00,640 Carol Cox: Those are excellent examples. And they're and 271 00:11:00,640 --> 00:11:02,200 they're both, like you said, 272 00:11:02,440 --> 00:11:05,320 having a place to start or fine tuning what 273 00:11:05,320 --> 00:11:07,480 you what you already have to either make it 274 00:11:07,480 --> 00:11:10,440 shorter or to repurpose it in one format or 275 00:11:10,440 --> 00:11:11,760 another. I know that, you know, 276 00:11:11,800 --> 00:11:13,480 I've used ChatGPT since a launch, 277 00:11:13,480 --> 00:11:15,560 so it knows me and speaking your brand really 278 00:11:15,560 --> 00:11:17,760 well. So I'll ask it the same. 279 00:11:17,800 --> 00:11:19,560 Similar like, okay, write a bio for me that 280 00:11:19,560 --> 00:11:21,720 is focused on this part of my career versus 281 00:11:21,720 --> 00:11:24,760 this part of my career, and then it can do 282 00:11:24,760 --> 00:11:27,720 that, but then it will make some up sometimes 283 00:11:27,800 --> 00:11:29,360 like right. 284 00:11:29,520 --> 00:11:31,720 And then I'm like, I don't think I've been in 285 00:11:31,720 --> 00:11:33,120 Fast Company magazine, 286 00:11:33,120 --> 00:11:35,080 but thank you so much for thinking that I 287 00:11:35,120 --> 00:11:36,160 have it right. 288 00:11:36,200 --> 00:11:38,080 Julie Fry: It would be interesting to find out what the 289 00:11:38,080 --> 00:11:41,240 craziest hallucination is that AI has ever 290 00:11:41,240 --> 00:11:42,040 given you. 291 00:11:42,280 --> 00:11:44,400 Carol Cox: Yes, yes, I was like, so you definitely need 292 00:11:44,400 --> 00:11:45,680 to check it, right? 293 00:11:45,720 --> 00:11:47,320 Because you just never know what it's going 294 00:11:47,360 --> 00:11:48,480 to say. All right. 295 00:11:48,480 --> 00:11:51,040 So then. So then when you think about though, 296 00:11:51,080 --> 00:11:52,800 let's get into the pitching part of it, 297 00:11:52,800 --> 00:11:55,560 because I feel like this is where so many of 298 00:11:55,560 --> 00:11:57,320 the women we know that we work with, 299 00:11:57,320 --> 00:11:58,520 whether it's pitching for speaking 300 00:11:58,520 --> 00:12:02,360 engagements or for podcasts or for other 301 00:12:02,360 --> 00:12:03,920 types of opportunities, 302 00:12:04,080 --> 00:12:06,960 is that they they get really stuck and then 303 00:12:06,960 --> 00:12:09,000 they get into what I, what I call analysis 304 00:12:09,040 --> 00:12:12,320 paralysis, or they feel like they get 305 00:12:12,320 --> 00:12:13,400 imposter syndrome. 306 00:12:13,400 --> 00:12:15,920 Who am I to pitch to this conference or to 307 00:12:15,960 --> 00:12:17,080 this podcast? 308 00:12:17,080 --> 00:12:18,760 So either it's analysis paralysis. 309 00:12:18,800 --> 00:12:20,400 Like they're doing so much research, they 310 00:12:20,400 --> 00:12:22,400 never actually send anything or they're 311 00:12:22,400 --> 00:12:25,360 getting imposter syndrome or they just don't. 312 00:12:25,400 --> 00:12:27,360 They don't even know where to start when 313 00:12:27,400 --> 00:12:30,280 thinking about what would be a good podcast 314 00:12:30,280 --> 00:12:33,800 or speaking sense conferences for for them to 315 00:12:33,840 --> 00:12:34,880 pitch. Yeah. 316 00:12:34,920 --> 00:12:36,720 So how would you approach, 317 00:12:36,760 --> 00:12:38,120 what do you recommend for that? 318 00:12:38,880 --> 00:12:40,040 Julie Fry: Oh, that's such a tough one. 319 00:12:40,040 --> 00:12:42,400 In fact, I just had this conversation with a 320 00:12:42,400 --> 00:12:44,280 client earlier today. 321 00:12:44,440 --> 00:12:47,120 One of our services is we create customized 322 00:12:47,120 --> 00:12:49,890 lists of podcasts within all of the details 323 00:12:49,890 --> 00:12:51,730 that they need to pitch the show, 324 00:12:51,730 --> 00:12:53,650 because doing the research is really time 325 00:12:53,650 --> 00:12:56,010 consuming. So anyway, I checked in with her 326 00:12:56,010 --> 00:12:58,890 because we delivered that list and I told her 327 00:12:58,890 --> 00:13:00,570 I'd follow up in a few weeks to see how it 328 00:13:00,570 --> 00:13:04,090 was going. She said, I've pitched the the the 329 00:13:04,650 --> 00:13:06,890 hosts that I have a warm relationship with, 330 00:13:06,890 --> 00:13:09,290 but I'm having an obstacle. 331 00:13:09,290 --> 00:13:11,370 I'm having a hurdle getting started with the 332 00:13:11,370 --> 00:13:13,570 cold ones. And it's true, 333 00:13:13,610 --> 00:13:16,850 like most people, pitching is not on their 334 00:13:16,850 --> 00:13:19,450 top five list of things that they love to do 335 00:13:19,450 --> 00:13:20,490 in their business. 336 00:13:20,810 --> 00:13:23,930 So step one is just kind of scheduling the 337 00:13:23,930 --> 00:13:26,490 time, putting it on your calendar so you know 338 00:13:26,490 --> 00:13:31,090 you have to do it, and almost taking yourself 339 00:13:31,130 --> 00:13:34,890 out of yourself and like having an out of 340 00:13:34,930 --> 00:13:36,690 body experience that think about your 341 00:13:36,690 --> 00:13:38,330 pitching somebody else. 342 00:13:38,330 --> 00:13:41,490 Because it's always easier to shine a light 343 00:13:41,530 --> 00:13:44,010 on somebody else that you know and how great 344 00:13:44,010 --> 00:13:46,130 they are. And you know why they'd be a 345 00:13:46,130 --> 00:13:47,970 perfect fit for an opportunity. 346 00:13:47,970 --> 00:13:49,580 But for some reason, as women, 347 00:13:49,580 --> 00:13:51,340 we have a really hard time doing that for 348 00:13:51,340 --> 00:13:55,900 ourselves. So that's just a mindset trick to 349 00:13:55,940 --> 00:13:57,340 tell yourself, like you're doing it for 350 00:13:57,340 --> 00:13:58,620 somebody else, not you. 351 00:13:58,900 --> 00:14:02,060 And then the other piece to remember is that 352 00:14:02,060 --> 00:14:04,660 the end of the day, if the podcast that you 353 00:14:04,660 --> 00:14:06,660 feel like you'd be a good fit for if they 354 00:14:06,660 --> 00:14:08,500 have interviews, you're actually doing the 355 00:14:08,500 --> 00:14:11,340 host a service by reaching out and showing 356 00:14:11,340 --> 00:14:13,060 them how you can provide value to their 357 00:14:13,060 --> 00:14:15,140 audience, how you can benefit their 358 00:14:15,140 --> 00:14:16,900 listeners, then they have to. 359 00:14:16,940 --> 00:14:18,980 They don't have to go out and find somebody 360 00:14:18,980 --> 00:14:20,420 to fill that interview slot. 361 00:14:20,540 --> 00:14:23,460 So again, that mindset shift of you're 362 00:14:23,500 --> 00:14:25,700 actually helping them do their job rather 363 00:14:25,700 --> 00:14:29,460 than being a nuisance or being pushy. 364 00:14:29,740 --> 00:14:31,300 And um, yeah. 365 00:14:31,660 --> 00:14:33,100 Yeah. Promoting it that way. 366 00:14:33,500 --> 00:14:35,780 Carol Cox: Well, the worst that can happen is either you 367 00:14:35,780 --> 00:14:38,220 don't hear back or they say sorry, 368 00:14:38,220 --> 00:14:39,660 you know, sorry we're not accepting guests or 369 00:14:39,660 --> 00:14:41,860 we don't have room right now in our calendar. 370 00:14:41,860 --> 00:14:43,740 And that's or and the best thing is that they 371 00:14:43,740 --> 00:14:44,540 say yes. 372 00:14:44,540 --> 00:14:47,180 Julie Fry: Yes, yes. I've never heard of anybody getting 373 00:14:47,260 --> 00:14:49,460 an email back like, how dare you pitch my 374 00:14:49,460 --> 00:14:49,940 show? 375 00:14:51,020 --> 00:14:51,620 Carol Cox: Right. 376 00:14:51,940 --> 00:14:52,820 Julie Fry: That doesn't happen. 377 00:14:52,860 --> 00:14:54,500 Carol Cox: Yeah, no, that definitely does not happen. I 378 00:14:54,500 --> 00:14:55,860 would say most likely you just. It's 379 00:14:55,900 --> 00:14:57,380 crickets. Like you just won't hear anything 380 00:14:57,380 --> 00:14:59,540 back. So which is okay because you can still 381 00:14:59,540 --> 00:15:00,900 follow up with them later. 382 00:15:00,940 --> 00:15:02,500 It could've just been the timing was not 383 00:15:02,500 --> 00:15:04,460 good. Or maybe reformulate your pitch. 384 00:15:04,460 --> 00:15:07,300 So Julie, you mentioned warm pitching versus 385 00:15:07,300 --> 00:15:08,940 cold pitching. So let's talk about the 386 00:15:08,940 --> 00:15:11,300 differences between those for listeners who 387 00:15:11,340 --> 00:15:13,260 may not know. And of course we know that warm 388 00:15:13,260 --> 00:15:15,700 pitching is always better when possible. 389 00:15:15,700 --> 00:15:19,460 So how can we go about trying to take what 390 00:15:19,460 --> 00:15:21,860 could be a cold pitch but making it warmer? 391 00:15:22,020 --> 00:15:26,740 Julie Fry: Yes. So this is when where we and I would 392 00:15:26,740 --> 00:15:28,860 imagine most of your listeners are on 393 00:15:28,860 --> 00:15:31,980 LinkedIn. We love LinkedIn for warming up 394 00:15:31,980 --> 00:15:35,340 pitches. So one of the things that you can do 395 00:15:35,500 --> 00:15:37,260 is go and look at the host. 396 00:15:37,300 --> 00:15:39,580 Who are your mutual connections? 397 00:15:39,740 --> 00:15:41,860 Um, is there somebody that you're connected 398 00:15:41,860 --> 00:15:44,940 to that you that also connected to the host 399 00:15:44,940 --> 00:15:46,180 that you could ask, like, what's your 400 00:15:46,310 --> 00:15:47,830 relationship with this host? 401 00:15:47,830 --> 00:15:49,510 I'm thinking about pitching myself for their 402 00:15:49,510 --> 00:15:53,550 podcast. So again, leveraging your network to 403 00:15:53,590 --> 00:15:56,430 get more visible on the host's radar. 404 00:15:56,830 --> 00:15:59,310 Um, the other thing that we do, 405 00:15:59,350 --> 00:16:01,030 again, it's a little bit more research 406 00:16:01,030 --> 00:16:04,350 intensive, but going to the website and 407 00:16:04,350 --> 00:16:06,310 learning about the host again, 408 00:16:06,310 --> 00:16:10,030 this is something that at least not yet AI is 409 00:16:10,030 --> 00:16:11,230 doing for people. 410 00:16:11,950 --> 00:16:14,790 It may be possible in the future through AI 411 00:16:14,830 --> 00:16:16,150 agents and that sort of thing, 412 00:16:16,150 --> 00:16:19,230 but for now you can go to the website, 413 00:16:19,270 --> 00:16:20,630 look at their about page, 414 00:16:20,630 --> 00:16:23,270 look at what are their services like for me, 415 00:16:23,310 --> 00:16:26,390 for example, I know that you have an AI 416 00:16:26,750 --> 00:16:29,750 visibility and automation program that you 417 00:16:29,750 --> 00:16:33,270 run. So I want to do everything in my power 418 00:16:33,270 --> 00:16:34,510 on this episode. 419 00:16:34,510 --> 00:16:36,830 And when I share it, to amplify that, 420 00:16:36,830 --> 00:16:38,710 you have that offering because that helps 421 00:16:38,710 --> 00:16:39,950 you, right? 422 00:16:40,190 --> 00:16:43,030 And for all of us to be successful in 423 00:16:43,030 --> 00:16:45,350 business, it's that go giver principle that 424 00:16:45,350 --> 00:16:48,240 you want to be helpful and give first before 425 00:16:48,240 --> 00:16:50,080 you're thinking about how does this benefit 426 00:16:50,080 --> 00:16:53,720 me? So I always recommend looking at the 427 00:16:53,760 --> 00:16:55,160 about page on the website, 428 00:16:55,160 --> 00:16:56,880 looking at what the host does, 429 00:16:56,920 --> 00:16:58,000 what's their business, 430 00:16:58,040 --> 00:17:00,040 what are their offerings, are there ways that 431 00:17:00,040 --> 00:17:03,280 you can help them and support them and 432 00:17:03,320 --> 00:17:05,520 offering that up in your pitch? 433 00:17:05,800 --> 00:17:07,960 The other piece is, if you have a podcast 434 00:17:08,000 --> 00:17:10,760 yourself and you would love to be open to a 435 00:17:10,760 --> 00:17:13,600 swap, then putting that front and center in 436 00:17:13,640 --> 00:17:15,800 the pitch, that's a good way to get a host's 437 00:17:15,800 --> 00:17:19,200 attention, because most of the time hosts are 438 00:17:19,200 --> 00:17:21,400 very interested in going on other shows that 439 00:17:21,400 --> 00:17:22,760 have a similar audience. 440 00:17:23,480 --> 00:17:25,440 Carol Cox: Yeah, those are excellent recommendations, 441 00:17:25,440 --> 00:17:27,720 Julie. Yeah. Linkedin is my go to social 442 00:17:27,720 --> 00:17:29,720 media platform, the one that I use the most 443 00:17:29,720 --> 00:17:31,520 because I feel like it is really good for 444 00:17:31,520 --> 00:17:34,040 creating these professional relationships and 445 00:17:34,040 --> 00:17:36,440 finding those people that you have in common. 446 00:17:36,440 --> 00:17:38,160 One thing that I have done is if I find a 447 00:17:38,160 --> 00:17:40,560 podcast that I am interested in being a guest 448 00:17:40,560 --> 00:17:42,760 on, is I see if there's any of their prior 449 00:17:42,800 --> 00:17:44,160 guests who I happen to know, 450 00:17:44,650 --> 00:17:47,130 And then I will send an email to that person 451 00:17:47,130 --> 00:17:48,730 I know who's been a guest and say, 452 00:17:48,770 --> 00:17:50,770 you know, I saw that you were a guest on such 453 00:17:50,770 --> 00:17:51,970 and such podcast. 454 00:17:52,010 --> 00:17:53,690 How did how was the experience and would you 455 00:17:53,730 --> 00:17:55,890 be open to doing an introduction for me? 456 00:17:55,930 --> 00:17:57,530 Julie Fry: Yeah, that's a great one. 457 00:17:57,530 --> 00:17:58,650 That's a great one. 458 00:17:58,690 --> 00:17:58,930 Yeah. 459 00:17:59,490 --> 00:18:01,370 Carol Cox: Yeah, that works really well. All right. 460 00:18:01,370 --> 00:18:03,010 So then Julie, you mentioned that you had 461 00:18:03,010 --> 00:18:04,810 this one client who you did the research and 462 00:18:04,810 --> 00:18:06,490 you gave them the list of podcasts that they 463 00:18:06,490 --> 00:18:09,170 could pitch. Now with the work that you do 464 00:18:09,170 --> 00:18:11,250 with clients, I believe you also have a 465 00:18:11,250 --> 00:18:13,570 service where you do the pitching on their 466 00:18:13,570 --> 00:18:15,290 behalf. Correct. So you're reaching out to 467 00:18:15,330 --> 00:18:16,610 podcast hosts. 468 00:18:16,610 --> 00:18:18,250 So what is your approach with that? I know 469 00:18:18,250 --> 00:18:20,610 you're not using AI to write to write those 470 00:18:20,610 --> 00:18:24,170 emails, to send to the podcast host. 471 00:18:24,170 --> 00:18:26,930 So what is your process and how how do you 472 00:18:26,930 --> 00:18:30,050 build relationships with hosts so that you 473 00:18:30,050 --> 00:18:32,490 can make it more likely that your clients get 474 00:18:32,490 --> 00:18:34,210 booked on those podcasts? 475 00:18:34,610 --> 00:18:39,010 Julie Fry: Yeah. So for one, we have a more narrow 476 00:18:39,010 --> 00:18:41,290 focus. We don't just work with everybody. 477 00:18:41,330 --> 00:18:44,210 We work with women entrepreneurs and mostly 478 00:18:44,210 --> 00:18:45,690 service business owners. 479 00:18:45,690 --> 00:18:48,170 So that kind of narrows the playing field of 480 00:18:48,170 --> 00:18:51,250 the hosts that we have recommended guests to 481 00:18:51,290 --> 00:18:53,570 that have shown up, had done a great job, 482 00:18:53,570 --> 00:18:55,650 and then the hosts like to accept other 483 00:18:55,650 --> 00:18:57,210 guests that we recommend to them. 484 00:18:57,210 --> 00:18:59,370 So that's how we've kind of built and 485 00:18:59,370 --> 00:19:00,730 nurtured that network. 486 00:19:01,250 --> 00:19:03,890 There's also that human element of just 487 00:19:03,890 --> 00:19:06,010 staying in touch. Um, you know, 488 00:19:06,050 --> 00:19:07,290 we like to send cards, 489 00:19:07,290 --> 00:19:09,770 we like to send thank yous. 490 00:19:09,810 --> 00:19:11,890 We like to just check in and send an email, 491 00:19:11,930 --> 00:19:13,290 like, how's everything going? 492 00:19:13,530 --> 00:19:16,570 So that human element of building the 493 00:19:16,570 --> 00:19:20,010 relationship will always be forefront and 494 00:19:20,010 --> 00:19:24,490 center. Um, so other other things that we 495 00:19:24,490 --> 00:19:27,050 think about when we are pitching hosts and 496 00:19:27,050 --> 00:19:30,330 writing those pitches is taking the emphasis 497 00:19:30,330 --> 00:19:33,690 off of our client and putting it on the host 498 00:19:33,690 --> 00:19:34,890 and their audience. 499 00:19:35,130 --> 00:19:37,690 So we already know that there's alignment 500 00:19:37,690 --> 00:19:39,130 when we're pitching somebody, 501 00:19:39,330 --> 00:19:42,010 but by kind of shining the light on what 502 00:19:42,010 --> 00:19:44,060 they're going to get out of it and what their 503 00:19:44,060 --> 00:19:45,380 audience will get out of it, 504 00:19:45,380 --> 00:19:46,780 that what's in it for me? 505 00:19:47,060 --> 00:19:51,300 Um, and obviously we highlight in a short way 506 00:19:51,420 --> 00:19:54,500 the client's credentials and make it easy for 507 00:19:54,500 --> 00:19:57,180 the host to check them out and see what what 508 00:19:57,180 --> 00:19:59,460 do they sound like, what's their social media 509 00:19:59,460 --> 00:20:01,860 presence. And then most importantly, 510 00:20:01,860 --> 00:20:04,300 we let them know how we will promote the 511 00:20:04,300 --> 00:20:05,780 episode when it goes live, 512 00:20:05,940 --> 00:20:08,220 both us and our clients. 513 00:20:08,380 --> 00:20:11,860 So we you're right, we don't use AI when we 514 00:20:11,860 --> 00:20:12,980 write our pitches. 515 00:20:12,980 --> 00:20:15,940 We have a standard framework that we use and 516 00:20:15,940 --> 00:20:18,940 then customize each one as we go because each 517 00:20:18,940 --> 00:20:19,980 host is different. 518 00:20:21,140 --> 00:20:23,500 Carol Cox: Well, I'm even I really like this approach of 519 00:20:23,500 --> 00:20:25,540 thinking about what's in it for the host. 520 00:20:25,540 --> 00:20:27,580 How can you add value to their podcast and to 521 00:20:27,580 --> 00:20:29,420 their audience? And I'm thinking even for my 522 00:20:29,420 --> 00:20:34,220 own podcast, this is episode 446. 523 00:20:34,220 --> 00:20:36,020 So it's a lot of content, 524 00:20:36,260 --> 00:20:38,580 but I feel like I've just talked about a 525 00:20:38,580 --> 00:20:40,860 certain topic, and it has actually been maybe 526 00:20:40,860 --> 00:20:42,630 a year and a half, you know, 527 00:20:42,670 --> 00:20:46,110 60, 70 episodes ago or more that I have 528 00:20:46,150 --> 00:20:48,670 specifically addressed that topic either 529 00:20:48,670 --> 00:20:50,550 myself in a solo episode or with a guest. 530 00:20:50,550 --> 00:20:51,950 But, you know, it's in my mind. 531 00:20:51,950 --> 00:20:53,750 It feels fresh. But for people coming new to 532 00:20:53,750 --> 00:20:55,710 the podcast, they're not going to find that. 533 00:20:55,710 --> 00:20:58,270 So I imagine and this is a tip for anyone out 534 00:20:58,270 --> 00:21:00,510 there who is pitching, either for yourself or 535 00:21:00,550 --> 00:21:01,910 on behalf of someone else. 536 00:21:02,190 --> 00:21:04,150 Maybe look at the podcast and say like, 537 00:21:04,190 --> 00:21:07,110 where are there gaps in their content that 538 00:21:07,110 --> 00:21:09,950 you could fill with your topic that they 539 00:21:09,950 --> 00:21:11,550 haven't addressed yet, but that their 540 00:21:11,550 --> 00:21:13,270 audience could probably benefit from? Because 541 00:21:13,270 --> 00:21:15,830 I know there's gaps in my content in the past 542 00:21:15,830 --> 00:21:17,910 six months or a year that I haven't addressed 543 00:21:17,910 --> 00:21:19,230 or haven't addressed recently. 544 00:21:19,830 --> 00:21:22,270 Julie Fry: Yep. That's that's part of what we do as 545 00:21:22,270 --> 00:21:24,150 well, is yeah, look at those gaps. 546 00:21:24,190 --> 00:21:25,950 Look at something that they haven't talked 547 00:21:25,950 --> 00:21:28,310 about in a while or have they ever talked 548 00:21:28,310 --> 00:21:30,990 about it and they should be talking about it. 549 00:21:30,990 --> 00:21:33,590 So doing that reconnaissance on your end and 550 00:21:33,590 --> 00:21:35,510 looking at that episode history is definitely 551 00:21:35,510 --> 00:21:35,830 key. 552 00:21:36,190 --> 00:21:38,030 Carol Cox: Yeah. So let me I'm gonna, 553 00:21:38,070 --> 00:21:41,550 um, give you a, give a plus one here for not 554 00:21:41,550 --> 00:21:43,750 using AI to write your pitches. 555 00:21:43,750 --> 00:21:46,150 And here's the thing. Like I love ChatGPT. 556 00:21:46,670 --> 00:21:50,430 I use it a lot for brainstorming and ideation 557 00:21:50,430 --> 00:21:52,030 for things that I'm working on. 558 00:21:52,150 --> 00:21:54,710 And yes, I will use it to write the show 559 00:21:54,710 --> 00:21:57,030 notes for this episode from the transcript 560 00:21:57,030 --> 00:21:59,350 and things like that. Because what I tell 561 00:21:59,350 --> 00:22:03,550 myself is that I wrote 400 episodes of show 562 00:22:03,550 --> 00:22:07,030 notes. I think I've mastered that activity. 563 00:22:07,510 --> 00:22:09,590 I think I can give it to ChatGPT and it can 564 00:22:09,590 --> 00:22:11,390 do a great job because it's still in my 565 00:22:11,390 --> 00:22:13,150 voice, right? So I'm like, okay, I can do 566 00:22:13,150 --> 00:22:16,470 that. But and so, so I let myself off the 567 00:22:16,470 --> 00:22:19,270 hook for that. But I will say I am working 568 00:22:19,270 --> 00:22:21,830 with an event that is currently accepting 569 00:22:21,830 --> 00:22:24,030 applications for speakers for the event, 570 00:22:24,190 --> 00:22:26,470 and we're going through the applications and 571 00:22:26,470 --> 00:22:28,990 we can tell every single one was written by 572 00:22:29,030 --> 00:22:32,270 AI. The problem with that is that even though 573 00:22:32,270 --> 00:22:33,990 it's beautifully written, 574 00:22:34,030 --> 00:22:35,310 right, like the, you know, 575 00:22:35,350 --> 00:22:37,230 the in a world of blah blah blah, 576 00:22:37,270 --> 00:22:39,070 and the cadence and the sentence structure 577 00:22:39,070 --> 00:22:42,000 is, is really well done as ChatGPT does. 578 00:22:42,560 --> 00:22:44,720 The problem is that even though every topic 579 00:22:44,720 --> 00:22:46,520 is different, so everyone has a different 580 00:22:46,560 --> 00:22:49,480 topic, even wildly different topics from each 581 00:22:49,520 --> 00:22:53,080 other, they all seem the same. 582 00:22:53,840 --> 00:22:55,760 They all seem like the same topic. 583 00:22:56,280 --> 00:23:00,600 And so I would much rather have someone write 584 00:23:00,600 --> 00:23:02,960 an email or submit a speaker application that 585 00:23:02,960 --> 00:23:05,360 it's not 100% grammatically correct, 586 00:23:05,360 --> 00:23:08,720 that has some clunky word choice or sentence 587 00:23:08,720 --> 00:23:10,240 fragments or what have you, 588 00:23:10,240 --> 00:23:12,400 but shows their personality. 589 00:23:12,400 --> 00:23:14,920 Because I feel like even if you have ChatGPT 590 00:23:14,960 --> 00:23:16,640 trained on you like it knows you, 591 00:23:16,800 --> 00:23:19,600 it still has a certain way that it writes 592 00:23:20,000 --> 00:23:21,400 that you can tell. 593 00:23:21,440 --> 00:23:23,960 People can tell when they've done enough of 594 00:23:23,960 --> 00:23:26,560 it, and it just I feel like it strips away 595 00:23:26,680 --> 00:23:28,680 your personality. And that's what's missing 596 00:23:28,680 --> 00:23:30,000 in a lot of these pitches. 597 00:23:30,040 --> 00:23:32,680 Julie Fry: Yeah. Well, and that's what at the core, 598 00:23:32,720 --> 00:23:35,960 I mean, I think we're lonelier than ever as a 599 00:23:35,960 --> 00:23:39,610 society. There's so much noise Ways online. 600 00:23:39,610 --> 00:23:42,010 Our political climate is so divisive. 601 00:23:42,170 --> 00:23:44,890 So there's so many things that are keeping us 602 00:23:45,170 --> 00:23:48,610 from being in community with each other and 603 00:23:48,610 --> 00:23:49,970 sharing our humanity. 604 00:23:49,970 --> 00:23:52,170 And so those opportunities where you get to 605 00:23:52,210 --> 00:23:55,530 be human, like lean in and do it. 606 00:23:55,530 --> 00:23:57,690 Like you said, we all have our own unique 607 00:23:57,690 --> 00:23:59,050 individual story. 608 00:23:59,050 --> 00:24:00,530 And that's at the end of the day, 609 00:24:00,530 --> 00:24:03,170 what people are connecting to as our stories. 610 00:24:03,330 --> 00:24:05,650 So, as Carol said, just, 611 00:24:05,770 --> 00:24:09,290 um, it's do it yourself. 612 00:24:09,330 --> 00:24:11,290 It's better than being perfect. 613 00:24:11,930 --> 00:24:13,890 Carol Cox: Yes. And even what I will do is I actually 614 00:24:13,890 --> 00:24:16,370 will grab paper and pen because I'm so 615 00:24:16,410 --> 00:24:18,450 tempted now with a document open on my 616 00:24:18,450 --> 00:24:20,330 computer to use some type of a. 617 00:24:20,330 --> 00:24:22,370 I'm like, no, no, don't use paper and pen. 618 00:24:22,410 --> 00:24:24,170 Let me write out what I'm even thinking. 619 00:24:24,210 --> 00:24:25,890 Like, what is my perspective on this? 620 00:24:25,930 --> 00:24:28,210 What is a story that I would want to share 621 00:24:28,210 --> 00:24:29,850 that would be relevant to this type of 622 00:24:29,850 --> 00:24:32,450 audience and then take that and then just 623 00:24:32,450 --> 00:24:35,050 really just authentic is such an overused 624 00:24:35,050 --> 00:24:37,370 word. But I'm like, really make it authentic. 625 00:24:37,410 --> 00:24:40,610 Like you care so much about this potential 626 00:24:40,610 --> 00:24:42,130 relationship that you're building with the 627 00:24:42,130 --> 00:24:43,850 person on the other side, 628 00:24:44,570 --> 00:24:49,050 versus sending out 100 templatize AI written 629 00:24:49,050 --> 00:24:51,090 pitches to random podcasts? 630 00:24:51,130 --> 00:24:53,050 Julie Fry: Yes yes yes. 631 00:24:53,370 --> 00:24:54,770 Yeah. And on that note, 632 00:24:54,770 --> 00:24:56,450 and again, if you're listening, 633 00:24:56,490 --> 00:24:58,090 maybe you've been on the receiving end of 634 00:24:58,090 --> 00:25:00,810 this, but there there are definitely software 635 00:25:00,810 --> 00:25:04,290 tools now and SaaS products that will pitch 636 00:25:04,290 --> 00:25:07,410 at volume for media opportunities, 637 00:25:07,410 --> 00:25:09,290 for podcast opportunities. 638 00:25:09,490 --> 00:25:12,330 And I'd be really curious to know if you've 639 00:25:12,330 --> 00:25:13,610 ever gotten one of those, 640 00:25:13,610 --> 00:25:17,010 Carol. But there's just as you said, 641 00:25:17,290 --> 00:25:20,170 they're all going to sound somewhat the same, 642 00:25:20,290 --> 00:25:23,770 because if you're sending out 10,000 pitches 643 00:25:23,770 --> 00:25:27,770 at a time and you get a couple of interviews, 644 00:25:28,530 --> 00:25:31,650 it's just not putting you in the best light. 645 00:25:31,650 --> 00:25:34,650 It's better. Quality is so much better than 646 00:25:34,690 --> 00:25:37,090 quantity when it comes to speaking 647 00:25:37,220 --> 00:25:39,500 engagements, podcast appearances, 648 00:25:39,660 --> 00:25:41,620 any sort of visibility strategy because you 649 00:25:41,620 --> 00:25:43,580 want to be speaking to the right people. 650 00:25:44,260 --> 00:25:45,940 Carol Cox: Well, that event that I mentioned where we're 651 00:25:45,940 --> 00:25:48,180 collecting speaker applications for when 652 00:25:48,220 --> 00:25:51,220 applications opened, there was a flood of 653 00:25:51,220 --> 00:25:53,220 applications that were submitted. So at first 654 00:25:53,220 --> 00:25:54,580 we were all excited, like, wow, 655 00:25:54,620 --> 00:25:56,180 like people are really interested. 656 00:25:56,220 --> 00:25:59,100 We found out that the 40 or so that had been 657 00:25:59,100 --> 00:26:01,860 submitted all came from one entity, 658 00:26:02,100 --> 00:26:05,020 okay. And so they were like basically just 659 00:26:05,060 --> 00:26:06,940 whoever was in their database that had paid 660 00:26:06,940 --> 00:26:09,500 or who knows what we're just spitting out and 661 00:26:09,500 --> 00:26:11,140 doing the application submissions. 662 00:26:11,140 --> 00:26:12,660 So guess what happens to those? 663 00:26:12,700 --> 00:26:14,180 They get set aside. 664 00:26:15,260 --> 00:26:17,100 Yeah. So it's not really doing you any good. 665 00:26:17,420 --> 00:26:19,860 Julie Fry: Yeah. Yeah it sounds great in theory. 666 00:26:19,900 --> 00:26:22,540 I mean, who doesn't want to get eight podcast 667 00:26:22,540 --> 00:26:23,620 appearances a month? 668 00:26:23,860 --> 00:26:27,460 But I wouldn't because chances are they're 669 00:26:27,460 --> 00:26:29,220 not going to be the right eight shows. 670 00:26:29,340 --> 00:26:31,900 And if you're being presented in a certain 671 00:26:31,900 --> 00:26:34,020 way that doesn't align with how you like to 672 00:26:34,020 --> 00:26:36,020 present your brand, then it can actually be 673 00:26:36,150 --> 00:26:37,190 detrimental to you? 674 00:26:37,550 --> 00:26:39,630 Carol Cox: Yes, because your brand reputation gets 675 00:26:39,630 --> 00:26:42,390 connected to that other podcast because now 676 00:26:42,390 --> 00:26:44,750 it's online and people can search it and find 677 00:26:44,750 --> 00:26:45,910 it. Yes. Excellent point. 678 00:26:45,950 --> 00:26:48,950 So you as the guest, be choosy too. 679 00:26:49,270 --> 00:26:50,950 As much as the host is choosy about who 680 00:26:50,990 --> 00:26:52,910 they're having on for sure. 681 00:26:53,750 --> 00:26:55,870 Julie, you mentioned about this loneliness 682 00:26:55,910 --> 00:26:57,790 epidemic. And obviously with the pandemic, 683 00:26:57,830 --> 00:26:59,990 you know, so much of our lives went online. 684 00:26:59,990 --> 00:27:01,470 And even though, you know, 685 00:27:01,510 --> 00:27:03,230 people are getting out and about, 686 00:27:03,270 --> 00:27:04,310 you know. Right. 687 00:27:04,630 --> 00:27:07,470 You know, to more events and to more business 688 00:27:07,470 --> 00:27:08,710 meetups and conferences. 689 00:27:08,710 --> 00:27:10,510 So that definitely is increasing. 690 00:27:10,510 --> 00:27:13,070 But still, so much of what I feel like we're 691 00:27:13,070 --> 00:27:17,150 doing does has tilted to a lot online. 692 00:27:17,470 --> 00:27:22,150 But so how can we kind of make sure that we 693 00:27:22,150 --> 00:27:24,390 are still building these human connections, 694 00:27:24,390 --> 00:27:26,870 these human relationships with each other 695 00:27:26,910 --> 00:27:30,110 online to support each other and to and to 696 00:27:30,150 --> 00:27:32,110 provide value to each other, 697 00:27:32,150 --> 00:27:34,230 especially as these AI tools get more 698 00:27:34,230 --> 00:27:35,390 sophisticated. You know, 699 00:27:35,470 --> 00:27:37,910 OpenAI just released their new Sora two app, 700 00:27:37,910 --> 00:27:40,670 which is like a TikTok style app that is all 701 00:27:40,670 --> 00:27:43,030 AI generated short videos. 702 00:27:43,030 --> 00:27:44,910 Like you could put your avatar in it and put 703 00:27:44,910 --> 00:27:46,310 your friends avatars in it. 704 00:27:46,310 --> 00:27:49,150 And I see this as being very popular and 705 00:27:49,150 --> 00:27:50,550 addictive for a lot of people. 706 00:27:50,590 --> 00:27:51,750 Julie Fry: Have you used it? Carol? 707 00:27:51,950 --> 00:27:53,990 Carol Cox: No, I have not gotten an invite as of the 708 00:27:53,990 --> 00:27:55,150 time of this recording, 709 00:27:55,150 --> 00:27:57,390 so I, I definitely will check it out because 710 00:27:57,390 --> 00:27:59,750 I'm curious. I don't use TikTok myself 711 00:27:59,750 --> 00:28:02,870 because I prefer podcasting and reading. 712 00:28:03,030 --> 00:28:05,070 I'm a long form. I'm a long form content 713 00:28:05,070 --> 00:28:06,750 girl. That's what I like. 714 00:28:06,750 --> 00:28:09,310 So let's talk about the kind of podcasting 715 00:28:09,310 --> 00:28:12,030 itself and why podcasting is such a great 716 00:28:12,150 --> 00:28:13,950 medium, not only for building relationships, 717 00:28:13,950 --> 00:28:16,070 but also for visibility and attracting 718 00:28:16,070 --> 00:28:17,910 clients and speaking opportunities. 719 00:28:18,190 --> 00:28:19,670 Julie Fry: Yeah. So as you mentioned, 720 00:28:19,670 --> 00:28:22,630 it's amazing long form content and I'm the 721 00:28:22,630 --> 00:28:26,150 same as you. I'm not on TikTok because I 722 00:28:26,230 --> 00:28:28,230 already feel like my attention span has 723 00:28:28,230 --> 00:28:31,110 gotten shorter than maybe it was five, 724 00:28:31,150 --> 00:28:34,960 ten years ago. So I don't need any anything, 725 00:28:35,000 --> 00:28:36,360 making it even shorter. 726 00:28:36,560 --> 00:28:42,440 So you and as a host with 450 plus episodes, 727 00:28:42,440 --> 00:28:45,840 you know the power of the connection that 728 00:28:45,840 --> 00:28:47,480 your listeners create with you. 729 00:28:47,520 --> 00:28:50,040 They really feel like they get to know you 730 00:28:50,040 --> 00:28:52,200 when they meet you in person somewhere. 731 00:28:52,200 --> 00:28:53,800 They feel like they already know you just 732 00:28:53,800 --> 00:28:56,400 because of these snippets of your life that 733 00:28:56,400 --> 00:28:58,440 you've shared along the way with them. 734 00:28:58,640 --> 00:29:00,720 And so whether you're a host or whether 735 00:29:00,720 --> 00:29:03,240 you're a guest, you're getting to connect one 736 00:29:03,240 --> 00:29:05,880 on one with somebody. So we had a call before 737 00:29:05,880 --> 00:29:07,600 we had this interview. 738 00:29:07,760 --> 00:29:09,680 And, you know, we'll continue to stay in 739 00:29:09,680 --> 00:29:11,760 touch after this, but we're planting the 740 00:29:11,760 --> 00:29:14,120 seeds of building a relationship every time 741 00:29:14,120 --> 00:29:16,400 you go on somebody else's podcast. 742 00:29:16,400 --> 00:29:17,800 I always tell my kids, 743 00:29:17,920 --> 00:29:20,720 be interested, not interesting. 744 00:29:20,760 --> 00:29:23,640 And by being interested in other people and 745 00:29:23,640 --> 00:29:26,640 showing them that you care about them and 746 00:29:26,640 --> 00:29:29,800 their stories, it automatically creates that 747 00:29:29,800 --> 00:29:33,000 desire for getting to know you better and 748 00:29:33,000 --> 00:29:34,890 building a relationship. 749 00:29:35,010 --> 00:29:38,250 So podcasts are such a great way to do that. 750 00:29:38,250 --> 00:29:40,690 And when you go to a networking event and 751 00:29:40,690 --> 00:29:42,170 you're getting to talk to a bunch of 752 00:29:42,170 --> 00:29:44,370 different people, there's still just these 753 00:29:44,370 --> 00:29:46,090 short little, you know, 754 00:29:46,570 --> 00:29:49,090 32nd to a couple of minute conversations 755 00:29:49,090 --> 00:29:50,930 where you don't get to go very deep. 756 00:29:51,050 --> 00:29:53,090 But when you're having a podcast 757 00:29:53,090 --> 00:29:55,730 conversation, you're getting to talk for 30, 758 00:29:55,770 --> 00:29:57,210 45, 60 minutes. 759 00:29:57,210 --> 00:29:58,770 So you do get to go deep. 760 00:29:58,770 --> 00:30:01,050 And that just it feels really good. 761 00:30:01,210 --> 00:30:03,010 When I get done with a podcast interview, 762 00:30:03,050 --> 00:30:05,210 I always feel like my bucket is full. 763 00:30:05,490 --> 00:30:06,570 Um, I'm an extrovert. 764 00:30:06,570 --> 00:30:08,010 I really like to talk to people. 765 00:30:08,010 --> 00:30:10,850 I know a lot of introverts like podcasting 766 00:30:10,850 --> 00:30:12,850 because they don't have to go out and talk to 767 00:30:12,890 --> 00:30:14,890 people, um, and be on, 768 00:30:14,890 --> 00:30:17,570 but it really does fill my bucket, 769 00:30:17,570 --> 00:30:19,690 and I just feel like it's such an important 770 00:30:19,690 --> 00:30:22,970 piece of how we can continue to embrace our 771 00:30:22,970 --> 00:30:24,810 humanity and connect with each other. 772 00:30:25,530 --> 00:30:27,290 Carol Cox: Yeah, well, it doesn't surprise me that 773 00:30:27,290 --> 00:30:29,290 you're an extrovert, Julie, since you're an 774 00:30:29,290 --> 00:30:31,610 event planner and you started an in-person 775 00:30:31,610 --> 00:30:33,260 groups. I am very much an introvert, 776 00:30:33,260 --> 00:30:35,060 so that's why I love podcasting because I 777 00:30:35,100 --> 00:30:37,060 like one on one. Relationships are very 778 00:30:37,060 --> 00:30:39,940 small, like small group relationships and I 779 00:30:39,940 --> 00:30:42,260 know I. So I started this podcast in February 780 00:30:42,260 --> 00:30:45,780 of 2017, so well over eight and a half years 781 00:30:45,780 --> 00:30:47,940 ago. And I there's so many women that I have 782 00:30:47,940 --> 00:30:49,980 met and maintained relationships who have 783 00:30:49,980 --> 00:30:51,620 been guests on the podcast, actually an 784 00:30:51,620 --> 00:30:54,300 episode that's coming up very soon after this 785 00:30:54,300 --> 00:30:56,500 one is with Stacy Brown Randall, 786 00:30:56,780 --> 00:30:58,660 who focuses on client referrals, 787 00:30:58,660 --> 00:31:01,820 and she was first on this podcast in in 2018. 788 00:31:02,220 --> 00:31:04,300 And then she and her team reached back out to 789 00:31:04,340 --> 00:31:06,020 me a couple months ago because she has her 790 00:31:06,020 --> 00:31:07,340 new book out and said, 791 00:31:07,420 --> 00:31:09,260 would you like to have Stacy on the podcast 792 00:31:09,260 --> 00:31:11,140 again? And I said, absolutely. 793 00:31:11,500 --> 00:31:14,060 And even though we had not seen each other on 794 00:31:14,060 --> 00:31:16,540 zoom, you know, probably since 2018, 795 00:31:16,740 --> 00:31:18,780 but even it had been that long, 796 00:31:18,780 --> 00:31:20,500 but I still felt like we had to have this 797 00:31:20,500 --> 00:31:22,780 great conversation. She's in my podcast 798 00:31:22,780 --> 00:31:25,580 catalog, like this evergreen content library. 799 00:31:25,580 --> 00:31:27,820 So of course I would have her back on now if 800 00:31:27,820 --> 00:31:29,380 I had never heard of her before, 801 00:31:29,540 --> 00:31:31,380 had never had any relationship with her 802 00:31:31,380 --> 00:31:33,860 before. I'm sure I've gotten emails with 803 00:31:33,860 --> 00:31:35,980 similar things like such and such a book is 804 00:31:35,980 --> 00:31:39,180 coming out, and I just ignore it because it 805 00:31:39,180 --> 00:31:40,660 doesn't have the same resonance. 806 00:31:40,700 --> 00:31:42,220 Julie Fry: Yeah, yeah, yeah. 807 00:31:42,220 --> 00:31:43,260 It's amazing. 808 00:31:43,300 --> 00:31:44,460 I mean, one of our clients, 809 00:31:44,460 --> 00:31:48,380 she's been on one podcast four times because 810 00:31:48,380 --> 00:31:51,580 of that relationship, and they just keep 811 00:31:51,580 --> 00:31:53,340 wanting to have her back because she's got 812 00:31:53,340 --> 00:31:55,140 interesting things to say about a wide 813 00:31:55,140 --> 00:31:56,260 variety of topics. 814 00:31:56,260 --> 00:31:59,420 So, um, yeah, definitely plants that seed for 815 00:31:59,460 --> 00:32:01,300 lots and lots of really good things on both 816 00:32:01,300 --> 00:32:01,820 sides. 817 00:32:02,500 --> 00:32:05,340 Carol Cox: I feel like something that holds people back 818 00:32:05,340 --> 00:32:08,100 from being a guest on podcasts is that they 819 00:32:08,300 --> 00:32:09,700 overcomplicate it. 820 00:32:09,740 --> 00:32:13,140 They feel like they have to have answers to 821 00:32:13,180 --> 00:32:15,020 any question that could be asked. 822 00:32:15,020 --> 00:32:17,060 And they and they get nervous about that. 823 00:32:17,060 --> 00:32:18,700 And they and especially for the over 824 00:32:18,740 --> 00:32:20,300 preparers who are listening, 825 00:32:20,420 --> 00:32:22,100 you know who you are. You can raise your 826 00:32:22,100 --> 00:32:23,540 hand. I know who you are, 827 00:32:23,540 --> 00:32:25,500 I see you, I understand you, 828 00:32:25,660 --> 00:32:26,980 hopefully, if you're listening to this 829 00:32:26,980 --> 00:32:28,580 conversation and you've listened to other 830 00:32:28,580 --> 00:32:32,390 episodes that most podcasts are very natural 831 00:32:32,390 --> 00:32:34,670 conversations, and a good host will kind of 832 00:32:34,950 --> 00:32:37,830 keep the conversation going based on what is 833 00:32:37,870 --> 00:32:39,110 being talked about. 834 00:32:39,110 --> 00:32:41,430 And there I don't think there's any podcast 835 00:32:41,470 --> 00:32:43,910 host out there who are looking or if they 836 00:32:43,910 --> 00:32:46,310 are, it's a totally different purpose of the 837 00:32:46,310 --> 00:32:48,950 podcast, like gotcha questions or trying to 838 00:32:48,990 --> 00:32:50,030 paint you into a corner, 839 00:32:50,030 --> 00:32:51,430 or to get you to say something that you don't 840 00:32:51,430 --> 00:32:53,430 want to say. Like, that is not what most of 841 00:32:53,430 --> 00:32:54,950 these podcasts are doing. 842 00:32:54,950 --> 00:32:57,630 So what advice do you have for the people 843 00:32:57,630 --> 00:32:58,790 listening who are like, 844 00:32:58,790 --> 00:33:00,110 well, I don't I don't know what they're going 845 00:33:00,150 --> 00:33:01,950 to ask or I want to have all the questions in 846 00:33:01,950 --> 00:33:03,590 advance or I want to feel really prepared or 847 00:33:03,590 --> 00:33:05,870 I need to practice and I'm just not sure what 848 00:33:05,910 --> 00:33:06,470 to say. 849 00:33:06,510 --> 00:33:09,310 Julie Fry: Yeah. So this is another one where if you are 850 00:33:09,310 --> 00:33:11,430 a perfectionist and like to know what's 851 00:33:11,430 --> 00:33:13,510 coming, this is another place where you can 852 00:33:13,510 --> 00:33:17,590 use AI. So you can go to the host website, 853 00:33:17,710 --> 00:33:19,030 grab transcripts. 854 00:33:19,030 --> 00:33:20,630 You could grab a couple, 855 00:33:20,870 --> 00:33:23,710 pop those into AI and then tell it, 856 00:33:23,710 --> 00:33:25,910 I have an interview coming up on this show. 857 00:33:26,470 --> 00:33:28,510 I want to be as prepared as possible. 858 00:33:28,510 --> 00:33:30,480 What are some likely questions that they 859 00:33:30,480 --> 00:33:31,720 might be asking me. 860 00:33:31,760 --> 00:33:32,960 Tell me about the tone. 861 00:33:32,960 --> 00:33:34,040 Tell me about the style. 862 00:33:34,360 --> 00:33:36,280 Fill in with the questions that you want 863 00:33:36,280 --> 00:33:39,840 answers to. And AI does a pretty good job of 864 00:33:39,960 --> 00:33:43,280 making sure that you feel prepared and that 865 00:33:43,280 --> 00:33:44,760 there aren't any gotchas. 866 00:33:44,880 --> 00:33:47,240 Another place where it's helpful to is if the 867 00:33:47,240 --> 00:33:49,960 host has a question that they ask every 868 00:33:49,960 --> 00:33:52,320 single guest, but they don't tell you that 869 00:33:52,320 --> 00:33:53,800 they're going to ask this. This does 870 00:33:53,800 --> 00:33:54,920 sometimes happen. 871 00:33:55,320 --> 00:33:57,560 It will get caught in that AI prompt. 872 00:33:57,560 --> 00:33:59,640 So that's that's a great way to use AI, 873 00:33:59,680 --> 00:34:01,720 especially if you like to be Uber prepared. 874 00:34:02,160 --> 00:34:03,920 Carol Cox: That has happened to me before where they're 875 00:34:03,920 --> 00:34:05,920 like, oh, what's your favorite book or who's 876 00:34:05,920 --> 00:34:07,560 your favorite like women role model? 877 00:34:07,560 --> 00:34:09,320 And of course I have, I have some, 878 00:34:09,320 --> 00:34:10,520 but in the moment I'm like, 879 00:34:10,560 --> 00:34:11,760 oh, I don't know. 880 00:34:13,560 --> 00:34:15,440 Julie Fry: So yeah, it's happened to me too. 881 00:34:16,240 --> 00:34:18,120 Carol Cox: Yeah. And that's the thing. Like sometimes it 882 00:34:18,120 --> 00:34:20,040 happens and so you can just just think of 883 00:34:20,040 --> 00:34:21,640 something or just say, oh, I don't. That's a 884 00:34:21,640 --> 00:34:23,000 good question. Like there's, 885 00:34:23,240 --> 00:34:24,680 there's a lot of them that I know or 886 00:34:24,680 --> 00:34:25,360 something like. 887 00:34:25,360 --> 00:34:28,120 Julie Fry: Yeah, nobody, nobody is gonna like find you 888 00:34:28,120 --> 00:34:30,200 online. And I can't believe you didn't know 889 00:34:30,200 --> 00:34:31,600 the answer to that question. 890 00:34:32,200 --> 00:34:33,760 Carol Cox: Right? Yes. And this is. 891 00:34:33,800 --> 00:34:34,920 And so, you know, when we work with our 892 00:34:34,920 --> 00:34:37,720 clients, we we build out their signature talk 893 00:34:37,720 --> 00:34:40,000 for them. And what I explained to them, 894 00:34:40,040 --> 00:34:42,160 this is your foundation for what you want to 895 00:34:42,160 --> 00:34:43,680 talk about. So obviously you're not going to 896 00:34:43,680 --> 00:34:45,640 go and deliver your talk when you're a guest 897 00:34:45,640 --> 00:34:46,800 on your podcast. 898 00:34:46,800 --> 00:34:47,880 But if they ask you like, 899 00:34:47,880 --> 00:34:49,720 well, how do you work with your clients? Or 900 00:34:49,760 --> 00:34:51,440 like, what is a, you know, what's a client 901 00:34:51,440 --> 00:34:52,920 journey that someone has been on? 902 00:34:52,920 --> 00:34:54,560 Or why would someone, you know, 903 00:34:54,640 --> 00:34:56,560 um, have this problem? 904 00:34:56,560 --> 00:34:58,120 What would you tell them? You've probably 905 00:34:58,120 --> 00:34:59,920 already we've already thought about that and 906 00:34:59,920 --> 00:35:01,720 mapped it all out on your talk. 907 00:35:01,720 --> 00:35:03,800 So you have the answers are there. 908 00:35:04,280 --> 00:35:06,280 And when I tell them, it's like you already 909 00:35:06,320 --> 00:35:08,680 know your content, like you know what you do 910 00:35:08,680 --> 00:35:10,840 in your business. You know who you help. 911 00:35:10,880 --> 00:35:12,560 You know, if you wrote a book, 912 00:35:12,600 --> 00:35:14,720 you know what's in the book. So just just 913 00:35:14,720 --> 00:35:16,360 talk from that. It doesn't have to be 914 00:35:16,360 --> 00:35:18,080 perfect. It doesn't have to be this perfect 915 00:35:18,080 --> 00:35:19,760 32nd soundbite. 916 00:35:19,760 --> 00:35:22,120 Because back to this idea of authenticity and 917 00:35:22,120 --> 00:35:23,560 and humanity. 918 00:35:23,760 --> 00:35:26,440 We just want we want even some of the, 919 00:35:26,440 --> 00:35:27,840 the messy parts or like, 920 00:35:27,880 --> 00:35:29,690 oh, I was just telling a story, 921 00:35:29,690 --> 00:35:31,730 but now I just forgot why I was saying that. 922 00:35:32,090 --> 00:35:35,010 That's okay. I listen to really big name 923 00:35:35,010 --> 00:35:36,930 podcasts and that happens sometimes to them. 924 00:35:36,970 --> 00:35:39,130 Julie Fry: Yeah, absolutely. 925 00:35:39,130 --> 00:35:42,050 Absolutely. Um, done is better than perfect 926 00:35:42,410 --> 00:35:43,370 with everything. 927 00:35:43,410 --> 00:35:44,690 Carol Cox: Yeah. And the more you do it, 928 00:35:44,690 --> 00:35:46,490 the easier it gets, I promise. 929 00:35:46,530 --> 00:35:48,290 It really does. I remember the very first 930 00:35:48,290 --> 00:35:51,010 podcast I was on, I think it was January of 931 00:35:51,050 --> 00:35:53,970 2016 or sometime in 2016. 932 00:35:54,410 --> 00:35:55,650 Yeah, very, very early. 933 00:35:55,650 --> 00:35:58,090 And I'm still in contact with that host who 934 00:35:58,090 --> 00:35:59,610 runs that. I don't know if she still has her 935 00:35:59,610 --> 00:36:01,130 podcast or not, but I'm still in touch with 936 00:36:01,130 --> 00:36:02,290 her and she's great. 937 00:36:02,290 --> 00:36:04,290 And yeah, I was nervous because I didn't have 938 00:36:04,290 --> 00:36:06,050 my own podcast at the time. 939 00:36:06,050 --> 00:36:08,050 That was the first podcast I had ever been a 940 00:36:08,090 --> 00:36:09,650 guest on. But, you know, 941 00:36:09,690 --> 00:36:12,450 it just it gets easier the more that you do 942 00:36:12,450 --> 00:36:14,610 it. So just like if you keep putting the reps 943 00:36:14,610 --> 00:36:17,450 in, then any one podcast appearance is not 944 00:36:17,450 --> 00:36:19,130 going to be a make or break it for you. 945 00:36:19,330 --> 00:36:20,370 Julie Fry: Absolutely. 946 00:36:20,410 --> 00:36:23,850 Yeah. I also my first podcast appearance, 947 00:36:23,850 --> 00:36:26,250 I did every single thing wrong. 948 00:36:26,410 --> 00:36:29,500 I didn't listen to an episode beforehand. 949 00:36:29,540 --> 00:36:31,860 I didn't share it when it went live. 950 00:36:32,100 --> 00:36:33,660 I didn't have a microphone. 951 00:36:33,700 --> 00:36:36,420 Right? Like it was just did everything wrong. 952 00:36:36,900 --> 00:36:37,940 And we're still friends. 953 00:36:38,620 --> 00:36:39,780 Carol Cox: Right? Right? Yes. 954 00:36:39,780 --> 00:36:41,140 Yeah. It's okay. Oh. 955 00:36:41,660 --> 00:36:43,900 So let's. Yeah. So I'm having a good 956 00:36:43,900 --> 00:36:45,700 microphone is important if you're going to be 957 00:36:45,700 --> 00:36:47,220 doing podcast interviews, 958 00:36:47,220 --> 00:36:50,300 if you just do one in your life like ever, 959 00:36:50,340 --> 00:36:51,780 then don't worry about buying a special 960 00:36:51,780 --> 00:36:53,580 microphone. But you definitely should have a 961 00:36:53,580 --> 00:36:55,860 good quality microphone and have a nice setup 962 00:36:55,860 --> 00:36:57,260 for that. And I and Julie, 963 00:36:57,260 --> 00:36:59,140 I'm sure you do. You have resources on your 964 00:36:59,140 --> 00:37:00,660 website about that. 965 00:37:00,700 --> 00:37:02,180 Julie Fry: You know, actually we don't. 966 00:37:02,180 --> 00:37:04,580 But the the podcast that we send any of our 967 00:37:04,580 --> 00:37:07,420 done for you clients is the Samsung to Q-u. 968 00:37:07,780 --> 00:37:10,460 Uh, just plugs right into your USB. 969 00:37:10,860 --> 00:37:13,540 Uh, you can get them for under $100. 970 00:37:13,540 --> 00:37:15,420 So that's a, that's a great one. 971 00:37:15,420 --> 00:37:18,300 And the ATR 2100 I know people really like 972 00:37:18,340 --> 00:37:18,740 to. 973 00:37:19,140 --> 00:37:22,020 Carol Cox: Yeah I used the ATR for years until I got the 974 00:37:22,020 --> 00:37:23,580 Shure, which is what I'm using now. But that 975 00:37:23,580 --> 00:37:24,820 was about a year ago. 976 00:37:25,020 --> 00:37:26,020 Yeah. And the. 977 00:37:26,020 --> 00:37:26,820 Julie Fry: Step up. 978 00:37:26,860 --> 00:37:28,380 Carol Cox: Yeah, that's a step up. I mean, the sure is 979 00:37:28,380 --> 00:37:29,780 probably about 300. 980 00:37:29,820 --> 00:37:31,420 The ATR is under 100. 981 00:37:31,420 --> 00:37:34,580 So you can do the under $100 podcast mix. 982 00:37:34,580 --> 00:37:36,820 And it is it makes a world of difference. 983 00:37:36,820 --> 00:37:38,380 It really does because you want to you want 984 00:37:38,420 --> 00:37:40,140 to have good content, but you also want to 985 00:37:40,140 --> 00:37:42,260 have good audio quality because podcasts, 986 00:37:42,300 --> 00:37:44,140 people are listening in their ears a lot, 987 00:37:44,180 --> 00:37:45,580 and you want to make sure that that audio 988 00:37:45,580 --> 00:37:46,500 quality is high. 989 00:37:46,620 --> 00:37:47,060 Julie Fry: Yeah. 990 00:37:47,660 --> 00:37:48,900 Carol Cox: Yeah. All right. Julie. 991 00:37:48,900 --> 00:37:50,620 So what have, I guess, 992 00:37:50,660 --> 00:37:53,540 like what what have you been your favorite? 993 00:37:53,580 --> 00:37:55,500 What are your favorite podcasts to listen to? 994 00:37:55,540 --> 00:37:56,980 Now I'm putting you on the spot because I did 995 00:37:56,980 --> 00:38:00,180 not give you this question. I know you had a 996 00:38:00,220 --> 00:38:01,980 LinkedIn post recently where you asked, 997 00:38:01,980 --> 00:38:03,180 you're like, oh, I'm looking for some new 998 00:38:03,180 --> 00:38:05,140 podcasts to listen to because, 999 00:38:05,180 --> 00:38:06,380 you know, it's always nice to explore 1000 00:38:06,380 --> 00:38:07,940 different things. So I guess tell us, 1001 00:38:07,980 --> 00:38:10,700 like, what genres do you listen to a podcast, 1002 00:38:10,700 --> 00:38:12,660 and do you have any favorites from, 1003 00:38:12,700 --> 00:38:14,340 even if it's a while ago or any current 1004 00:38:14,340 --> 00:38:14,980 favorites? 1005 00:38:15,020 --> 00:38:17,980 Julie Fry: Yeah, so I've really shifted it up a lot. 1006 00:38:18,020 --> 00:38:21,700 So I don't do much direct client work 1007 00:38:21,700 --> 00:38:25,630 anymore, so I'm not doing as much research on 1008 00:38:25,630 --> 00:38:27,710 podcasts that our clients might be guesting 1009 00:38:27,710 --> 00:38:29,190 on. I'm just going to pull up my phone here. 1010 00:38:29,230 --> 00:38:30,790 Carol Cox: Yeah, no, I'll pull mine up too, 1011 00:38:30,790 --> 00:38:32,350 and we'll let the listeners know what's in 1012 00:38:32,350 --> 00:38:32,750 our queue. 1013 00:38:32,790 --> 00:38:34,790 Julie Fry: My favorite genre is comedy, 1014 00:38:34,990 --> 00:38:37,630 and so my go to's for comedy are Conan 1015 00:38:37,630 --> 00:38:40,870 O'Brien Needs a Friend and Good Hang with Amy 1016 00:38:40,910 --> 00:38:43,430 Poehler. So big, big names. 1017 00:38:43,550 --> 00:38:46,110 Um, I do like to mix in the smaller 1018 00:38:46,110 --> 00:38:47,750 independent podcasts too. 1019 00:38:47,990 --> 00:38:49,430 Uh, I've had it. 1020 00:38:49,470 --> 00:38:51,190 Have you listened to? I've had it. 1021 00:38:51,430 --> 00:38:51,990 Carol Cox: No. 1022 00:38:52,550 --> 00:38:55,230 Julie Fry: Oh my gosh. I think I suspect that you would 1023 00:38:55,230 --> 00:38:58,990 love them. They are two Oklahoma suburban 1024 00:38:59,030 --> 00:39:01,670 moms, one as an attorney. 1025 00:39:01,830 --> 00:39:03,550 It's a political podcast. 1026 00:39:03,550 --> 00:39:06,270 And they are hilarious. 1027 00:39:06,270 --> 00:39:08,430 They are. They could be comedians. 1028 00:39:08,430 --> 00:39:09,630 I know they also have a book, 1029 00:39:09,630 --> 00:39:11,190 but I love I've had it. 1030 00:39:11,190 --> 00:39:12,830 I just started listening to that. 1031 00:39:12,830 --> 00:39:14,110 So speaking your brand. 1032 00:39:14,110 --> 00:39:17,030 There you are on my on my player. 1033 00:39:17,310 --> 00:39:20,910 Um, for business, I like female focused, 1034 00:39:20,910 --> 00:39:22,270 women focused podcasts, 1035 00:39:22,270 --> 00:39:24,270 so I like speaking your brand, 1036 00:39:24,680 --> 00:39:26,680 I like sales maven. 1037 00:39:27,120 --> 00:39:30,600 Um, those are kind of the two for business 1038 00:39:30,600 --> 00:39:32,440 that are at the top of my list right now, 1039 00:39:32,760 --> 00:39:36,040 and one that I listen to a lot is nothing 1040 00:39:36,040 --> 00:39:37,240 much happens. 1041 00:39:37,240 --> 00:39:39,400 Bedtime stories for grown ups, 1042 00:39:39,560 --> 00:39:41,640 for when you wake up in the middle of the 1043 00:39:41,640 --> 00:39:43,760 night and you can't go back to sleep, 1044 00:39:44,000 --> 00:39:47,200 and I pop my earbuds in and put that podcast 1045 00:39:47,200 --> 00:39:48,720 on and I go right back to sleep. 1046 00:39:49,320 --> 00:39:50,880 Carol Cox: Oh my God, I needed that last night. 1047 00:39:51,480 --> 00:39:52,240 Yeah, that was. 1048 00:39:52,560 --> 00:39:54,040 Julie Fry: A good one. It's a good one. 1049 00:39:54,040 --> 00:39:56,200 It's kind of on heavy rotation these days. 1050 00:39:57,160 --> 00:39:59,680 Carol Cox: That's a great idea. I have a Kindle, 1051 00:39:59,680 --> 00:40:01,600 so I will read with my Kindle before I go to 1052 00:40:01,640 --> 00:40:03,280 bed at night. And then I wake up and it's 1053 00:40:03,320 --> 00:40:05,280 like laying next to my head. 1054 00:40:05,280 --> 00:40:08,000 And then I'll just I try to find a relatively 1055 00:40:08,000 --> 00:40:10,000 boring book to read when I wake up in the 1056 00:40:10,000 --> 00:40:11,560 middle of the night to put me back to sleep 1057 00:40:11,600 --> 00:40:13,160 like nothing. That's really interesting, 1058 00:40:13,160 --> 00:40:14,920 because if it's interesting, I'm gonna keep 1059 00:40:14,920 --> 00:40:15,720 myself awake. 1060 00:40:16,040 --> 00:40:17,960 Julie Fry: Yeah, and that's what this is perfect for. 1061 00:40:18,000 --> 00:40:20,960 It's just a story where literally nothing 1062 00:40:20,960 --> 00:40:24,330 happens. Like it talks about the snow covered 1063 00:40:24,330 --> 00:40:27,170 path that you're walking down along a fence, 1064 00:40:27,210 --> 00:40:29,090 and it's just very soothing and it puts you 1065 00:40:29,090 --> 00:40:29,890 back to sleep. 1066 00:40:30,170 --> 00:40:31,570 Carol Cox: Oh, okay. I'll definitely have to check that 1067 00:40:31,570 --> 00:40:33,890 out. So I know probably no surprise, 1068 00:40:33,890 --> 00:40:35,330 but maybe I need to. 1069 00:40:35,370 --> 00:40:37,650 I need an intervention as I listen to way too 1070 00:40:37,650 --> 00:40:40,290 many politics and news podcasts, 1071 00:40:40,410 --> 00:40:41,730 right? Okay. 1072 00:40:41,770 --> 00:40:43,650 Julie Fry: Yeah, I didn't go very deep on what I 1073 00:40:43,650 --> 00:40:45,250 listened to there, but yeah, there are quite 1074 00:40:45,250 --> 00:40:45,730 a few. 1075 00:40:46,450 --> 00:40:48,370 Carol Cox: And okay, so here's how I justify it. 1076 00:40:48,370 --> 00:40:50,570 Is that I, I, you know, 1077 00:40:50,610 --> 00:40:51,650 I want to stay informed. 1078 00:40:51,650 --> 00:40:54,210 I really have I think I've calmed down a lot 1079 00:40:54,250 --> 00:40:56,210 this year and I've kind of I think I've been 1080 00:40:56,210 --> 00:40:57,850 through like the five stages of grief. 1081 00:40:57,850 --> 00:40:59,690 So I'm, I think I'm in like the not 1082 00:40:59,690 --> 00:41:01,210 acceptance and the thing in the sense that I 1083 00:41:01,210 --> 00:41:02,570 like how things are going, but more like 1084 00:41:02,570 --> 00:41:04,450 acceptance is going to be chaos and we're 1085 00:41:04,450 --> 00:41:06,490 never going to like what is going on on a day 1086 00:41:06,490 --> 00:41:08,090 to day, week to week basis. But we have to 1087 00:41:08,090 --> 00:41:10,330 keep moving forward with our businesses, 1088 00:41:10,330 --> 00:41:11,650 our relationships. You know, 1089 00:41:11,690 --> 00:41:14,610 all of that while doing the best that you 1090 00:41:14,610 --> 00:41:16,650 know, the help that we can where it's 1091 00:41:16,650 --> 00:41:18,650 appropriate. So but I listened to the 1092 00:41:18,650 --> 00:41:20,570 politics podcast because I feel like they're 1093 00:41:20,570 --> 00:41:23,570 my friends. Is that parasocial relationship 1094 00:41:23,570 --> 00:41:25,850 because I've been listening to them for like 1095 00:41:25,890 --> 00:41:27,170 8 or 10 years now. 1096 00:41:27,170 --> 00:41:28,290 At this point, you know, 1097 00:41:28,330 --> 00:41:31,530 off and on. And I feel like listening to them 1098 00:41:31,770 --> 00:41:35,170 helps me to feel less alone in what is going 1099 00:41:35,170 --> 00:41:37,810 on. And I would rather listen to an hour, 1100 00:41:37,810 --> 00:41:39,570 an hour and a half long conversation they're 1101 00:41:39,570 --> 00:41:42,490 having, which gets into more depth and nuance 1102 00:41:42,490 --> 00:41:44,170 than just reading headlines. 1103 00:41:44,210 --> 00:41:45,650 Yes, that is what's going on. 1104 00:41:45,650 --> 00:41:47,410 So that's how I and it actually makes me feel 1105 00:41:47,450 --> 00:41:47,890 better. 1106 00:41:48,410 --> 00:41:49,650 Julie Fry: Yeah. Same. 1107 00:41:49,690 --> 00:41:52,490 I don't understand when I have a lot of 1108 00:41:52,490 --> 00:41:55,170 friends that have just checked out entirely 1109 00:41:55,170 --> 00:41:56,650 because they say it makes them feel 1110 00:41:56,650 --> 00:41:59,690 uncomfortable. And when I listen to Heather 1111 00:41:59,690 --> 00:42:01,650 Cox Richardson or somebody like that, 1112 00:42:01,650 --> 00:42:04,130 I feel like I get an understanding of what's 1113 00:42:04,130 --> 00:42:05,970 going on in the context, 1114 00:42:06,010 --> 00:42:07,570 the greater context of history, 1115 00:42:07,570 --> 00:42:09,410 too. And so it does. 1116 00:42:09,410 --> 00:42:12,090 It actually makes me feel better than if I 1117 00:42:12,130 --> 00:42:14,210 just stuck my head in the sand and pretended 1118 00:42:14,210 --> 00:42:16,090 like nothing is happening. 1119 00:42:17,330 --> 00:42:19,330 Carol Cox: Yeah, exactly. So I have a recommendation 1120 00:42:19,330 --> 00:42:20,450 because as you all know, 1121 00:42:20,450 --> 00:42:21,900 who are listeners for a while. 1122 00:42:21,900 --> 00:42:24,220 I really want to make sure that we're 1123 00:42:24,260 --> 00:42:26,460 literally listening to women's voices, 1124 00:42:26,700 --> 00:42:28,740 and we know that so many of the top podcasts 1125 00:42:28,740 --> 00:42:30,020 are by men. 1126 00:42:30,020 --> 00:42:31,340 And again, I listen to them. 1127 00:42:31,340 --> 00:42:33,900 Ezra Klein Show and Hardfork, 1128 00:42:33,940 --> 00:42:35,780 the tech podcast from the New York Times. 1129 00:42:35,820 --> 00:42:37,580 Like, I love those podcasts. I listen to 1130 00:42:37,620 --> 00:42:39,540 them, but and they do a good job of having 1131 00:42:39,540 --> 00:42:42,140 women. Guest a good balance on there as well, 1132 00:42:42,140 --> 00:42:44,420 but one that I recommend is a relatively new 1133 00:42:44,420 --> 00:42:46,100 podcast that launched this year. It's called 1134 00:42:46,100 --> 00:42:49,020 The Best People is with Nicole Wallace, 1135 00:42:49,020 --> 00:42:50,900 and she's an anchor on MSNBC. 1136 00:42:51,260 --> 00:42:52,860 So she's been an anchor for a while. So it's 1137 00:42:52,860 --> 00:42:54,260 called The Best People, and it's her new 1138 00:42:54,260 --> 00:42:55,740 podcast. And it is like, 1139 00:42:55,780 --> 00:42:57,700 you know, politics and news driven because 1140 00:42:57,700 --> 00:42:59,340 that's what she does on MSNBC. 1141 00:42:59,380 --> 00:43:01,940 But again, you know, longer form interviews. 1142 00:43:01,940 --> 00:43:03,460 And I really have enjoyed that. 1143 00:43:03,780 --> 00:43:05,500 Julie Fry: Okay, great. I will check that one out. 1144 00:43:05,500 --> 00:43:06,620 I haven't listened to it. 1145 00:43:07,060 --> 00:43:07,540 Thank you. 1146 00:43:07,900 --> 00:43:09,940 Carol Cox: Yeah. You're welcome. See this is your 1147 00:43:09,940 --> 00:43:11,620 podcast recommendations when you, 1148 00:43:11,780 --> 00:43:13,900 uh, have a guest like Julie on the podcast. 1149 00:43:15,700 --> 00:43:19,180 All right. Julie. So any final thoughts or 1150 00:43:19,460 --> 00:43:21,510 calls to action for the audience? 1151 00:43:22,390 --> 00:43:26,270 Julie Fry: Yes. So if you are thinking about how you 1152 00:43:26,270 --> 00:43:30,030 want to be visible and you haven't taken any 1153 00:43:30,070 --> 00:43:32,870 action on it, as Carol and I have been 1154 00:43:32,870 --> 00:43:36,990 talking about, our stories are so important. 1155 00:43:36,990 --> 00:43:40,310 And with the podcast industry being so male 1156 00:43:40,310 --> 00:43:42,390 dominated, and with the shift in our 1157 00:43:42,390 --> 00:43:45,590 political landscape of wanting to minimize 1158 00:43:45,590 --> 00:43:48,790 women's voices, it's more important than ever 1159 00:43:48,790 --> 00:43:50,870 for you to speak. 1160 00:43:51,030 --> 00:43:54,110 And whether it's starting on a really small 1161 00:43:54,110 --> 00:43:56,470 podcast that is hosted by your friend that 1162 00:43:56,470 --> 00:43:58,470 has two listeners, that's a great place to 1163 00:43:58,510 --> 00:44:00,750 start, because then you can start using that 1164 00:44:00,750 --> 00:44:03,190 muscle and getting your reps in and building 1165 00:44:03,190 --> 00:44:06,430 up. So, um, yeah, just use your voice, 1166 00:44:06,430 --> 00:44:08,710 please. We need we need to hear from you. 1167 00:44:09,230 --> 00:44:11,990 Carol Cox: Yes. And find that community of support that 1168 00:44:11,990 --> 00:44:13,790 will help you to do that because, 1169 00:44:13,830 --> 00:44:16,550 you know, you can feel alone and vulnerable 1170 00:44:16,550 --> 00:44:17,670 and uncertain. 1171 00:44:17,670 --> 00:44:20,670 So, you know, go check out Julie. 1172 00:44:20,710 --> 00:44:22,550 Definitely connect with her on LinkedIn. 1173 00:44:22,790 --> 00:44:24,750 Her LinkedIn profile will be in the show 1174 00:44:24,750 --> 00:44:26,350 notes. Connect with me on LinkedIn if you 1175 00:44:26,350 --> 00:44:29,110 haven't already and go to Julie's website. 1176 00:44:29,110 --> 00:44:30,950 That link is also in the show notes to check 1177 00:44:30,950 --> 00:44:32,110 out her services. 1178 00:44:32,110 --> 00:44:35,350 If you are interested in getting booked on 1179 00:44:35,350 --> 00:44:38,270 podcasts as a guest, Julie is the person to 1180 00:44:38,310 --> 00:44:39,590 go to Julie and her team. 1181 00:44:40,230 --> 00:44:42,350 Julie Fry: Thank you Carol, I appreciate that. 1182 00:44:42,670 --> 00:44:44,310 Carol Cox: Yeah, you're so welcome. Well, Julie, 1183 00:44:44,310 --> 00:44:46,350 thank you so much for coming on the Speaking 1184 00:44:46,350 --> 00:44:48,230 Your Brand podcast. This has been a long 1185 00:44:48,230 --> 00:44:51,270 overdue, but I'm so glad it happened. 1186 00:44:51,270 --> 00:44:53,670 And for all of you who are listening, 1187 00:44:53,830 --> 00:44:55,670 take action this week. 1188 00:44:55,790 --> 00:44:58,030 Do a little bit of research to find a couple 1189 00:44:58,070 --> 00:44:59,870 of podcasts that you could be a great guest 1190 00:44:59,870 --> 00:45:02,070 on. Find some warm connections. 1191 00:45:02,070 --> 00:45:04,230 If you know any podcast hosts or you know, 1192 00:45:04,230 --> 00:45:06,190 have some colleagues of yours who have been 1193 00:45:06,190 --> 00:45:07,830 guests on podcasts who will do an 1194 00:45:07,830 --> 00:45:10,150 introduction for you, that could be a great 1195 00:45:10,150 --> 00:45:11,350 place to start. 1196 00:45:11,830 --> 00:45:13,710 Until next time, thanks for listening.