In this episode of The SaaS SEO Show, we’ve interviewed Caitlin Burns, Content Lead at Dovetail, and discussed content strategy, SEO content and more.
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Here’s what we’re covering:
- What is Dovetail? Who’s using the product and gets the most value?
- Does Caitlin use Dovetail for customer research?
- Why Dovetail’s website design catches the eye?
- The importance of a good website design.
- The role of SEO content in Dovetail’s content strategy.
- How Dovetail approaches keyword research.
- Conducting Customer research.
- Dovetail’s magazine Outlier:
- How the Slack community contributes to Dovetail’s success.
- How Dovetail evaluates content marketing performance and ROI.
- What the future holds for SaaS content marketing?
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Useful Links:
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This episode is brought to you by Minuttia and is sponsored by Ahrefs.
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