The Rice Stuff

It's the most wonderful time of year: National Rice Month! This year is the 35th Anniversary and co-hosts Michael Klein and Asiha Grigsby are joined by USA Rice's Cameron Jacobs and Deborah Willenborg to talk all things NRM. From newsletters, influencers, and the 10th annual NRM Video Scholarship contest, to restaurant partners Fuzzy's Taco Shop and Rock N Roll Sushi, and shelf talkers in 1,000 supermarkets, it will be difficult to avoid NRM messaging! Plus, cook offs, massive rice donations, and a sneak peek of the all new U.S. jasmine ad campaign. Dig in and Think Rice!

www.thinkrice.com/jasmine www.reelricecontest.com www.youtube.com/@TheUsaRiceFederation

With special guests:

Cameron Jacobs, USA Rice and Deborah Willenborg, USA Rice

Hosted by:

Michael Klein and Asiha Grigsby

What is The Rice Stuff?

During each episode, your hosts Michael and Lesley will explore the world of U.S.-grown rice through the eyes of the people who know it best – farmers, millers, researchers, marketers, exporters and end-users.

Whether it's amazing achievements in sustainability and conservation, exciting promotional strategies, or innovative technology, we'll get deep into the weeds to tell the story of U.S. rice. Whether you're a seasoned ag industry professional or just looking to learn more about the rice in your pantry, The Rice Stuff has something for everyone.