Welcome to our Season 6 finale episode! Co-host Klaudia Tirico is coming to you live from last week’s B2B Sales and Marketing Exchange show floor in Boston alongside FullSurge’s Mitch Duckler. The pair discuss Duckler’s new book titled, “The Indispensable Brand: Move from Invisible to Invaluable,” and the significance of constructing a successful brand strategy.

Show Notes

Welcome to our Season 6 finale episode! Co-host Klaudia Tirico is coming to you live from last week’s B2B Sales and Marketing Exchange show floor in Boston alongside FullSurge’s Mitch Duckler. The pair discuss Duckler’s new book titled, “The Indispensable Brand: Move from Invisible to Invaluable,” and the significance of constructing a successful brand strategy.

Marketers are so focused on best practices, clicks, followers, comments, posts and shares that they forget to build up their brand, while driving transactions. Duckler stresses the direct correlation between brand differentiation and very important business metrics. Here are the essential ways a brand can be differentiated based on these four questions:

What you do for your customer / the value you add;
How you provide that benefit;
Why your company does what it does / its purpose; and
Who your target audience is / brand persona.

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What is B2B Marketing Exchange?

The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.