The Conduit

We explain three approaches to scaling PPC when you've exhausted your bottom of funnel search ads. You'll learn how to move up the funnel in Google search ads with MOFU target keywords; dedicate paid search budget to Bing to scale BOFU search ads; and expand your BOFU, Google search ads with geo expansion.

Show Notes

Accompanying blogpost: 3 Tactics for Overcoming Low Paid Search Volume as a B2B SaaS Company
You may also like: Episode 2 of Inflection Point (as advertised in this episode)

We explain three approaches to scaling PPC when you've exhausted your bottom of funnel search ads. You'll learn how to move up the funnel in Google search ads with MOFU target keywords; dedicate paid search budget to Bing to scale BOFU search ads; and expand your BOFU, Google search ads with geo expansion.

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SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. 

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What is The Conduit?

Get all the audio content from Powered by Search in a single subscription. If you love shows like SaaS Marketing Bites, Inflection Point and Insider Marketing, you should subscribe so you don't miss anything. The Conduit will also include audio that we won't publish anywhere else like masterclass recordings, expert Q&As and more.