LOCAL EDGE

Tune in to Local Edge Episode 6 and explore the latest and most impactful trends in local media advertising! Hosted by Shawna Randolph, this episode offers valuable insights to help local advertisers gain a competitive edge. In this episode, Scott Stewart, General Manager of Glass Room, shares his experiences and challenges in establishing a local business and offers advice on convincing investors to believe in your vision. Brent Fitzpatrick, Executive Director, Humboldt Chamber of Commerce talks about the importance of a targeted approach to ensure your audience doesn't over look your advertisements. Sarah Thompson, President of Dentsu Media, joins the conversation as a regular contributor and provides her thoughts on the art of advertising persuasion in the news. Additionally, she contemplates the significance of fostering local news in Canada. Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
Road 55 creates content that connects!
For more information, please visit: www.road55.ca 

What is LOCAL EDGE?

Welcome everyone to Local Edge your show for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing. In this show, we'll be talking to community connectors, media buyers, business leaders and more to find out what makes small communities so important to the advertising industry.

Host: Shawna Randolph