Today, we’re diving into one of the most bizarre - and instructive - business case studies you’ve probably never heard about. It’s a Cold War spy story. It’s a billion-dollar engineering feat. And it’s also a cautionary tale about innovation, market strategy, and the fatal mistake of copying your competition.
In the early 1970s, Hughes Industries unveiled the Glomar Explorer, a futuristic ship supposedly built to mine manganese nodules from the depths of the Pacific Ocean. The world watched. And some of the biggest companies - Lockheed, INCO, Royal Dutch Shell - scrambled to launch their own deep-sea mining operations.
There was just one problem: none of it was real!
What is myNEXT Startup Edge?
The podcast that gives your startup the edge. This is the podcast where we empower startups, innovators, and forward-thinkers like you with actionable insights to raise funding, develop products, commercialize your innovation, and build your company. Brought to you by Dirk Lammerts, CEO and Founder myNEXT, VC investor, startup founder, and Innovation Revenue Generator.