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Lauren Joyner is the CEO and Founder of LOCA Foods. LOCA's first product is a plant-based nacho sauce for the 21st century, made from potatoes. Lauren has really done her research to understand what it is about food that we enjoy - what purpose does it serve, in what context is it shared, how does it make us feel? This is such an important mindset for disrupting a broken food system. Understanding what doesn't work, how it got that way, and why we cling to it are essential foundations for building a better product. On this episode, Lauren and I talk about how LOCA is reinventing comfort foods in a way that's better for humans, animals and the planet. We discuss important angles for thinking about nutrition, shelf life, and even dive into the history of America's obsession with cheese.
Lauren Joyner is the CEO and Founder of LOCA Foods. LOCA's first product is a plant-based nacho sauce for the 21st century, made from potatoes. Lauren has really done her research to understand what it is about food that we enjoy - what purpose does it serve, in what context is it shared, how does it make us feel? This is such an important mindset for disrupting a broken food system. Understanding what doesn't work, how it got that way, and why we cling to it are essential foundations for building a better product. On this episode, Lauren and I talk about how LOCA is reinventing comfort foods in a way that's better for humans, animals and the planet. We discuss important angles for thinking about nutrition, shelf life, and even dive into the history of America's obsession with cheese.
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