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Behind the Book Cover

Former TV news journalist Rob Koebel's future looked bright: he'd won an Emmy and worked his way up to being a reporter at a Wisconsin TV station. Then, in 2012, his ex-wife, a news anchor named Christi Paul who had worked for CNN and HLN, released a book called Love Isn't Supposed to Hurt about her marriage to an abusive drunk—Koebel (though in the book his name is changed to Justin). This set Koebel off on the bender to end all benders—an event which culminated in him getting busted for peeing outside an Apple store. He was well enough known in Wisconsin for this incident to make the papers and as a result he lost his job. But Koebel didn't want that to be the end of his story so he got sober and then packed up his bags and made his way to LA, where he's landed acting roles in everything from Eastbound and Down to Under The Dome. In this episode, we talk about what it's like to sell your Emmy and finding new dreams after your original ones were shattered, among other topics.

Show Notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

Former TV news journalist Rob Koebel's future looked bright: he'd won an Emmy and worked his way up to being a reporter at a Wisconsin TV station. Then, in 2012, his ex-wife, a news anchor named Christi Paul who had worked for CNN and HLN, released a book called Love Isn't Supposed to Hurt about her marriage to an abusive drunk—Koebel (though in the book his name is changed to Justin). This set Koebel off on the bender to end all benders—an event which culminated in him getting busted for peeing outside an Apple store. He was well enough known in Wisconsin for this incident to make the papers and as a result he lost his job. But Koebel didn't want that to be the end of his story so he got sober and then packed up his bags and made his way to LA, where he's landed acting roles in everything from Eastbound and Down to Under The Dome. In this episode, we talk about what it's like to sell your Emmy and finding new dreams after your original ones were shattered, among other topics.

What is Behind the Book Cover?

A book can do more than sell copies. It can build your authority, strengthen your personal brand and create entirely new opportunities for your business.

Hosted by New York Times bestselling author Anna David, Behind the Book Cover explores how successful entrepreneurs, authors and thought leaders use books, media and marketing to become better known, reach more people and grow their businesses.

Through candid conversations with traditionally published authors and independently published entrepreneurs—including business owners whose books have added seven figures to their bottom lines—Anna reveals what really happens behind the cover. The show goes beyond book publishing to explore marketing for entrepreneurs, CEO personal branding, thought leadership strategy and how turning your expertise into a book can help make you an authority in your industry.

Anna’s books have been published by HarperCollins and Simon & Schuster, and she is the founder of Legacy Launch Pad Publishing, a leading hybrid publisher for entrepreneurs. In other words, she knows both sides of the publishing industry—and isn’t afraid to share what traditional publishers don’t want you to know.

Behind the Book Cover is brought to you by Authority Network.

Find out whether a book could help grow your business:
https://www.legacylaunchpadpub.com/book-score-card