Inside the Product Marketing Mind

In today’s Inside The Product Marketing Mind episode, Anthony Pierri joins us from Fletch PMM. Anthony helps early-stage PLG B2B startups market their products with clear messaging and product positioning along with his partner Rob Kaminski under Fletch PMM.

Tune in to learn more about:
~ 8 Product Messaging Elements.
~ When to Hire A Product Marketer as an Early-stage Startup?
~ How to Know if A Founder is Right Fit For You as a Product Marketer?
~ Why Product Marketers From Google Can’t Help Early-stage Startups?
~ Should A Product Marketer be Writing Copy and Doing Social Media?

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Anthony Pierri

On LinkedIn: https://www.linkedin.com/in/anthonypierri/

Fletch PMM

Website: https://www.fletchpmm.com/

Kristina Terziyska

On LinkedIn: https://linkedin.com/in/kristina-terziyska

EarlyNode

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Mentioned In The Episode

  • (00:59) - How did Anthony stumble upon product marketing?
  • (06:44) - Product marketing breakdown: 8 messaging elements.
  • (11:18) - Sample product marketing plan for an early-stage startup
  • (15:04) - When to hire a product marketer as an early-stage startup?
  • (19:07) - What challenges does an early-stage product marketer face?
  • (24:32) - What Anthony learned as an early-stage product marketer?
  • (28:19) - Anthony’s future plans for his PMM agency, Fletch?

What is Inside the Product Marketing Mind?

Dive into the world of Product Marketing in fast-growth SaaS startups with our Host Kristina Terziyska. Each episode gets into the trenches alongside those who were *actually* there when it happened, with seasoned experts who bring a fresh perspective into this field. Brought to you by EarlyNode.com.