In The Trenches

What if the answer to our farming crisis has been sitting in our waste all along? In this episode of In The Trenches, Hanif Ibrahim sits down with Greg Watts, CEO of C-Wise, for a fascinating conversation at the intersection of environmental science, agricultural economics, and the kind of systems-level thinking that can genuinely change industries. Greg's company turns organic byproducts — things most people would call waste — into high-performance compost at scale. The result? Farmers who reduce their reliance on synthetic fertilisers, improve their soil health, and unlock better yields. What Greg unpacks: - How decades of modern agriculture have stripped carbon from our soils — and what that really means - Why synthetic fertilisers are a short-term fix with long-term consequences - The science and economics of compost as a genuine alternative - Why the age of biology is replacing the age of chemistry in farming - The commercial realities farmers are actually facing right now - How waste-to-resource business models are creating new economic opportunities - Why fixing our soils is ultimately about fixing our food system — and our future This is a conversation about business, science, and the systems that feed us — and what it will take to repair them. Powered by The Finance Agency — salary-paid finance brokers for forward-thinking business owners. financeagency.com.au #RegenerativeAgriculture #FutureOfFood #SustainableFarming #AgriBusiness #BusinessPodcast #InTheTrenches #SoilHealth #CircularEconomy #EnvironmentalBusiness #Entrepreneurship

What is In The Trenches?

Running a business isn't easy. The late nights, tough decisions, and constant pressure to grow, adapt, and succeed — it's all part of the journey. In the Trenches is a business podcast for entrepreneurs, founders, and operators who know what it's like to be in the thick of it.

Each episode dives into real stories from business owners, industry leaders, and experts who have faced challenges head-on, found opportunities in unexpected places, and made the decisions that shaped their success. We're not here for vague theories or feel-good advice. We focus on tangible insights — practical strategies, financial realities, and the lessons that actually make a difference in running a business.

Brought to you by The Finance Agency, In the Trenches is about more than just storytelling. It's about equipping business owners with the knowledge, inspiration, and commercial insights they need to navigate their own path. Whether you're scaling up, managing cash flow, or tackling industry shifts, we bring you the voices and experiences that matter — helping you make smarter decisions and move forward with confidence.

If you're building something great, if you're making tough calls every day, if you're in the trenches — this is the podcast for you.