11 - You Are Morally Obligated to S-E-L-L Your Services

We're talking about a dirty 4-letter word on today's show. Or at least... a word that a lot of people *think* is dirty.

That word - S-E-L-L - Sell.

A lot of folks, particularly in Medicine, find the idea of selling offensive. Of course, you should get money for what you do, but when I talk about selling, I mean as it relates to being a salesperson.

Should you be selling your services? Should the idea of selling even be part of the conversation in your practice? Let's discuss!

Show Notes

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What is Practice Growth Machine Podcast?

Snackable tips and tactics to attract more leads, book more patients and make more money in your refractive surgery practice. More resources at TroyCole.com.