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We're talking about a dirty 4-letter word on today's show. Or at least... a word that a lot of people *think* is dirty.
That word - S-E-L-L - Sell.
A lot of folks, particularly in Medicine, find the idea of selling offensive. Of course, you should get money for what you do, but when I talk about selling, I mean as it relates to being a salesperson.
Should you be selling your services? Should the idea of selling even be part of the conversation in your practice? Let's discuss!
Snackable tips and tactics to attract more leads, book more patients and make more money in your refractive surgery practice. More resources at TroyCole.com.