It's Marketing's Fault

Send us a Text Message.In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Eric Melchor, founder of B2B Pod Pros and host of the "B2B Marketers Can Laugh" podcast. They explore the nuances of podcast sponsorship, emphasizing the importance of genuine, host-read ads over pre-recorded ones. Melchor shares insights on the challenges brands face with ad networks and the significance of targeting the right audience rather than focusing solely on download numbers. They also...

Show Notes

Send us a Text Message.

In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Eric Melchor, founder of B2B Pod Pros and host of the "B2B Marketers Can Laugh" podcast.

They explore the nuances of podcast sponsorship, emphasizing the importance of genuine, host-read ads over pre-recorded ones.

Melchor shares insights on the challenges brands face with ad networks and the significance of targeting the right audience rather than focusing solely on download numbers.

They also discuss the growing influence of YouTube in the podcasting world and the benefits of leveraging multiple platforms for broader reach.

Tune in for practical tips on maximizing podcast advertising ROI.

https://www.b2bpodpros.com/

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And a special thank you to Leadfeeder for sponsoring this episode.

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Get your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8y

Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9.

Make sure to reserve your spot at the best conference for B2B podcasting.

Support the Show.

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Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information.

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I use Riverside.fm for recording my podcast.
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LinkedIn: ericrutherford

Email: eric@straightforwardmg.com

https://www.buildthatpodcast.com/

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Creators & Guests

ER
Host
Eric Rutherford
Eric is the founder of Build That Podcast, a podcast production agency focused on the B2B marketplace

What is It's Marketing's Fault?

Welcome to “It’s Marketing’s Fault”. If you are a marketer, this phrase is familiar to you. Sometimes deserved, often times not. 

Don’t worry, you are among marketers and friends here. Let’s discuss how to do marketing the right way. 


As a side note, in episodes 1 through 37, this was Build That Podcast. The goal of this podcast is to help you learn how to use a podcast to grow your business and expand your influence.  If you go back and listen to earlier episode (those before November 2023) you will hear that name. Don't worry--it's good content too. :)