Retail Remix

Rachel Frederick oversees various aspects of Sur La Table’s digital business, from digital marketing to the brand’s direct-to-consumer ecommerce site, fraud prevention and even fulfillment offerings. 

To ensure Sur La Table creates experiences that meet and exceed customer expectations, Rachel and her team rely heavily on customer data. During this episode of Retail Remix, Rachel discusses how audience insights have helped the brand: 
  • Adopt new fulfillment offerings and experiences, such as Amazon Today; 
  • Understand Sur La Table’s key differentiators to strike the perfect balance between high-quality service and convenience; and 
  • Embrace a more collaborative, multi-disciplinary culture within the organization.
RELATED LINKS

What is Retail Remix?

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.