{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "Why rebrands come up and what this episode covers\r",
      "startTime": 0,
      "endTime": 235.21
    },
    {
      "title": "Clare's role at Piedmont Global and how the rebrand got started\r",
      "startTime": 235.21,
      "endTime": 370.21
    },
    {
      "title": "Should you hire a naming agency? What it costs and what they actually do\r",
      "startTime": 370.21,
      "endTime": 578.21
    },
    {
      "title": "Running an RFP and why they chose Focus Lab\r",
      "startTime": 578.21,
      "endTime": 624.21
    },
    {
      "title": "Why the CEO has to own the rebrand go-to-market\r",
      "startTime": 624.21,
      "endTime": 720.21
    },
    {
      "title": "Keeping the decision-making council small and who was in it\r",
      "startTime": 720.21,
      "endTime": 1125.88
    },
    {
      "title": "How to get CEO buy-in: framing a rebrand as infrastructure, not a marketing initiative\r",
      "startTime": 1125.88,
      "endTime": 1282.88
    },
    {
      "title": "Timeline: how long a rebrand actually takes ($50M+ companies)\r",
      "startTime": 1282.88,
      "endTime": 1384.88
    },
    {
      "title": "The rollout: project management, execution, and building the website internally\r",
      "startTime": 1384.88,
      "endTime": 1501.88
    },
    {
      "title": "Measurement, post-launch QA, and tracking whether your narrative is sticking",
      "startTime": 1501.88,
      "endTime": 1875.57
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  ]
}