S5 Ep14: We are all influencers: Natalie Wills

Natalie Wills is the Global Director of Marketing at Zalando and a fellow advocate for the power of social media for good.

In this episode, we discuss:

- The importance of authenticity online 
- Why we are all influencers 
- What we can learn from the way young people use social media 
- The importance of leading with your values
- Zalando’s approach of casting diversity of influencer talent and talent whose values resonate with their own
- The way social media is driving transparency in the real world

Natalie:

https://www.instagram.com/nattiw1/?hl=en

https://www.linkedin.com/in/nataliealisonwills/

Me:

https://instagram.com/katyleeson?utm_medium=copy_link

https://www.linkedin.com/in/katy-leeson-39931a53

https://twitter.com/katyleeson?s=21

What is I Shouldn't Say This, But...?

Being a leader can be genuinely lonely. I Shouldn't Say This, But… exists because of that.

Hosted by Katy Leeson, former MD of Social Chain, now founder of Courageous, this is the podcast for leaders and founders who want the conversations they can't seem to have anywhere else. The real ones. About doubt, people, culture, hard decisions, and what building something actually costs you.

No performance. No pretending. Just honest conversations that make you feel less alone, and give you something real to take back into your business.