Today we talk to Jeff Gothelf, a coach, speaker, author & consultant helping organizations build better products and executives build the cultures that build better products.
In 2013, Jeff co-wrote the book Lean UX with Josh Seiden. The approach is inspired by Lean and Agile development theories, and it teaches how to focus on the actual experience being designed, rather than deliverables. With Lean UX you drive the design in short, iterative cycles to assess what works best for the business and the user.
Find Jeff at https://jeffgothelf.com/
- A List Apart "Demystifying Design" (about co-creation)
- Jeff's Blog "If we are managing to outcomes, how do we know we're doing a good job?"
- Lean Analytics "The one metric that matters"
- Mind The Product talk "The Only Product Metric that Matters" by Josh Elman
What is UX Backstage?
The UX Backstage podcast focuses on learning the practices of designers in positions to influence the strategy of products and services. Its goal is to identify and highlight patterns that can be adopted by startups and small businesses.