S04 E05: Paul Lavoie, Co-Founder and CEO of Beau Lake

Scott Kerr sits down with Paul Lavoie, Co-Founder and CEO Beau Lake, a five-year-old Canadian manufacturer of luxury waterside recreation products including paddle boards and peddleboats. Lavoie discusses how his idea of bringing luxury to waterside recreation became a reality after two decades, why its design-driven products draw heavily from midcentury aesthetics, why its brand positioning as a "water company" resonates with today's consumers, and how it's using its platform to assist water charities. As a former founder and chairman of Canadian top ad agency Taxi, Lavoie also talks about being his own client and building a luxury brand with nature as the catalyst. Plus: What it means to make luxury products that are "truly Canada"

Featuring:
Paul Lavoie, Co-Founder and CEO of Beau Lake (beaulake.com)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: [e-mail]
Newsletter: brilliantcut.substack.com

What is The Luxury Item with Scott Kerr?

Host Scott Kerr gives you the in-depth, unfiltered interviews with leaders of the world's most influential luxury brands. Kerr chats with the biggest names in the luxury business, from CEOs and C-suite executives to creative directors and fashion designers, about the forces redefining the sector: from customer expectations and brand relevance to new approaches in creativity, operations, AI and growth strategy.

Want to get in touch? Email us, [e-mail]